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Business and Marketing for Visual Arts

Prepare for employment, learn how to start your own business or market yourself with our Business and Marketing for Visual Arts certificate. Learn how to create portfolios to impress potential employers, or promote your business. This certificate will help you make sense of digital promotion, and effectively market yourself and your business.

Business, Marketing, Social Media - Upcoming Classes

Class Name

Do you want to start your own small business? Get information about the complete process: defining your product or service, determining your customer base, the basics of a business plan, tax and licensing requirements, marketing and pricing strategies. A discussion about accounting and bookkeeping is also included. Prerequisite: None.

Section SUA‐PD

55624
$125
07/20/2019 - 07/27/2019
Sat 9:00 AM ‐ 11:30 AM
Pat Berrett
CE South Building

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Description: Learn how not only to survive, but how to thrive as a one‐person marketing department. The course's focus is fourfold: 1) Copywriting – learn basic tips for writing marketing copy with "hot words" and ten copywriting mistakes to avoid; 2) Graphic Design – get tips on the anatomy of a great ad for Adobe InDesign beginners; 3) Graphic Design for Digital Media – learn the differences between designing for print and designing for digital ads; and 4) InfoGraphics – see an overview of how to translate your data into images to boost the effectiveness of your presentation with Adobe Illustrator. Who might be interested? Small business owners, new marketing professionals and recent marketing graduates. Prerequisites: 56211 and 56121 or equivalent experience

Section SUA‐PD

55648
$149
08/01/2019 - 08/13/2019
Tue, Thu 6:00 PM ‐ 8:00 PM
Audrey Troche
CE South Building

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Expand awareness for your business or job search by combining traditional and social media. Market 24/7 with an Internet storefront showcasing who you are and what you do. Learn about a range of tactics that can help you stand out: Facebook, Twitter, and LinkedIn, Google+ Pinterest, plus social bookmarking, blogs, YouTube and many other options that add exposure to your website. Take charge of your Internet reputation. Focus on strategies for distinguishing your company from that of your competition or ways to stand out as a job applicant. Prerequisite: None. Suggested: 55605.

Section SUB‐PD

55631
$295
08/15/2019 - 08/27/2019
Tue, Thu 6:00 PM ‐ 9:00 PM
Audrey Troche
CE South Building

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Apply the techniques used in web marketing to get your site listed on the first page of search engine results. Learn how to determine which keywords and phrases will bring the most traffic to your site, and learn how to incorporate them in search‐engine‐friendly ways. In addition, learn how to use pay‐per‐click marketing for quick results. Prerequisite: 51101 or 54101 or basic computer experience, and Internet experience.

Section FAA‐PD

55620
$149
08/20/2019 - 08/27/2019
Tue 6:00 PM ‐ 8:30 PM
Zac Van Note
CE South Building

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When working with digital imagery, it's important to have an understanding of the legal principles and issues that affect your work. Gain the tools to recognize legal problems and address them appropriately. Topics include contracts for professional services, copyright, model releases, licensing, trademarks, rights of publicity and privacy, First Amendment issues, business formation, determining when to hire a lawyer and more. Prerequisite: None.

Section FAA‐PD

55625
$225
09/21/2019
Sat 9:00 AM ‐ 5:00 PM
To be Announced
CE South Building

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Section FAA‐PD

55637
$99
10/05/2019 - 10/12/2019
Sat 9:00 AM ‐ 12:00 PM
To be Announced
CE South Building

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Business and Marketing for Visual Arts Certificate

Prerequisite Computer Classes (Choose 1 as Needed)
Class Name

Learn the basic functions of the latest Windows operating system and how to customize its setup. Work with files and folders, shortcuts and properties. Resize windows, use the taskbar, start menu and recycle bin, and get an introduction to shortcuts. In addition, explore popular software and get started with launching programs. This class uses Windows 10. Prerequisite: 51010 or basic computer experience.

51101 | $249

Windows: Beginning - FAA‐PD

08/26/2019 - 08/30/2019
Mon, Wed, Fri 6:00 PM ‐ 9:00 PM (3 Session Total)
Daniel Norton
CE South Building

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Get hands‐on training with the Mac's latest user‐friendly operating system. Learn the basics of file management, navigating the Finder, setting up the Dock, customizing preferences, creating and saving files and backing up your computer. Become familiar with the concepts of peripherals, utility applications and cloud computing with iCloud. Prerequisite: 54010 or equivalent experience.

54101 | $249

Mac OS X: Beginning - FAA‐PD

08/27/2019 - 09/04/2019
Tue, Thu 2:00 PM ‐ 5:00 PM and Wed 2:00 PM ‐ 5:00 PM (3 Session Total)
Daniel Norton
CE South Building

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Mac OS X: Beginning - FAB‐PD

09/04/2019 - 09/09/2019
Mon, Wed, Fri 6:00 PM ‐ 9:00 PM(3 Session Total)
Bryan O'Neill
CE South Building

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Learn the basic functions of the latest Windows operating system and how to customize its setup. Work with files and folders, shortcuts and properties. Resize windows, use the taskbar, start menu and recycle bin, and get an introduction to shortcuts. In addition, explore popular software and get started with launching programs. This class uses Windows 10. Prerequisite: 51010 or basic computer experience.

