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Business and Marketing for Visual Arts

Prepare for employment, learn how to start your own business or market yourself with our Business and Marketing for Visual Arts certificate. Learn how to create portfolios to impress potential employers, or promote your business. This certificate will help you make sense of digital promotion, and effectively market yourself and your business.

Business and Marketing for Visual Arts Certificate

Prerequisite Computer Classes (Choose 1 as Needed)
Class Name

Learn the basic functions of the latest Windows operating system and how to customize its setup. Work with files and folders, shortcuts and properties. Resize windows, use the taskbar, start menu and recycle bin, and get an introduction to shortcuts. In addition, explore popular software and get started with launching programs. Note: See Course Skills Assessment. Prerequisite: 51010 or basic computer experience.

Note: This class uses Windows 10. UNM Tuition Remission eligible under Professional Development.

51101 | $249

Windows: Beginning - SPA-PD

4/22/17 - 4/29/17
Sat 10:00 AM - 3:30 PM (2 Session Total)
David Maldonado
CE South Building

Register Online for this Class

Windows: Beginning - SUA-PD

6/12/17 - 6/14/17
Mon, Wed 6:00 PM - 8:30 PM (2 Session Total)
David Maldonado
CE South Building

Register Online for this Class
Register by Phone at (505) 277-0077 | M-F 8am-5pm Except UNM Holidays
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Get hands-on training with the Mac's latest user-friendly operating system. Learn the basics of file management, navigating the Finder, setting up the Dock, customizing preferences, creating and saving files and backing up your computer. Become familiar with the concepts of peripherals, utility applications and cloud computing with iCloud. Note: http://ce.unm.edu/assets/pdf/digital-arts/digital-arts-course-skills-assessment.pdf?utm_source=lumens and utm_medium=course-description and utm_campaign=da-skills-assessment. Prerequisite: 54010 or equivalent experience.

Note: UNM Tuition Remission eligible under Professional Development.

54101 | $249

Mac OS X: Beginning - SPA-PD

4/22/17 - 4/29/17
Sat 10:00 AM - 3:30 PM (2 Session Total)
Chase Allard
CE South Building

Register Online for this Class

Mac OS X: Beginning - SUA-PD

6/19/17 - 6/23/17
Mon, Wed, Fri 6:00 PM - 9:00 PM (3 Session Total)
Joshua Martinez
CE South Building

Register Online for this Class
Register by Phone at (505) 277-0077 | M-F 8am-5pm Except UNM Holidays
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Or basic computer experience

 

Required Classes (6)
Class Name

When working with digital imagery, it's important to have an understanding of the legal principles and issues that affect your work. Gain the tools to recognize legal problems and address them appropriately. Topics include contracts for professional services, copyright, model releases, licensing, trademarks, rights of publicity and privacy, First Amendment issues, business formation, determining when to hire a lawyer and more. Prerequisite: None.

Note: UNM Tuition Remission eligible under Professional Development.

55625 | $195

Legal Issues in Visual Arts - SUA-PD

8/26/17
Sat 9:00 AM - 5:00 PM (1 Session Total)
To be Announced
CE South Building

Register Online for this Class
Register by Phone at (505) 277-0077 | M-F 8am-5pm Except UNM Holidays
More Ways to Register
Choose 5:
Class Name

Google Analytics is the most popular tool available for measuring traffic on your website. Learn about web analytics and how to use Google Analytics to get a quantitative understanding of how well your website is meeting your business needs. Evaluate the effectiveness of your search engine optimization and social media strategies; spot ''pain points'' that keep a visitor from converting to a customer; and develop a continuous quality improvement process for your site. We'll look at the reports Google Analytics generates, how to interpret them, how to set and review Performance Benchmarks, and how to use visitor data to drive improvements to your website. Prerequisite: 51101 or 54101/11 or equivalent experience, and Internet experience.

Note: UNM Tuition Remission eligible under Professional Development.

