Business and Marketing for Visual Arts

Prepare for employment, learn how to start your own business or market yourself with our Business and Marketing for Visual Arts certificate. Learn how to create portfolios to impress potential employers, or promote your business. This certificate will help you make sense of digital promotion, and effectively market yourself and your business.

Upcoming Classes
Professional Certificates

Business, Marketing, Social Media - Upcoming Classes

Class Name	Starts	Cost
Marketing with Social Media Expand awareness for your business or job search by combining traditional and social media. Market 24/7 with an Internet storefront showcasing who you are and what you do. Learn about a range of tactics that can help you stand out: Facebook, Twitter, and LinkedIn, Google+ Pinterest, plus social bookmarking, blogs, YouTube and many other options that add exposure to your website. Take charge of your Internet reputation. Focus on strategies for distinguishing your company from that of your competition or ways to stand out as a job applicant. Prerequisite: None. Suggested: 55605. Note: UNM Tuition Remission eligible under Professional Development. Section SUA‐PD Course Number: 55631 Tuition: $295 Dates: 6/18/2019 - 6/27/2019 Class Times: Tue, Thu 6:00 PM ‐ 9:00 PM Instructor: Audrey Troche Location: CE South Building Learn More and Register Audrey Troche Audrey Troche Close	6/18/2019	$295
Web Analytics with Google Google Analytics is the most popular tool available for measuring traffic on your website. Learn about web analytics and how to use Google Analytics to get a quantitative understanding of how well your website is meeting your business needs. Evaluate the effectiveness of your search engine optimization and social media strategies; spot ''pain points'' that keep a visitor from converting to a customer; and develop a continuous quality improvement process for your site. We'll look at the reports Google Analytics generates, how to interpret them, how to set and review Performance Benchmarks, and how to use visitor data to drive improvements to your website. Prerequisite: 51101 or 54101/11 or equivalent experience, and Internet experience. Note: UNM Tuition Remission eligible under Professional Development. Section SUA‐PD Course Number: 55615 Tuition: $149 Dates: 7/8/2019 - 7/10/2019 Class Times: Mon, Wed 6:00 PM ‐ 8:30 PM Instructor: Sonja Dewing Location: CE South Building Learn More and Register Sonja Dewing Sonja Dewing is a Freelance Writer, Technical Writer, and award winning Creative Writer, as well as co‐owner of Dovetail Community Workshop and owner of the creative writer event company, Plot Duckies. In addition, she mentors startups and entrepreneurs, helps companies with their social media strategy, writes about local tech for Tech.Co, and is an avid photographer. Close	7/8/2019	$149
Legal Issues in Visual Arts When working with digital imagery, it's important to have an understanding of the legal principles and issues that affect your work. Gain the tools to recognize legal problems and address them appropriately. Topics include contracts for professional services, copyright, model releases, licensing, trademarks, rights of publicity and privacy, First Amendment issues, business formation, determining when to hire a lawyer and more. Prerequisite: None. Note: UNM Tuition Remission eligible under Professional Development. Section SUA‐PD Course Number: 55625 Tuition: $225 Date: 7/13/2019 Class Times: Sat 9:00 AM ‐ 5:00 PM Instructor: Kate Fitz Gibbon Location: CE South Building Learn More and Register Kate Fitz Gibbon Kate Fitz Gibbon is a Santa Fe attorney, advising art collectors, foundations, galleries and museums. She is a founding member of New Mexico Lawyers for the Arts and serves on the boards of the Committee for Cultural Policy and the ABA Art and Cultural Heritage Law Committee. She served on the Cultural Property Advisory Committee to the President under Presidents Bill Clinton and George W. Bush. Close	7/13/2019	$225
Starting an Art Business Do you want to start your own small business? Get information about the complete process: defining your product or service, determining your customer base, the basics of a business plan, tax and licensing requirements, marketing and pricing strategies. A discussion about accounting and bookkeeping is also included. Prerequisite: None. Note: UNM Tuition Remission eligible under Professional Development. Section SUA‐PD Course Number: 55624 Tuition: $125 Dates: 7/20/2019 - 7/27/2019 Class Times: Sat 9:00 AM ‐ 11:30 AM Instructor: Pat Berrett Location: CE South Building Learn More and Register Pat Berrett Pat Berrett received an MBA from UNM Anderson Schools. Pat has worked in commercial photography since 1980. His primary client base includes those in the arts, crafts, and performing arts. He also works with many high tech and emerging technology clients. Close	7/20/2019	$125
Marketing: An Army of One Description: Learn how not only to survive, but how to thrive as a one‐person marketing department. The course's focus is fourfold: 1) Copywriting – learn basic tips for writing marketing copy with "hot words " and ten copywriting mistakes to avoid; 2) Graphic Design – get tips on the anatomy of a great ad for Adobe InDesign beginners; 3) Graphic Design for Digital Media – learn the differences between designing for print and designing for digital ads; and 4) InfoGraphics – see an overview of how to translate your data into images to boost the effectiveness of your presentation with Adobe Illustrator. Who might be interested? Small business owners, new marketing professionals and recent marketing graduates. Prerequisites: 56211 and 56121 or equivalent experience Note: UNM Tuition Remission eligible under Professional Development. Section SUA‐PD Course Number: 55648 Tuition: $149 Dates: 8/1/2019 - 8/13/2019 Class Times: Tue, Thu 6:00 PM ‐ 8:00 PM Instructor: Audrey Troche Location: CE South Building Learn More and Register Audrey Troche Audrey Troche Close	8/1/2019	$149
Marketing with Social Media Expand awareness for your business or job search by combining traditional and social media. Market 24/7 with an Internet storefront showcasing who you are and what you do. Learn about a range of tactics that can help you stand out: Facebook, Twitter, and LinkedIn, Google+ Pinterest, plus social bookmarking, blogs, YouTube and many other options that add exposure to your website. Take charge of your Internet reputation. Focus on strategies for distinguishing your company from that of your competition or ways to stand out as a job applicant. Prerequisite: None. Suggested: 55605. Note: UNM Tuition Remission eligible under Professional Development. Section SUB‐PD Course Number: 55631 Tuition: $295 Dates: 8/15/2019 - 8/27/2019 Class Times: Tue, Thu 6:00 PM ‐ 9:00 PM Instructor: Audrey Troche Location: CE South Building Learn More and Register Audrey Troche Audrey Troche Close	8/15/2019	$295

