Business and Marketing for Visual Arts

Enhance your company's image with copy that attracts attention and wins new customers. Learn the basics of copywriting techniques for print advertisements, direct mail, broadcast, sales literature, public relations and electronic media. Emphasis is placed on developing a creative strategy, market position and segmentation, writing for the buying cycle, messaging and persuasive writing. In addition, we analyze landmark creative campaigns from some of the world's most successful companies. Suggested text: The Copywriter's Handbook by Robert W. Bly. Prerequisite: None.

Note: UNM Tuition Remission eligible under Professional Development.

Do you want to start your own small business? Get information about the complete process: defining your product or service, determining your customer base, the basics of a business plan, tax and licensing requirements, marketing and pricing strategies. A discussion about accounting and bookkeeping is also included. Prerequisite: None.

Note: UNM Tuition Remission eligible under Professional Development.

Go beyond tweets, likes and plus 1's as you focus on your customer and their needs. Refine your social media purpose and discover creative ways to use Twitter, Pinterest, Google+ and YouTube for business with content, timing, special tips and tools. Learn to take your business beyond superficial pages and posts that will continue to provide ROI as you review integrated social media campaigns, audit your own social media, develop a synchronized editorial calendar and a social media checklist. Prerequisite: 55631.

Note: UNM Tuition Remission eligible under Professional Development.

Description: Learn how not only to survive, but how to thrive as a one–person marketing department. The course's focus is fourfold: 1) Copywriting – learn basic tips for writing marketing copy with "hot words" and ten copywriting mistakes to avoid&#59; 2) Graphic Design – get tips on the anatomy of a great ad for Adobe InDesign beginners&#59; 3) Graphic Design for Digital Media – learn the differences between designing for print and designing for digital ads&#59; and 4) InfoGraphics – see an overview of how to translate your data into images to boost the effectiveness of your presentation with Adobe Illustrator. Who might be interested? Small business owners, new marketing professionals and recent marketing graduates. Prerequisites: 56211 and 56121 or equivalent experience

Note: UNM Tuition Remission eligible under Professional Development.

Apply the techniques used in web marketing to get your site listed on the first page of search engine results. Learn how to determine which keywords and phrases will bring the most traffic to your site, and learn how to incorporate them in search–engine–friendly ways. In addition, learn how to use pay–per–click marketing for quick results. Prerequisite: 51101 or 54101 or basic computer experience, and Internet experience.

Note: UNM Tuition Remission eligible under Professional Development.

Expand awareness for your business or job search by combining traditional and social media. Market 24/7 with an Internet storefront showcasing who you are and what you do. Learn about a range of tactics that can help you stand out: Facebook, Twitter, and LinkedIn, Google+ Pinterest, plus social bookmarking, blogs, YouTube and many other options that add exposure to your website. Take charge of your Internet reputation. Focus on strategies for distinguishing your company from that of your competition or ways to stand out as a job applicant. Prerequisite: None. Suggested: 55605.

Note: UNM Tuition Remission eligible under Professional Development.

Description: Learn how not only to survive, but how to thrive as a one–person marketing department. The course's focus is fourfold: 1) Copywriting – learn basic tips for writing marketing copy with "hot words" and ten copywriting mistakes to avoid&#59; 2) Graphic Design – get tips on the anatomy of a great ad for Adobe InDesign beginners&#59; 3) Graphic Design for Digital Media – learn the differences between designing for print and designing for digital ads&#59; and 4) InfoGraphics – see an overview of how to translate your data into images to boost the effectiveness of your presentation with Adobe Illustrator. Who might be interested? Small business owners, new marketing professionals and recent marketing graduates. Prerequisites: 56211 and 56121 or equivalent experience

Note: UNM Tuition Remission eligible under Professional Development.

Instagram, Periscope, Blab, SnapChat and Tumbler are more than the next frontier in social media marketing. These fast–growing channels connect your business with an audience that demands highly personal and engaging interactions. Learn the principles of success for these popular channels and understand how they can help you get better results from your marketing efforts. Get an overview of the apps, tools and systems and find out the best approach to integrating them into your marketing plan. Prerequisite: None. Suggested: 55605.

Note: UNM Tuition Remission eligible under Professional Development.

Go beyond tweets, likes and plus 1's as you focus on your customer and their needs. Refine your social media purpose and discover creative ways to use Twitter, Pinterest, Google+ and YouTube for business with content, timing, special tips and tools. Learn to take your business beyond superficial pages and posts that will continue to provide ROI as you review integrated social media campaigns, audit your own social media, develop a synchronized editorial calendar and a social media checklist. Prerequisite: 55631.

Note: UNM Tuition Remission eligible under Professional Development.

Social media supports the human need for social interaction with other people using the Internet to broadcast media, dialogue and content. Learn the basics of using Facebook and get an overview of how Twitter and LinkedIn compare. Topics include finding the right site, choosing how to use a site, creating a profile, searching for contacts, establishing relationships, and learning online behavior. Note: To learn about using social media for business and marketing, see 55631. Prerequisite: 51101 or 54101 or basic computer experience.

Note: UNM Tuition Remission eligible under Professional Development.

Enhance your company's image with copy that attracts attention and wins new customers. Learn the basics of copywriting techniques for print advertisements, direct mail, broadcast, sales literature, public relations and electronic media. Emphasis is placed on developing a creative strategy, market position and segmentation, writing for the buying cycle, messaging and persuasive writing. In addition, we analyze landmark creative campaigns from some of the world's most successful companies. Suggested text: The Copywriter's Handbook by Robert W. Bly. Prerequisite: None.

Note: UNM Tuition Remission eligible under Professional Development.