55615 | $125

Web Analytics with Google - SPA-PD

4/5/17 - 4/6/17
Wed, Thu 6:00 PM - 8:30 PM (2 Session Total)
Sonja Dewing
CE South Building

Register Online for this Class
Register by Phone at (505) 277-0077 | M-F 8am-5pm Except UNM Holidays
More Ways to Register

Discover cutting-edge methods for marketing your website from the ground up, starting with selecting and registering domain names to taking advantage of banner advertising. Learn how to optimize your site for search engines, find the right company to host your website, and use Google Analytics to track statistics. Prerequisites: 51101 or 54101/11 or equivalent experience, and Internet experience.

Note: This class is offered only in the fall. UNM Tuition Remission eligible. NOTE: date and lab change from printed catalog.

55620 | TBA

Website Marketing and Search Engine Optimization

TBA

This class will be scheduled on a future date. Please check with the Digital Arts Program Supervisor for more information.
Register by Phone at (505) 277-0077 | M-F 8am-5pm Except UNM Holidays
More Ways to Register

Develop materials to promote yourself, your business and your art, product or service online and offline. From media kits to promotional calendars, your view of self-marketing will move forward exponentially as a result of this content-packed, practical class. Artists, designers and other professionals will plan and execute publicity tactics with confidence as a result. Prerequisite: None.

Note: UNM Tuition Remission eligible under Professional Development.

55622 | $125

Self Promotion for Artists - SUA-PD

7/18/17 - 7/25/17
Tue 6:00 PM - 8:30 PM (2 Session Total)
Mary Ellen Merrigan
CE South Building

Register Online for this Class
Register by Phone at (505) 277-0077 | M-F 8am-5pm Except UNM Holidays
More Ways to Register

Do you want to start your own small business? Get information about the complete process: defining your product or service, determining your customer base, the basics of a business plan, tax and licensing requirements, marketing and pricing strategies. A discussion about accounting and bookkeeping is also included. Prerequisite: None.

Note: UNM Tuition Remission eligible under Professional Development.

55624 | $125

Starting an Art Business - SUA-PD

8/28/17 - 9/4/17
Mon 6:00 PM - 8:30 PM (2 Session Total)
Pat Berrett
CE South Building

Register Online for this Class
Register by Phone at (505) 277-0077 | M-F 8am-5pm Except UNM Holidays
More Ways to Register

Explore the methods used by photographers and designers in creating successful portfolios. Take a look at the steps to develop your portfolio: targeting who will see the portfolio and what they want to see; determining the format; choosing the work that will impress the potential client; showcasing your best work; and production of the finished portfolio. Prerequisite: 55101 or 55801.

Note: This class is offered only in the spring. UNM Tuition Remission eligible under Professional Development.

55627 | $125

Portfolios for Photographers and Designers - SPA-PD

4/4/17 - 4/11/17
Tue 6:00 PM - 8:30 PM (2 Session Total)
Pat Berrett
CE South Building

Register Online for this Class
Register by Phone at (505) 277-0077 | M-F 8am-5pm Except UNM Holidays
More Ways to Register

Expand awareness for your business or job search by combining traditional and social media. Market 24/7 with an Internet storefront showcasing who you are and what you do. Learn about a range of tactics that can help you stand out: Facebook, Twitter, and LinkedIn, Google+ Pinterest, plus social bookmarking, blogs, YouTube and many other options that add exposure to your website. Take charge of your Internet reputation. Focus on strategies for distinguishing your company from that of your competition or ways to stand out as a job applicant. Prerequisite: None. Suggested: 55605.

Note: This class is web-enhanced. All scheduled class sessions will meet in the classroom. UNM Tuition Remission eligible.

55631 | TBA

Marketing with Social Media

TBA

This class will be scheduled on a future date. Please check with the Digital Arts Program Supervisor for more information.
Register by Phone at (505) 277-0077 | M-F 8am-5pm Except UNM Holidays
More Ways to Register

Go beyond tweets, likes and plus 1's as you focus on your customer and their needs. Refine your social media purpose and discover creative ways to use Twitter, Pinterest, Google+ and YouTube for business with content, timing, special tips and tools. Learn to take your business beyond superficial pages and posts that will continue to provide ROI as you review integrated social media campaigns, audit your own social media, develop a synchronized editorial calendar and a social media checklist. Prerequisite: 55631.