Business and Marketing for Visual Arts Certificate

Prerequisite Computer Classes (Choose 1 as Needed)

Class Name	Starts	Cost
Mac OS X: Beginning Get hands‐on training with the Mac's latest user‐friendly operating system. Learn the basics of file management, navigating the Finder, setting up the Dock, customizing preferences, creating and saving files and backing up your computer. Become familiar with the concepts of peripherals, utility applications and cloud computing with iCloud. Prerequisite: 54010 or equivalent experience. Course Number: 54101 \| Cost: $249 Mac OS X: Beginning - SUA‐PD Dates: 6/5/2019 - 6/7/2019 Class Times: Wed, Thu, Fri 2:00 PM ‐ 5:00 PM (3 Session Total) Instructor: Daniel Norton Location: CE South Building Learn More and Register Daniel Norton Digital Arts InstructorApple Lead Genius Close Mac OS X: Beginning - SUB‐PD Dates: 6/17/2019 - 6/21/2019 Class Times: Mon, Wed, Fri 6:00 PM ‐ 9:00 PM(3 Session Total) Instructor: Bryan O'Neill Location: CE South Building Learn More and Register Bryan O'Neill Bryan O'Neill Close	6/5/2019	$249
Windows: Beginning Learn the basic functions of the latest Windows operating system and how to customize its setup. Work with files and folders, shortcuts and properties. Resize windows, use the taskbar, start menu and recycle bin, and get an introduction to shortcuts. In addition, explore popular software and get started with launching programs. This class uses Windows 10. Prerequisite: 51010 or basic computer experience. Course Number: 51101 \| Cost: $249 Windows: Beginning - SUB‐PD Dates: 6/24/2019 - 6/28/2019 Class Times: Mon, Wed, Fri 6:00 PM ‐ 9:00 PM (3 Session Total) Instructor: Bryan O'Neill Location: CE South Building Learn More and Register Bryan O'Neill Bryan O'Neill Close Windows: Beginning - SUA‐PD Dates: 6/24/2019 - 6/28/2019 Class Times: Mon, Wed, Fri 2:00 PM ‐ 5:00 PM(3 Session Total) Instructor: Daniel Norton Location: CE South Building Learn More and Register Daniel Norton Digital Arts InstructorApple Lead Genius Close	6/24/2019	$249