51101 | $249

Windows: Beginning - FAB‐PD

09/09/2019 - 09/16/2019
Mon, Wed 2:00 PM ‐ 5:00 PM (3 Session Total)
Daniel Norton
CE South Building

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Or basic computer experience

 

Required Classes (6)
Class Name

When working with digital imagery, it's important to have an understanding of the legal principles and issues that affect your work. Gain the tools to recognize legal problems and address them appropriately. Topics include contracts for professional services, copyright, model releases, licensing, trademarks, rights of publicity and privacy, First Amendment issues, business formation, determining when to hire a lawyer and more. Prerequisite: None.

55625 | $225

Legal Issues in Visual Arts - FAA‐PD

09/21/2019
Sat 9:00 AM ‐ 5:00 PM (1 Session Total)
To be Announced
CE South Building

Learn More and Register
Choose 5:
Class Name

Do you want to start your own small business? Get information about the complete process: defining your product or service, determining your customer base, the basics of a business plan, tax and licensing requirements, marketing and pricing strategies. A discussion about accounting and bookkeeping is also included. Prerequisite: None.

55624 | $125

Starting an Art Business - SUA‐PD

07/20/2019 - 07/27/2019
Sat 9:00 AM ‐ 11:30 AM (2 Session Total)
Pat Berrett
CE South Building

Learn More and Register

Expand awareness for your business or job search by combining traditional and social media. Market 24/7 with an Internet storefront showcasing who you are and what you do. Learn about a range of tactics that can help you stand out: Facebook, Twitter, and LinkedIn, Google+ Pinterest, plus social bookmarking, blogs, YouTube and many other options that add exposure to your website. Take charge of your Internet reputation. Focus on strategies for distinguishing your company from that of your competition or ways to stand out as a job applicant. Prerequisite: None. Suggested: 55605.

55631 | $295

Marketing with Social Media - SUB‐PD

08/15/2019 - 08/27/2019
Tue, Thu 6:00 PM ‐ 9:00 PM (4 Session Total)
Audrey Troche
CE South Building

Learn More and Register

Apply the techniques used in web marketing to get your site listed on the first page of search engine results. Learn how to determine which keywords and phrases will bring the most traffic to your site, and learn how to incorporate them in search‐engine‐friendly ways. In addition, learn how to use pay‐per‐click marketing for quick results. Prerequisite: 51101 or 54101 or basic computer experience, and Internet experience.

55620 | $149

Search Engine Optimization - FAA‐PD

08/20/2019 - 08/27/2019
Tue 6:00 PM ‐ 8:30 PM (2 Session Total)
Zac Van Note
CE South Building

Learn More and Register

Expand awareness for your business or job search by combining traditional and social media. Market 24/7 with an Internet storefront showcasing who you are and what you do. Learn about a range of tactics that can help you stand out: Facebook, Twitter, and LinkedIn, Google+, Pinterest, plus social bookmarking, blogs, YouTube and many other options that add exposure to your website. Take charge of your Internet reputation. Focus on strategies for distinguishing your company from that of your competition or way to stand out as a job applicant. Prerequisite: None. Suggested: 55605.

55634 | TBA

Marketing with Social Media I - Online

TBA

This class will be scheduled on a future date. Please check with the Digital Arts Program Supervisor for more information.

Develop materials to promote yourself, your business and your art, product or service online and offline. From media kits to promotional calendars, your view of self-marketing will move forward exponentially as a result of this content-packed, practical class. Artists, designers and other professionals will plan and execute publicity tactics with confidence as a result. Prerequisite: None.

55622 | TBA

Self Promotion for Artists

TBA

This class will be scheduled on a future date. Please check with the Digital Arts Program Supervisor for more information.

Google Analytics is the most popular tool available for measuring traffic on your website. Learn about web analytics and how to use Google Analytics to get a quantitative understanding of how well your website is meeting your business needs. Evaluate the effectiveness of your search engine optimization and social media strategies; spot ''pain points'' that keep a visitor from converting to a customer; and develop a continuous quality improvement process for your site. We'll look at the reports Google Analytics generates, how to interpret them, how to set and review Performance Benchmarks, and how to use visitor data to drive improvements to your website. Prerequisite: 51101 or 54101/11 or equivalent experience, and Internet experience.

55615 | TBA

Web Analytics with Google

TBA

This class will be scheduled on a future date. Please check with the Digital Arts Program Supervisor for more information.

Certificate Total: $820-1,054 for 32-39 Hours

Download Business and Marketing Certificate Flyer


All Digital Arts programs are designed to prepare students for an internship, entry-level employment or business.

Half-time to full-time students should be able to complete one master certificate in two semesters or fewer.


Tuition Assistance

Tuition Assistance may be available if you are unemployed, a veteran or veteran’s spouse, or a person with a disability. Other options include education loans. For more funding options, and contact information, please visit our Loans and Financial Aid page.


UNM Tuition Remission

UNM Staff, Faculty & Retirees: You may use your Professional Development Tuition Remission for Business and Marketing for Visual Arts classes.

Learn more about UNM Tuition Remission