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Business and Marketing for Visual Arts

Prepare for employment, learn how to start your own business or market yourself with our Business and Marketing for Visual Arts certificate. Learn how to create portfolios to impress potential employers, or promote your business. This certificate will help you make sense of digital promotion, and effectively market yourself and your business.

Business, Marketing, Social Media - Upcoming Classes

Class Name

When working with digital imagery, it's important to have an understanding of the legal principles and issues that affect your work. Gain the tools to recognize legal problems and address them appropriately. Topics include contracts for professional services, copyright, model releases, licensing, trademarks, rights of publicity and privacy, First Amendment issues, business formation, determining when to hire a lawyer and more. Prerequisite: None.

Section FAA‐PD

55625
$225
11/16/2019
Sat 9:00 AM ‐ 5:00 PM
To be Announced
CE South Building

Learn More and Register

Business and Marketing for Visual Arts Certificate

Prerequisite Computer Classes (Choose 1 as Needed)
Class Name

Learn the basic functions of the latest Windows operating system and how to customize its setup. Work with files and folders, shortcuts and properties. Resize windows, use the taskbar, start menu and recycle bin, and get an introduction to shortcuts. In addition, explore popular software and get started with launching programs. Note: See Course Skills Assessment. Prerequisite: 51010 or basic computer experience.

51101 | TBA

Windows: Beginning

TBA

This class will be scheduled on a future date. Please check with the Computers/ IT Program Supervisor for more information.

Get hands-on training with the Mac's latest user-friendly operating system. Learn the basics of file management, navigating the Finder, setting up the Dock, customizing preferences, creating and saving files and backing up your computer. Become familiar with the concepts of peripherals, utility applications and cloud computing with iCloud. Note: http://ce.unm.edu/assets/pdf/digital-arts/digital-arts-course-skills-assessment.pdf?utm_source=lumens and utm_medium=course-description and utm_campaign=da-skills-assessment. Prerequisite: 54010 or equivalent experience.

54101 | TBA

Mac OS X: Beginning

TBA

This class will be scheduled on a future date. Please check with the Digital Arts Program Supervisor for more information.
Or basic computer experience

 

Required Classes (6)
Class Name

When working with digital imagery, it's important to have an understanding of the legal principles and issues that affect your work. Gain the tools to recognize legal problems and address them appropriately. Topics include contracts for professional services, copyright, model releases, licensing, trademarks, rights of publicity and privacy, First Amendment issues, business formation, determining when to hire a lawyer and more. Prerequisite: None.

55625 | $225

Legal Issues in Visual Arts - FAA‐PD

11/16/2019
Sat 9:00 AM ‐ 5:00 PM (1 Session Total)
To be Announced
CE South Building

Learn More and Register
Choose 5:
Class Name

Expand awareness for your business or job search by combining traditional and social media. Market 24/7 with an Internet storefront showcasing who you are and what you do. Learn about a range of tactics that can help you stand out: Facebook, Twitter, and LinkedIn, Google+, Pinterest, plus social bookmarking, blogs, YouTube and many other options that add exposure to your website. Take charge of your Internet reputation. Focus on strategies for distinguishing your company from that of your competition or way to stand out as a job applicant. Prerequisite: None. Suggested: 55605.

55634 | TBA

Marketing with Social Media I - Online

TBA

This class will be scheduled on a future date. Please check with the Digital Arts Program Supervisor for more information.

Develop materials to promote yourself, your business and your art, product or service online and offline. From media kits to promotional calendars, your view of self-marketing will move forward exponentially as a result of this content-packed, practical class. Artists, designers and other professionals will plan and execute publicity tactics with confidence as a result. Prerequisite: None.

55622 | TBA

Self Promotion for Artists

TBA

This class will be scheduled on a future date. Please check with the Digital Arts Program Supervisor for more information.

Do you want to start your own small business? Get information about the complete process: defining your product or service, determining your customer base, the basics of a business plan, tax and licensing requirements, marketing and pricing strategies. A discussion about accounting and bookkeeping is also included. Prerequisite: None.

55624 | TBA

Starting an Art Business

TBA

This class will be scheduled on a future date. Please check with the Digital Arts Program Supervisor for more information.

Google Analytics is the most popular tool available for measuring traffic on your website. Learn about web analytics and how to use Google Analytics to get a quantitative understanding of how well your website is meeting your business needs. Evaluate the effectiveness of your search engine optimization and social media strategies; spot ''pain points'' that keep a visitor from converting to a customer; and develop a continuous quality improvement process for your site. We'll look at the reports Google Analytics generates, how to interpret them, how to set and review Performance Benchmarks, and how to use visitor data to drive improvements to your website. Prerequisite: 51101 or 54101/11 or equivalent experience, and Internet experience.

55615 | TBA

Web Analytics with Google

TBA

This class will be scheduled on a future date. Please check with the Digital Arts Program Supervisor for more information.

Certificate Total: $820-1,054 for 32-39 Hours

Download Business and Marketing Certificate Flyer


All Digital Arts programs are designed to prepare students for an internship, entry-level employment or business.

Half-time to full-time students should be able to complete one master certificate in two semesters or fewer.


Tuition Assistance

Tuition Assistance may be available if you are unemployed, a veteran or veteran’s spouse, or a person with a disability. Other options include education loans. For more funding options, and contact information, please visit our Loans and Financial Aid page.


UNM Tuition Remission

UNM Staff, Faculty & Retirees: You may use your Professional Development Tuition Remission for Business and Marketing for Visual Arts classes.

Learn more about UNM Tuition Remission