Apply the techniques used in web marketing to get your site listed on the first page of search engine results. Learn how to determine which keywords and phrases will bring the most traffic to your site, and learn how to incorporate them in search–engine–friendly ways. In addition, learn how to use pay–per–click marketing for quick results. Prerequisite: 51101 or 54101 or basic computer experience, and Internet experience.

Note: UNM Tuition Remission eligible under Professional Development.

Description: Learn how not only to survive, but how to thrive as a one–person marketing department. The course's focus is fourfold: 1) Copywriting – learn basic tips for writing marketing copy with "hot words" and ten copywriting mistakes to avoid&#59; 2) Graphic Design – get tips on the anatomy of a great ad for Adobe InDesign beginners&#59; 3) Graphic Design for Digital Media – learn the differences between designing for print and designing for digital ads&#59; and 4) InfoGraphics – see an overview of how to translate your data into images to boost the effectiveness of your presentation with Adobe Illustrator. Who might be interested? Small business owners, new marketing professionals and recent marketing graduates. Prerequisites: 56211 and 56121 or equivalent experience

Note: UNM Tuition Remission eligible under Professional Development.

Develop materials to promote yourself, your business and your art, product or service online and offline. From media kits to promotional calendars, your view of self–marketing will move forward exponentially as a result of this content–packed, practical class. Artists, designers and other professionals will plan and execute publicity tactics with confidence as a result. Prerequisite: None.

Note: UNM Tuition Remission eligible under Professional Development.

Synthesize the material learned in the Digital Arts Program with the individual attention needed to fill in any gaps. This course is designed for the advanced Digital Arts student who has the skills necessary to plan and produce a portfolio project. A project is chosen at the first meeting, so bring your ideas. Students create at least one portfolio piece to be displayed or published. Notes: Cost of materials varies&#59; materials will be discussed the first day of class. This class offers service learning. Prerequisite: Any Level I Digital Arts certificate or equivalent experience.

Note: Class dates are January 25, February 22, March 22 and April 19. UNM Tuition Remission eligible under Professional Development.

When working with digital imagery, it's important to have an understanding of the legal principles and issues that affect your work. Gain the tools to recognize legal problems and address them appropriately. Topics include contracts for professional services, copyright, model releases, licensing, trademarks, rights of publicity and privacy, First Amendment issues, business formation, determining when to hire a lawyer and more. Prerequisite: None.

Note: UNM Tuition Remission eligible under Professional Development.

With the growing trend of online marketing, videos are one of the most powerful tools in this medium. Learn about the different types of videos that can be created to help promote a business on websites and in social media. From testimonials to interviews, discover which are best to use and how to create compelling content for each. Discuss key tips on how to become more comfortable in front of the camera and how to improve the quality of video content. Prerequisite: None.

Note: UNM Tuition Remission eligible under Professional Development.

Google Analytics is the most popular tool available for measuring traffic on your website. Learn about web analytics and how to use Google Analytics to get a quantitative understanding of how well your website is meeting your business needs. Evaluate the effectiveness of your search engine optimization and social media strategies&#59; spot ''pain points'' that keep a visitor from converting to a customer&#59; and develop a continuous quality improvement process for your site. We'll look at the reports Google Analytics generates, how to interpret them, how to set and review Performance Benchmarks, and how to use visitor data to drive improvements to your website. Prerequisite: 51101 or 54101/11 or equivalent experience, and Internet experience.

Note: UNM Tuition Remission eligible under Professional Development.

Expand awareness for your business or job search by combining traditional and social media. Market 24/7 with an Internet storefront showcasing who you are and what you do. Learn about a range of tactics that can help you stand out: Facebook, Twitter, and LinkedIn, Google+ Pinterest, plus social bookmarking, blogs, YouTube and many other options that add exposure to your website. Take charge of your Internet reputation. Focus on strategies for distinguishing your company from that of your competition or ways to stand out as a job applicant. Prerequisite: None. Suggested: 55605.

Note: UNM Tuition Remission eligible under Professional Development.

Do you want to start your own small business? Get information about the complete process: defining your product or service, determining your customer base, the basics of a business plan, tax and licensing requirements, marketing and pricing strategies. A discussion about accounting and bookkeeping is also included. Prerequisite: None.

Note: UNM Tuition Remission eligible under Professional Development.

Explore the methods used by photographers and designers in creating successful portfolios. Take a look at the steps to develop your portfolio: targeting who will see the portfolio and what they want to see&#59; determining the format&#59; choosing the work that will impress the potential client&#59; showcasing your best work&#59; and production of the finished portfolio. Prerequisite: 55101 or 55801.

Note: UNM Tuition Remission eligible under Professional Development.

Go beyond tweets, likes and plus 1's as you focus on your customer and their needs. Refine your social media purpose and discover creative ways to use Twitter, Pinterest, Google+ and YouTube for business with content, timing, special tips and tools. Learn to take your business beyond superficial pages and posts that will continue to provide ROI as you review integrated social media campaigns, audit your own social media, develop a synchronized editorial calendar and a social media checklist. Prerequisite: 55631.

Note: UNM Tuition Remission eligible under Professional Development.

Description: Learn how not only to survive, but how to thrive as a one–person marketing department. The course's focus is fourfold: 1) Copywriting – learn basic tips for writing marketing copy with "hot words" and ten copywriting mistakes to avoid&#59; 2) Graphic Design – get tips on the anatomy of a great ad for Adobe InDesign beginners&#59; 3) Graphic Design for Digital Media – learn the differences between designing for print and designing for digital ads&#59; and 4) InfoGraphics – see an overview of how to translate your data into images to boost the effectiveness of your presentation with Adobe Illustrator. Who might be interested? Small business owners, new marketing professionals and recent marketing graduates. Prerequisites: 56211 and 56121 or equivalent experience

Note: UNM Tuition Remission eligible under Professional Development.