Note: Last class session ends at 8:00pm. UNM Tuition Remission eligible under Professional Development.

55632 | TBA

Marketing with Social Media II

TBA

This class will be scheduled on a future date. Please check with the Digital Arts Program Supervisor for more information.
Register by Phone at (505) 277-0077 | M-F 8am-5pm Except UNM Holidays
More Ways to Register

Expand awareness for your business or job search by combining traditional and social media. Market 24/7 with an Internet storefront showcasing who you are and what you do. Learn about a range of tactics that can help you stand out: Facebook, Twitter, and LinkedIn, Google+, Pinterest, plus social bookmarking, blogs, YouTube and many other options that add exposure to your website. Take charge of your Internet reputation. Focus on strategies for distinguishing your company from that of your competition or way to stand out as a job applicant. Prerequisite: None. Suggested: 55605.

Note: This class is online. Login information will be emailed to you a day or two before the class starts. UNM Tuition Remission eligible under Professional Development.

55634 | $195

Marketing with Social Media I - Online - SPA-PD

4/5/17 - 4/26/17
12:00 AM - 12:00 AM (4 Session Total)
Mary Ellen Merrigan
N/A

Register Online for this Class

Marketing with Social Media I - Online - SUA-PD

7/10/17 - 7/31/17
12:00 AM - 12:00 AM (2 Session Total)
Mary Ellen Merrigan
N/A

Register Online for this Class
Register by Phone at (505) 277-0077 | M-F 8am-5pm Except UNM Holidays
More Ways to Register

Discover the Email Newsletter and how it came to be one of the most effective Internet marketing strategies of the 21st century. Take a look at its checkered past and how a newsletter can be successfully implemented into any Internet marketing campaign, from small to large, including your own entrepreneurial pursuits. By the end of the class, each student will be able to decide on a platform that suits them, and will learn the basic elements needed to construct a newsletter that will produce positive results. Prerequisite: None.

Note: UNM Tuition Remission eligible under Professional Development.

55641 | TBA

Email Newsletters: 21st Century Internet Marketing

TBA

This class will be scheduled on a future date. Please check with the Digital Arts Program Supervisor for more information.
Register by Phone at (505) 277-0077 | M-F 8am-5pm Except UNM Holidays
More Ways to Register

With the growing trend of online marketing, videos are one of the most powerful tools in this medium. Learn about the different types of videos that can be created to help promote a business on websites and in social media. From testimonials to interviews, discover which are best to use and how to create compelling content for each. Discuss key tips on how to become more comfortable in front of the camera and how to improve the quality of video content. Prerequisite: None.

Note: UNM Tuition Remission eligible under Professional Development.

55643 | TBA

Creating Compelling Online Promotional Videos

TBA

This class will be scheduled on a future date. Please check with the Digital Arts Program Supervisor for more information.
Register by Phone at (505) 277-0077 | M-F 8am-5pm Except UNM Holidays
More Ways to Register

Creating an online gallery is easy and affordable by using a web template from a company like GoDaddy or Wix. Learn how to build your own high quality website using a web template from an available web service. Sign up with a web service, establish an account, determine a domain name, add text and images to your site and set up email and payment links. Prerequisite: Basic computer and Internet experience.

Note: UNM Tuition Remission eligible under Professional Development.

58013 | $149

Web Design: Create an Online Gallery - SPA-PD

4/10/17 - 4/12/17
Mon, Wed 6:00 PM - 9:00 PM (2 Session Total)
Dan Noyes
CE South Building

Register Online for this Class
Register by Phone at (505) 277-0077 | M-F 8am-5pm Except UNM Holidays
More Ways to Register

Certificate Total: $820-1,054 for 32-39 Hours

Download Business and Marketing Certificate Flyer

Business, Marketing, Social Media - Upcoming Classes

Class Name

Social media supports the human need for social interaction with other people using the Internet to broadcast media, dialogue and content. Learn the basics of using Facebook and get an overview of how Twitter and LinkedIn compare. Topics include finding the right site, choosing how to use a site, creating a profile, searching for contacts, establishing relationships, and learning online behavior. Note: To learn about using social media for business and marketing, see 55631. Prerequisite: 51101 or 54101 or basic computer experience.

