Business and Marketing for Visual Arts

Prepare for employment, learn how to start your own business or market yourself with our Business and Marketing for Visual Arts certificate. Learn how to create portfolios to impress potential employers, or promote your business. This certificate will help you make sense of digital promotion, and effectively market yourself and your business.

Upcoming Classes
Professional Certificates

Business, Marketing, Social Media - Upcoming Classes

Class Name	Starts	Cost
Marketing: An Army of One Description: Learn how not only to survive, but how to thrive as a one‐person marketing department. The course's focus is fourfold: 1) Copywriting – learn basic tips for writing marketing copy with "hot words" and ten copywriting mistakes to avoid;; 2) Graphic Design – get tips on the anatomy of a great ad for Adobe InDesign beginners;; 3) Graphic Design for Digital Media – learn the differences between designing for print and designing for digital ads;; and 4) InfoGraphics – see an overview of how to translate your data into images to boost the effectiveness of your presentation with Adobe Illustrator. Who might be interested? Small business owners, new marketing professionals and recent marketing graduates. Prerequisites: 56211 and 56121 or equivalent experience Note: UNM Tuition Remission eligible under Professional Development. Section SPA‐PD Course Number: 55648 Tuition: $149 Dates: 05/08/2018 - 05/10/2018 Class Times: Tue, Wed, Thu 6:00 PM ‐ 8:00 PM Instructor: Audrey Troche Location: CE South Building Register Online for this Class Audrey Troche Audrey Troche Close	05/08/2018	$149
Marketing with Social Media I Expand awareness for your business or job search by combining traditional and social media. Market 24/7 with an Internet storefront showcasing who you are and what you do. Learn about a range of tactics that can help you stand out: Facebook, Twitter, and LinkedIn, Google+ Pinterest, plus social bookmarking, blogs, YouTube and many other options that add exposure to your website. Take charge of your Internet reputation. Focus on strategies for distinguishing your company from that of your competition or ways to stand out as a job applicant. Prerequisite: None. Suggested: 55605. Note: UNM Tuition Remission eligible under Professional Development. Section SUA‐PD Course Number: 55631 Tuition: $195 Dates: 06/05/2018 - 06/12/2018 Class Times: Tue, Thu 6:00 PM ‐ 8:20 PM Instructor: Audrey Troche Location: CE South Building Register Online for this Class Audrey Troche Audrey Troche Close	06/05/2018	$195
Marketing with Social Media II Go beyond tweets, likes and plus 1's as you focus on your customer and their needs. Refine your social media purpose and discover creative ways to use Twitter, Pinterest, Google+ and YouTube for business with content, timing, special tips and tools. Learn to take your business beyond superficial pages and posts that will continue to provide ROI as you review integrated social media campaigns, audit your own social media, develop a synchronized editorial calendar and a social media checklist. Prerequisite: 55631. Note: UNM Tuition Remission eligible under Professional Development. Section SUA‐PD Course Number: 55632 Tuition: $195 Dates: 06/14/2018 - 06/21/2018 Class Times: Tue, Thu 6:00 PM ‐ 8:20 PM Instructor: Audrey Troche Location: CE South Building Register Online for this Class Audrey Troche Audrey Troche Close	06/14/2018	$195