Or basic computer experience

Required Classes (6)

Class Name	Starts	Cost
Legal Issues in Visual Arts When working with digital imagery, it's important to have an understanding of the legal principles and issues that affect your work. Gain the tools to recognize legal problems and address them appropriately. Topics include contracts for professional services, copyright, model releases, licensing, trademarks, rights of publicity and privacy, First Amendment issues, business formation, determining when to hire a lawyer and more. Prerequisite: None. Course Number: 55625 \| Cost: $225 Legal Issues in Visual Arts - SUA‐PD Date: 7/13/2019 Class Times: Sat 9:00 AM ‐ 5:00 PM (1 Session Total) Instructor: Kate Fitz Gibbon Location: CE South Building Learn More and Register Kate Fitz Gibbon Kate Fitz Gibbon is a Santa Fe attorney, advising art collectors, foundations, galleries and museums. She is a founding member of New Mexico Lawyers for the Arts and serves on the boards of the Committee for Cultural Policy and the ABA Art and Cultural Heritage Law Committee. She served on the Cultural Property Advisory Committee to the President under Presidents Bill Clinton and George W. Bush. Close	7/13/2019	$225

Choose 5:

Class Name	Starts	Cost
Marketing with Social Media Expand awareness for your business or job search by combining traditional and social media. Market 24/7 with an Internet storefront showcasing who you are and what you do. Learn about a range of tactics that can help you stand out: Facebook, Twitter, and LinkedIn, Google+ Pinterest, plus social bookmarking, blogs, YouTube and many other options that add exposure to your website. Take charge of your Internet reputation. Focus on strategies for distinguishing your company from that of your competition or ways to stand out as a job applicant. Prerequisite: None. Suggested: 55605. Course Number: 55631 \| Cost: $295 Marketing with Social Media - SUA‐PD Dates: 6/18/2019 - 6/27/2019 Class Times: Tue, Thu 6:00 PM ‐ 9:00 PM (4 Session Total) Instructor: Audrey Troche Location: CE South Building Learn More and Register Audrey Troche Audrey Troche Close	6/18/2019	$295
Web Analytics with Google Google Analytics is the most popular tool available for measuring traffic on your website. Learn about web analytics and how to use Google Analytics to get a quantitative understanding of how well your website is meeting your business needs. Evaluate the effectiveness of your search engine optimization and social media strategies; spot ''pain points'' that keep a visitor from converting to a customer; and develop a continuous quality improvement process for your site. We'll look at the reports Google Analytics generates, how to interpret them, how to set and review Performance Benchmarks, and how to use visitor data to drive improvements to your website. Prerequisite: 51101 or 54101/11 or equivalent experience, and Internet experience. Course Number: 55615 \| Cost: $149 Web Analytics with Google - SUA‐PD Dates: 7/8/2019 - 7/10/2019 Class Times: Mon, Wed 6:00 PM ‐ 8:30 PM (2 Session Total) Instructor: Sonja Dewing Location: CE South Building Learn More and Register Sonja Dewing Sonja Dewing is a Freelance Writer, Technical Writer, and award winning Creative Writer, as well as co‐owner of Dovetail Community Workshop and owner of the creative writer event company, Plot Duckies. In addition, she mentors startups and entrepreneurs, helps companies with their social media strategy, writes about local tech for Tech.Co, and is an avid photographer. Close	7/8/2019	$149
