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Nonprofit Management Certificates

Successful organizations value the commitment of people who share their time, energy and expertise. Providing an effective and supportive environment for your volunteers will motivate continued participation. This training is designed to be relevant for coordinators with established programs as well as those in the process of creating new ones. Students will be introduced to best practices for volunteer management recruitment and motivation. Explore ways to enhance the capacity of your organization to recruit and maintain volunteers.

Non‐Profit Management - Upcoming Classes

Class Name

This course is designed to review and develop a new or current communication tool kit, study effective messaging and it how it relates to your mission, branding, marketing, fundraising, and operations. We'll examine effective communication and presentation methods, learn effective ways to communicate your value to all stakeholders and the community and study how messages impact your different target markets. Materials and resources will be provided.

Section FAA‐PD

20707
$125
09/07/2019 - 09/14/2019
Sat 9:00 AM ‐ 12:00 PM
Ellen Welker
CE South Building

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During this course you'll create a volunteer program or enhance your existing one that helps save staff time, provide resources, and maintain positive relationships with stakeholders and supporters. We'll examine the role and responsibilities of the volunteer coordinator and discover new ways to recruit, interview, screen, and train volunteers. You'll learn how to interview prospective volunteers, write their job descriptions and agreements and how to track their tasks and assignments. Materials and resources will be provided.

Section FAA‐PD

20706
$125
09/12/2019 - 09/19/2019
Thu 1:00 PM ‐ 4:00 PM
Ellen Welker
CE South Building

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Events for nonprofits can raise money, cultivate new donors, and build awareness. For some groups, events are nightmares in which money is lost, the staff is tressed or donors are disappointed. This interactive workshop will provide valuable strategies and tools to design successful event experiences with positive outcomes. students will learn valuable new techniques and how to: select appropriate events, identify internal and external resources, from realistic budgets, develop goals and strategic plans, design tasks, create measurable outcomes, build donor relationships, engage external partners and avoid mistakes and pitfalls. Students will have the opportunity to create or review event plans during class. Materials and resources will be provided.

Section FAA‐PD

20702
$195
10/12/2019 - 11/02/2019
Sat 10:00 AM ‐ 12:00 PM
Ellen Welker
CE South Building

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This interactive workshop will provide valuable strategies and tools to help you select appropriate events for your agency, identify internal and external resources, form budgets, create realistic goals, prepare tasks and action plans. You'll learn how to create a successful event that builds donor relationships, engages external partners, and creates a positive experience for the staff, Board, volunteers and event attendees. Bring your event ideas, questions and plans to class for discussion.

Section FAB‐PD

20702
$195
11/07/2019 - 12/05/2019
Thu 6:00 PM ‐ 8:00 PM
Ellen Welker
CE South Building

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Advertising can help people access your services, participate in your programs and events, support your cause and engage potential donors and volunteers. The class is designed to enhance your current plans and help nonprofits successfully advertise by designing a practical budget, developing realistic goals and creating an effective plan. This interactive workshop will include new strategies on how to prepare an annual advertising campaign and budget, create measurable outcomes, integrate traditional and non‐traditional opportunities and utilize best practices. Students will explore how to determine target markets, create effective messaging including content‐marketing, develop a checklist on how to design an ad, pursue alternative methods of advertising including cause‐marketing, B2B, and learn how to purchase appropriate materials like business cards, brochures, rack cards, fliers, posters, e‐mail, e‐newsletters, outdoor, banners and digital ads. Materials and resources will be provided.

Section FAA‐PD

20703
$95
11/09/2019
Sat 9:00 AM ‐ 12:00 PM
Ellen Welker
CE South Building

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Publicity and promotion are not the same as advertising yet are part of a nonprofit's marketing strategic plan. Publicity is free or low‐cost and promotions can drive new supporters and volunteers to your doorstep. During this interactive workshop, students will be introduced to twenty‐five new publicity projects, their benefits and how to implement each. Additionally, students will explore how to design a speakers' bureau, distribute and track print collateral, submit features and guest columns, utilize window or business displays, coordinate tours, create open house events and host brown bag lunches. Materials and resources will be provided.

Section FAA‐PD

20705
$95
11/16/2019
Sat 9:00 AM ‐ 12:00 PM
Ellen Welker
CE South Building

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Building relationships with local media and community groups is like partnering with donors. Each is important to your organization and will take time to nurture and steward. During this class, students will review how to create a media press kit, contact media, write a press release, set up a press conference, and learn the unique submission requirements and guidelines for traditional and digital media to obtain advertising, news coverage and public service support. Students will learn how to create relationships with local business and community groups and engage other nonprofits and local groups in collaboration with grant‐writing, fundraising, tabling, events and volunteering. Materials and resources will be provided.

Section FAA‐PD

20704
$105
12/07/2019 - 12/14/2019
Sat 10:00 AM ‐ 12:00 PM
Ellen Welker
CE South Building

Learn More and Register

Tuition Assistance

Tuition Assistance may be available if you are unemployed, a veteran or veteran’s spouse, or a person with a disability. Other options include education loans. For more funding options, and contact information, please visit our Loans and Financial Aid page.


UNMUNM Tuition Remission

UNM Staff, Faculty and Retirees: You may use your Tuition Remission for all Professional Development classes.

Learn more about UNM Tuition Remission