Note: UNM Tuition Remission eligible under Professional Development.

Section WIA-PD

55605
$95
4/26/17
Wed 6:00 PM - 9:00 PM
Gavin Leach
CE South Building

Register Online for this Class

Social media supports the human need for social interaction with other people using the Internet to broadcast media, dialogue and content. Learn the basics of using Facebook and get an overview of how Twitter and LinkedIn compare. Topics include finding the right site, choosing how to use a site, creating a profile, searching for contacts, establishing relationships, and learning online behavior. Note: To learn about using social media for business and marketing, see 55631. Prerequisite: 51101 or 54101 or basic computer experience.

Note: UNM Tuition Remission eligible under Professional Development.

Section SUA-PD

55605
$95
7/22/17
Sat 1:00 PM - 4:00 PM
Mary Ellen Merrigan
CE South Building

Register Online for this Class

Google Analytics is the most popular tool available for measuring traffic on your website. Learn about web analytics and how to use Google Analytics to get a quantitative understanding of how well your website is meeting your business needs. Evaluate the effectiveness of your search engine optimization and social media strategies; spot ''pain points'' that keep a visitor from converting to a customer; and develop a continuous quality improvement process for your site. We'll look at the reports Google Analytics generates, how to interpret them, how to set and review Performance Benchmarks, and how to use visitor data to drive improvements to your website. Prerequisite: 51101 or 54101/11 or equivalent experience, and Internet experience.

Note: UNM Tuition Remission eligible under Professional Development.

Section SPA-PD

55615
$125
4/5/17 - 4/6/17
Wed, Thu 6:00 PM - 8:30 PM
Sonja Dewing
CE South Building

Register Online for this Class

Develop materials to promote yourself, your business and your art, product or service online and offline. From media kits to promotional calendars, your view of self-marketing will move forward exponentially as a result of this content-packed, practical class. Artists, designers and other professionals will plan and execute publicity tactics with confidence as a result. Prerequisite: None.

Note: UNM Tuition Remission eligible under Professional Development.

Section SUA-PD

55622
$125
7/18/17 - 7/25/17
Tue 6:00 PM - 8:30 PM
Mary Ellen Merrigan
CE South Building

Register Online for this Class

Do you want to start your own small business? Get information about the complete process: defining your product or service, determining your customer base, the basics of a business plan, tax and licensing requirements, marketing and pricing strategies. A discussion about accounting and bookkeeping is also included. Prerequisite: None.

Note: UNM Tuition Remission eligible under Professional Development.

Section SUA-PD

55624
$125
8/28/17 - 9/4/17
Mon 6:00 PM - 8:30 PM
Pat Berrett
CE South Building

Register Online for this Class

When working with digital imagery, it's important to have an understanding of the legal principles and issues that affect your work. Gain the tools to recognize legal problems and address them appropriately. Topics include contracts for professional services, copyright, model releases, licensing, trademarks, rights of publicity and privacy, First Amendment issues, business formation, determining when to hire a lawyer and more. Prerequisite: None.

Note: UNM Tuition Remission eligible under Professional Development.

Section SUA-PD

55625
$195
8/26/17
Sat 9:00 AM - 5:00 PM
To be Announced
CE South Building

Register Online for this Class

Explore the methods used by photographers and designers in creating successful portfolios. Take a look at the steps to develop your portfolio: targeting who will see the portfolio and what they want to see; determining the format; choosing the work that will impress the potential client; showcasing your best work; and production of the finished portfolio. Prerequisite: 55101 or 55801.

Note: This class is offered only in the spring. UNM Tuition Remission eligible under Professional Development.

Section SPA-PD

55627
$125
4/4/17 - 4/11/17
Tue 6:00 PM - 8:30 PM
Pat Berrett
CE South Building

Register Online for this Class

Instagram, Periscope, Blab, SnapChat and Tumbler are more than the next frontier in social media marketing. These fast-growing channels connect your business with an audience that demands highly personal and engaging interactions. Learn the principles of success for these popular channels and understand how they can help you get better results from your marketing efforts. Get an overview of the apps, tools and systems and find out the best approach to integrating them into your marketing plan. Prerequisite: None. Suggested: 55605.