Starting an Art Business Do you want to start your own small business? Get information about the complete process: defining your product or service, determining your customer base, the basics of a business plan, tax and licensing requirements, marketing and pricing strategies. A discussion about accounting and bookkeeping is also included. Prerequisite: None. Course Number: 55624 \| Cost: $125 Starting an Art Business - SUA‐PD Dates: 7/20/2019 - 7/27/2019 Class Times: Sat 9:00 AM ‐ 11:30 AM (2 Session Total) Instructor: Pat Berrett Location: CE South Building Learn More and Register Pat Berrett Pat Berrett received an MBA from UNM Anderson Schools. Pat has worked in commercial photography since 1980. His primary client base includes those in the arts, crafts, and performing arts. He also works with many high tech and emerging technology clients. Close	7/20/2019	$125
Marketing with Social Media Expand awareness for your business or job search by combining traditional and social media. Market 24/7 with an Internet storefront showcasing who you are and what you do. Learn about a range of tactics that can help you stand out: Facebook, Twitter, and LinkedIn, Google+ Pinterest, plus social bookmarking, blogs, YouTube and many other options that add exposure to your website. Take charge of your Internet reputation. Focus on strategies for distinguishing your company from that of your competition or ways to stand out as a job applicant. Prerequisite: None. Suggested: 55605. Course Number: 55631 \| Cost: $295 Marketing with Social Media - SUB‐PD Dates: 8/15/2019 - 8/27/2019 Class Times: Tue, Thu 6:00 PM ‐ 9:00 PM (4 Session Total) Instructor: Audrey Troche Location: CE South Building Learn More and Register Audrey Troche Audrey Troche Close	8/15/2019	$295
Marketing with Social Media I - Online Expand awareness for your business or job search by combining traditional and social media. Market 24/7 with an Internet storefront showcasing who you are and what you do. Learn about a range of tactics that can help you stand out: Facebook, Twitter, and LinkedIn, Google+, Pinterest, plus social bookmarking, blogs, YouTube and many other options that add exposure to your website. Take charge of your Internet reputation. Focus on strategies for distinguishing your company from that of your competition or way to stand out as a job applicant. Prerequisite: None. Suggested: 55605. Course Number: 55634 \| Cost: TBA Marketing with Social Media I - Online Date: TBA Class Times: This class will be scheduled on a future date. Please check with the Digital Arts Program Supervisor for more information. TBA Close	TBA	TBA
Self Promotion for Artists Develop materials to promote yourself, your business and your art, product or service online and offline. From media kits to promotional calendars, your view of self-marketing will move forward exponentially as a result of this content-packed, practical class. Artists, designers and other professionals will plan and execute publicity tactics with confidence as a result. Prerequisite: None. Course Number: 55622 \| Cost: TBA Self Promotion for Artists Date: TBA Class Times: This class will be scheduled on a future date. Please check with the Digital Arts Program Supervisor for more information. TBA Close	TBA	TBA

Certificate Total: $820-1,054 for 32-39 Hours

Download Business and Marketing Certificate Flyer

All Digital Arts programs are designed to prepare students for an internship, entry-level employment or business.

Half-time to full-time students should be able to complete one master certificate in two semesters or fewer.

Tuition Assistance

Tuition Assistance may be available if you are unemployed, a veteran or veteran’s spouse, or a person with a disability. Other options include education loans. For more funding options, and contact information, please visit our Loans and Financial Aid page.

UNM Tuition Remission

UNM Staff, Faculty & Retirees: You may use your Professional Development Tuition Remission for Business and Marketing for Visual Arts classes.

Learn more about UNM Tuition Remission