Amplify your Business Message with a Social Media Video Amplify your business message or simply support and promote already existing content on your social media channels by incorporating video into your own social media strategy we will cover composing a script, selecting compelling shots, framing, sound and platforms to showcase your video. You can bring a video to be edited into a short social media video or start fresh and make a short video with your phone or digital camera. Section SUA‐PD Course Number: 55644 Tuition: $295 Dates: 06/15/2018 - 06/30/2018 Class Times: Fri 5:30 PM ‐ 8:30 PM and Sat 10:00 AM ‐ 5:00 PM Instructor: Sasha Wasko Location: CE South Building Register Online for this Class Sasha Wasko Sasha Wasko Close	06/15/2018	$295
Do You Want a Cutting‐Edge Professional Portfolio? Bring 20 images of your work on a flash drive and create a portfolio that gets you the job interview or the gallery exhibition of your dreams. Capture your audience with design and content that evokes action! You will finish this course with a portfolio that's had a critique and is ready for online presentation on multiple platforms. Section SUA‐PD Course Number: 55623 Tuition: $249 Dates: 07/15/2018 - 07/22/2018 Class Times: Sun 10:00 AM ‐ 5:00 PM Instructor: Sasha Wasko Location: CE South Building Register Online for this Class Sasha Wasko Sasha Wasko Close	07/15/2018	$249
The Photographic Book: Create It Start to Finish Bring 20 digital images of your own and learn how to craft them a finished book! You will match your digital images to a book design and develop a theme. Enjoy selecting, editing and sequencing your images for page layout. Bring your own computer and images, then go home with a book or portfolio ready for distribution. Note: Bring your own computer and 20 digital images. Section SUA‐PD Course Number: 55611 Tuition: $249 Dates: 07/21/2018 - 07/28/2018 Class Times: Sat 11:00 AM ‐ 5:00 PM Instructor: Sasha Wasko Location: CE South Building Register Online for this Class Sasha Wasko Sasha Wasko Close	07/21/2018	$249
Starting an Art Business Do you want to start your own small business? Get information about the complete process: defining your product or service, determining your customer base, the basics of a business plan, tax and licensing requirements, marketing and pricing strategies. A discussion about accounting and bookkeeping is also included. Prerequisite: None. Note: UNM Tuition Remission eligible under Professional Development. Section SUA‐PD Course Number: 55624 Tuition: $125 Dates: 08/06/2018 - 08/13/2018 Class Times: Mon 6:00 PM ‐ 8:30 PM Instructor: Pat Berrett Location: CE South Building Register Online for this Class Pat Berrett Pat Berrett received an MBA from UNM Anderson Schools. Pat has worked in commercial photography since 1980. His primary client base includes those in the arts, crafts, and performing arts. He also works with many high tech and emerging technology clients. Close	08/06/2018	$125
Marketing: An Army of One Description: Learn how not only to survive, but how to thrive as a one‐person marketing department. The course's focus is fourfold: 1) Copywriting – learn basic tips for writing marketing copy with "hot words" and ten copywriting mistakes to avoid;; 2) Graphic Design – get tips on the anatomy of a great ad for Adobe InDesign beginners;; 3) Graphic Design for Digital Media – learn the differences between designing for print and designing for digital ads;; and 4) InfoGraphics – see an overview of how to translate your data into images to boost the effectiveness of your presentation with Adobe Illustrator. Who might be interested? Small business owners, new marketing professionals and recent marketing graduates. Prerequisites: 56211 and 56121 or equivalent experience Note: UNM Tuition Remission eligible under Professional Development. Section SUA‐PD Course Number: 55648 Tuition: $149 Dates: 08/21/2018 - 08/23/2018 Class Times: Tue, Wed, Thu 6:00 PM ‐ 8:00 PM Instructor: Audrey Troche Location: CE South Building Register Online for this Class Audrey Troche Audrey Troche Close	08/21/2018	$149