Note: UNM Tuition Remission eligible under Professional Development.

Section SPA-PD

55633
$125
5/24/17 - 5/31/17
Wed 6:00 PM - 8:30 PM
Mary Ellen Merrigan
CE South Building

Register Online for this Class

Expand awareness for your business or job search by combining traditional and social media. Market 24/7 with an Internet storefront showcasing who you are and what you do. Learn about a range of tactics that can help you stand out: Facebook, Twitter, and LinkedIn, Google+, Pinterest, plus social bookmarking, blogs, YouTube and many other options that add exposure to your website. Take charge of your Internet reputation. Focus on strategies for distinguishing your company from that of your competition or way to stand out as a job applicant. Prerequisite: None. Suggested: 55605.

Note: This class is online. Login information will be emailed to you a day or two before the class starts. UNM Tuition Remission eligible under Professional Development.

Section SPA-PD

55634
$195
4/5/17 - 4/26/17
12:00 AM - 12:00 AM
Mary Ellen Merrigan
N/A

Register Online for this Class

Expand awareness for your business or job search by combining traditional and social media. Market 24/7 with an Internet storefront showcasing who you are and what you do. Learn about a range of tactics that can help you stand out: Facebook, Twitter, and LinkedIn, Google+, Pinterest, plus social bookmarking, blogs, YouTube and many other options that add exposure to your website. Take charge of your Internet reputation. Focus on strategies for distinguishing your company from that of your competition or way to stand out as a job applicant. Prerequisite: None. Suggested: 55605.

Note: This class is online. Login information will be emailed to you a day or two before the class starts. UNM Tuition Remission eligible under Professional Development.

Section SUA-PD

55634
$195
7/10/17 - 7/31/17
12:00 AM - 12:00 AM
Mary Ellen Merrigan
N/A

Register Online for this Class

Description: Learn how not only to survive, but how to thrive as a one-person marketing department. The course's focus is fourfold: 1) Copywriting '" learn basic tips for writing marketing copy with '

Note: UNM Tuition Remission eligible under Professional Development.

Section SUA-PD

55648
$149
6/20/17 - 6/22/17
Tue, Wed, Thu 6:00 PM - 8:00 PM
Audrey Troche
CE South Building

Register Online for this Class

Description: Learn how not only to survive, but how to thrive as a one-person marketing department. The course's focus is fourfold: 1) Copywriting '" learn basic tips for writing marketing copy with '

Note: UNM Tuition Remission eligible under Professional Development.

Section SUB-PD

55648
$149
7/25/17 - 7/27/17
Tue, Wed, Thu 6:00 PM - 8:00 PM
Audrey Troche
CE South Building

Register Online for this Class

Description: Learn how not only to survive, but how to thrive as a one-person marketing department. The course's focus is fourfold: 1) Copywriting '" learn basic tips for writing marketing copy with '

Note: UNM Tuition Remission eligible under Professional Development.

Section SUC-PD

55648
$149
8/15/17 - 8/17/17
Tue, Wed, Thu 6:00 PM - 8:00 PM
Audrey Troche
CE South Building

Register Online for this Class

All Digital Arts programs are designed to prepare students for an internship, entry-level employment or business.

Half-time to full-time students should be able to complete one master certificate in two semesters or fewer.


Digital Arts Package

Purchase SIX (6) courses within Digital Arts (course numbers between 54000 and 59999) at the same time and receive 15% off your purchase price. Inquire at time of registration. Some restrictions may apply.


Tuition Assistance

Tuition Assistance may be available if you are unemployed, a veteran or veteran’s spouse, or a person with a disability. Other options include education loans. For more funding options, and contact information, please visit our Loans and Financial Aid page.


UNM Tuition Remission

UNM Staff, Faculty & Retirees: You may use your Professional Development Tuition Remission for Business and Marketing for Visual Arts classes.

Learn more about UNM Tuition Remission