Business and Marketing for Visual Arts Certificate

Prerequisite Computer Classes (Choose 1 as Needed)

Class Name	Starts	Cost
Windows: Beginning Learn the basic functions of the latest Windows operating system and how to customize its setup. Work with files and folders, shortcuts and properties. Resize windows, use the taskbar, start menu and recycle bin, and get an introduction to shortcuts. In addition, explore popular software and get started with launching programs. Note: See Course Skills Assessment. Prerequisite: 51010 or basic computer experience. Note: This class uses Windows 10. UNM Tuition Remission eligible under Professional Development. Course Number: 51101 \| Tuition: $249 Windows: Beginning - SPA‐PD Dates: 05/07/2018 - 05/14/2018 Class Times: Mon, Wed 6:00 PM ‐ 9:00 PM(3 Session Total) Instructor: Joseph Sandoval Location: CE South Building Register Online for this Class Joseph Sandoval This instructor bio is currently being updated. Close Windows: Beginning - SUA‐PD Dates: 06/05/2018 - 06/12/2018 Class Times: Tue, Thu 6:00 PM ‐ 9:00 PM(3 Session Total) Instructor: Joseph Sandoval Location: CE South Building Register Online for this Class Joseph Sandoval This instructor bio is currently being updated. Close Register by Phone at (505) 277-0077 \| M-F 8am-5pm Except UNM Holidays More Ways to Register	05/07/2018	$249
Mac OS X: Beginning Get hands‐on training with the Mac's latest user‐friendly operating system. Learn the basics of file management, navigating the Finder, setting up the Dock, customizing preferences, creating and saving files and backing up your computer. Become familiar with the concepts of peripherals, utility applications and cloud computing with iCloud. Note: http://ce.unm.edu/assets/pdf/digital‐arts/digital‐arts‐course‐skills‐assessment.pdf?utm_source=lumens and utm_medium=course‐description and utm_campaign=da‐skills‐assessment. Prerequisite: 54010 or equivalent experience. Note: UNM Tuition Remission eligible under Professional Development. Course Number: 54101 \| Tuition: $249 Mac OS X: Beginning - SUA‐PD Dates: 06/11/2018 - 06/18/2018 Class Times: Mon, Wed 6:00 PM ‐ 9:00 PM(3 Session Total) Instructor: Bryan O'Neill Location: CE South Building Register Online for this Class Bryan O'Neill Bryan O'Neill Close Mac OS X: Beginning - SUB‐PD Dates: 08/09/2018 - 08/16/2018 Class Times: Tue, Thu 6:00 PM ‐ 9:00 PM(3 Session Total) Instructor: Bryan O'Neill Location: CE South Building Register Online for this Class Bryan O'Neill Bryan O'Neill Close Register by Phone at (505) 277-0077 \| M-F 8am-5pm Except UNM Holidays More Ways to Register	06/11/2018	$249
Windows: Beginning Learn the basic functions of the latest Windows operating system and how to customize its setup. Work with files and folders, shortcuts and properties. Resize windows, use the taskbar, start menu and recycle bin, and get an introduction to shortcuts. In addition, explore popular software and get started with launching programs. Note: See Course Skills Assessment. Prerequisite: 51010 or basic computer experience. Note: This class uses Windows 10. UNM Tuition Remission eligible under Professional Development. Course Number: 51101 \| Tuition: $249 Windows: Beginning - SUB‐PD Dates: 08/13/2018 - 08/20/2018 Class Times: Mon, Wed 6:00 PM ‐ 9:00 PM(3 Session Total) Instructor: Bryan O'Neill Location: CE South Building Register Online for this Class Bryan O'Neill Bryan O'Neill Close Register by Phone at (505) 277-0077 \| M-F 8am-5pm Except UNM Holidays More Ways to Register	08/13/2018	$249

Or basic computer experience

Required Classes (6)

Class Name	Starts	Cost
Legal Issues in Visual Arts When working with digital imagery, it's important to have an understanding of the legal principles and issues that affect your work. Gain the tools to recognize legal problems and address them appropriately. Topics include contracts for professional services, copyright, model releases, licensing, trademarks, rights of publicity and privacy, First Amendment issues, business formation, determining when to hire a lawyer and more. Prerequisite: None. Note: UNM Tuition Remission eligible under Professional Development. Course Number: 55625 \| Tuition: TBA Legal Issues in Visual Arts Date: TBA Class Times: This class will be scheduled on a future date. Please check with the Digital Arts Program Supervisor for more information. TBA Close Register by Phone at (505) 277-0077 \| M-F 8am-5pm Except UNM Holidays More Ways to Register	TBA	TBA

Choose 5:

Class Name	Starts	Cost
Marketing with Social Media I Expand awareness for your business or job search by combining traditional and social media. Market 24/7 with an Internet storefront showcasing who you are and what you do. Learn about a range of tactics that can help you stand out: Facebook, Twitter, and LinkedIn, Google+ Pinterest, plus social bookmarking, blogs, YouTube and many other options that add exposure to your website. Take charge of your Internet reputation. Focus on strategies for distinguishing your company from that of your competition or ways to stand out as a job applicant. Prerequisite: None. Suggested: 55605. Note: UNM Tuition Remission eligible under Professional Development. Course Number: 55631 \| Tuition: $195 Marketing with Social Media I - SUA‐PD Dates: 06/05/2018 - 06/12/2018 Class Times: Tue, Thu 6:00 PM ‐ 8:20 PM(3 Session Total) Instructor: Audrey Troche Location: CE South Building Register Online for this Class Audrey Troche Audrey Troche Close Register by Phone at (505) 277-0077 \| M-F 8am-5pm Except UNM Holidays More Ways to Register	06/05/2018	$195
Marketing with Social Media II Go beyond tweets, likes and plus 1's as you focus on your customer and their needs. Refine your social media purpose and discover creative ways to use Twitter, Pinterest, Google+ and YouTube for business with content, timing, special tips and tools. Learn to take your business beyond superficial pages and posts that will continue to provide ROI as you review integrated social media campaigns, audit your own social media, develop a synchronized editorial calendar and a social media checklist. Prerequisite: 55631. Note: UNM Tuition Remission eligible under Professional Development. Course Number: 55632 \| Tuition: $195 Marketing with Social Media II - SUA‐PD Dates: 06/14/2018 - 06/21/2018 Class Times: Tue, Thu 6:00 PM ‐ 8:20 PM(3 Session Total) Instructor: Audrey Troche Location: CE South Building Register Online for this Class Audrey Troche Audrey Troche Close Register by Phone at (505) 277-0077 \| M-F 8am-5pm Except UNM Holidays More Ways to Register	06/14/2018	$195
Starting an Art Business Do you want to start your own small business? Get information about the complete process: defining your product or service, determining your customer base, the basics of a business plan, tax and licensing requirements, marketing and pricing strategies. A discussion about accounting and bookkeeping is also included. Prerequisite: None. Note: UNM Tuition Remission eligible under Professional Development. Course Number: 55624 \| Tuition: $125 Starting an Art Business - SUA‐PD Dates: 08/06/2018 - 08/13/2018 Class Times: Mon 6:00 PM ‐ 8:30 PM(2 Session Total) Instructor: Pat Berrett Location: CE South Building Register Online for this Class Pat Berrett Pat Berrett received an MBA from UNM Anderson Schools. Pat has worked in commercial photography since 1980. His primary client base includes those in the arts, crafts, and performing arts. He also works with many high tech and emerging technology clients. Close Register by Phone at (505) 277-0077 \| M-F 8am-5pm Except UNM Holidays More Ways to Register	08/06/2018	$125
Marketing with Social Media I - Online Expand awareness for your business or job search by combining traditional and social media. Market 24/7 with an Internet storefront showcasing who you are and what you do. Learn about a range of tactics that can help you stand out: Facebook, Twitter, and LinkedIn, Google+, Pinterest, plus social bookmarking, blogs, YouTube and many other options that add exposure to your website. Take charge of your Internet reputation. Focus on strategies for distinguishing your company from that of your competition or way to stand out as a job applicant. Prerequisite: None. Suggested: 55605. Note: This class is online. Login information will be emailed to you a day or two before the class starts. UNM Tuition Remission eligible under Professional Development. Course Number: 55634 \| Tuition: TBA Marketing with Social Media I - Online Date: TBA Class Times: This class will be scheduled on a future date. Please check with the Digital Arts Program Supervisor for more information. TBA Close Register by Phone at (505) 277-0077 \| M-F 8am-5pm Except UNM Holidays More Ways to Register	TBA	TBA
Self Promotion for Artists Develop materials to promote yourself, your business and your art, product or service online and offline. From media kits to promotional calendars, your view of self-marketing will move forward exponentially as a result of this content-packed, practical class. Artists, designers and other professionals will plan and execute publicity tactics with confidence as a result. Prerequisite: None. Note: UNM Tuition Remission eligible under Professional Development. Course Number: 55622 \| Tuition: TBA Self Promotion for Artists Date: TBA Class Times: This class will be scheduled on a future date. Please check with the Digital Arts Program Supervisor for more information. TBA Close Register by Phone at (505) 277-0077 \| M-F 8am-5pm Except UNM Holidays More Ways to Register	TBA	TBA
Web Analytics with Google Google Analytics is the most popular tool available for measuring traffic on your website. Learn about web analytics and how to use Google Analytics to get a quantitative understanding of how well your website is meeting your business needs. Evaluate the effectiveness of your search engine optimization and social media strategies; spot ''pain points'' that keep a visitor from converting to a customer; and develop a continuous quality improvement process for your site. We'll look at the reports Google Analytics generates, how to interpret them, how to set and review Performance Benchmarks, and how to use visitor data to drive improvements to your website. Prerequisite: 51101 or 54101/11 or equivalent experience, and Internet experience. Note: UNM Tuition Remission eligible under Professional Development. Course Number: 55615 \| Tuition: TBA Web Analytics with Google Date: TBA Class Times: This class will be scheduled on a future date. Please check with the Digital Arts Program Supervisor for more information. TBA Close Register by Phone at (505) 277-0077 \| M-F 8am-5pm Except UNM Holidays More Ways to Register	TBA	TBA

Certificate Total: $820-1,054 for 32-39 Hours

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All Digital Arts programs are designed to prepare students for an internship, entry-level employment or business.

Half-time to full-time students should be able to complete one master certificate in two semesters or fewer.

Tuition Assistance

Tuition Assistance may be available if you are unemployed, a veteran or veteran’s spouse, or a person with a disability. Other options include education loans. For more funding options, and contact information, please visit our Loans and Financial Aid page.

UNM Tuition Remission

UNM Staff, Faculty & Retirees: You may use your Professional Development Tuition Remission for Business and Marketing for Visual Arts classes.

Learn more about UNM Tuition Remission