Business and Marketing for Visual Arts
Prepare for employment, learn how to start your own business or market yourself with our Business and Marketing for Visual Arts certificate. Learn how to create portfolios to impress potential employers, or promote your business. This certificate will help you make sense of digital promotion, and effectively market yourself and your business.
Business, Marketing, Social Media - Upcoming Classes
| Class Name |
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The Photographic Book: Create It Start to FinishBring 20 digital images of your own and learn how to craft them a finished book! You will match your digital images to a book design and develop a theme. Enjoy selecting, editing and sequencing your images for page layout. Bring your own computer and images, then go home with a book or portfolio ready for distribution. Note: Bring your own computer and 20 digital images. UNM Tuition Remission eligible under Professional Development. Section SUA‐PD Course Number: 55611 |
Do You Want a Cutting‐Edge Professional Portfolio?Bring 20 images of your work on a flash drive and create a portfolio that gets you the job interview or the gallery exhibition of your dreams. Capture your audience with design and content that evokes action! You will finish this course with a portfolio that's had a critique and is ready for online presentation on multiple platforms. Note: UNM Tuition Remission eligible under Professional Development. Section SUA‐PD Course Number: 55623 |
Starting an Art BusinessDo you want to start your own small business? Get information about the complete process: defining your product or service, determining your customer base, the basics of a business plan, tax and licensing requirements, marketing and pricing strategies. A discussion about accounting and bookkeeping is also included. Prerequisite: None. Note: UNM Tuition Remission eligible under Professional Development. Section SUA‐PD Course Number: 55624 Pat Berrett
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Marketing: An Army of OneDescription: Learn how not only to survive, but how to thrive as a one‐person marketing department. The course's focus is fourfold: 1) Copywriting – learn basic tips for writing marketing copy with "hot words " and ten copywriting mistakes to avoid; 2) Graphic Design – get tips on the anatomy of a great ad for Adobe InDesign beginners; 3) Graphic Design for Digital Media – learn the differences between designing for print and designing for digital ads; and 4) InfoGraphics – see an overview of how to translate your data into images to boost the effectiveness of your presentation with Adobe Illustrator. Who might be interested? Small business owners, new marketing professionals and recent marketing graduates. Prerequisites: 56211 and 56121 or equivalent experience Note: UNM Tuition Remission eligible under Professional Development. Section SUA‐PD Course Number: 55648 Audrey Troche
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Legal Issues in Visual ArtsWhen working with digital imagery, it's important to have an understanding of the legal principles and issues that affect your work. Gain the tools to recognize legal problems and address them appropriately. Topics include contracts for professional services, copyright, model releases, licensing, trademarks, rights of publicity and privacy, First Amendment issues, business formation, determining when to hire a lawyer and more. Prerequisite: None. Note: UNM Tuition Remission eligible under Professional Development. Section FAA‐PD Course Number: 55625 |
Social Media: Facebook, Twitter and LinkedInSocial media supports the human need for social interaction with other people using the Internet to broadcast media, dialogue and content. Learn the basics of using Facebook and get an overview of how Twitter and LinkedIn compare. Topics include finding the right site, choosing how to use a site, creating a profile, searching for contacts, establishing relationships, and learning online behavior. Note: To learn about using social media for business and marketing, see 55631. Prerequisite: 51101 or 54101 or basic computer experience. Note: UNM Tuition Remission eligible under Professional Development. Section FAA‐PD Course Number: 55605 |
Search Engine OptimizationApply the techniques used in web marketing to get your site listed on the first page of search engine results. Learn how to determine which keywords and phrases will bring the most traffic to your site, and learn how to incorporate them in search‐engine‐friendly ways. In addition, learn how to use pay‐per‐click marketing for quick results. Prerequisite: 51101 or 54101 or basic computer experience, and Internet experience. Note: UNM Tuition Remission eligible under Professional Development. Section FAA‐PD Course Number: 55620 Zac Van Note
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Marketing with Social Media IExpand awareness for your business or job search by combining traditional and social media. Market 24/7 with an Internet storefront showcasing who you are and what you do. Learn about a range of tactics that can help you stand out: Facebook, Twitter, and LinkedIn, Google+ Pinterest, plus social bookmarking, blogs, YouTube and many other options that add exposure to your website. Take charge of your Internet reputation. Focus on strategies for distinguishing your company from that of your competition or ways to stand out as a job applicant. Prerequisite: None. Suggested: 55605. Note: UNM Tuition Remission eligible under Professional Development. Section FAA‐PD Course Number: 55631 Audrey Troche
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Marketing with Social Media IIGo beyond tweets, likes and plus 1's as you focus on your customer and their needs. Refine your social media purpose and discover creative ways to use Twitter, Pinterest, Google+ and YouTube for business with content, timing, special tips and tools. Learn to take your business beyond superficial pages and posts that will continue to provide ROI as you review integrated social media campaigns, audit your own social media, develop a synchronized editorial calendar and a social media checklist. Prerequisite: 55631. Note: UNM Tuition Remission eligible under Professional Development. Section FAA‐PD Course Number: 55632 Audrey Troche
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Marketing: An Army of OneDescription: Learn how not only to survive, but how to thrive as a one‐person marketing department. The course's focus is fourfold: 1) Copywriting – learn basic tips for writing marketing copy with "hot words " and ten copywriting mistakes to avoid; 2) Graphic Design – get tips on the anatomy of a great ad for Adobe InDesign beginners; 3) Graphic Design for Digital Media – learn the differences between designing for print and designing for digital ads; and 4) InfoGraphics – see an overview of how to translate your data into images to boost the effectiveness of your presentation with Adobe Illustrator. Who might be interested? Small business owners, new marketing professionals and recent marketing graduates. Prerequisites: 56211 and 56121 or equivalent experience Note: UNM Tuition Remission eligible under Professional Development. Section FAA‐PD Course Number: 55648 Audrey Troche
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Pat Berrett received an MBA from UNM Anderson Schools. Pat has worked in commercial photography since 1980. His primary client base includes those in the arts, crafts, and performing arts. He also works with many high tech and emerging technology clients.
Audrey Troche
Zac Van Note received his BFA in Graphic Design from New Mexico State University. Zac has over 25 years of experience in graphic design, web development, marketing and communications. He has worked on a wide range of projects, including websites, mobile apps, user experience research, catalogs, magazines and tradeshow booths. He is currently a manager of User Experience (UX) Research and Design for a large government contractor.Business and Marketing for Visual Arts Certificate
Prerequisite Computer Classes (Choose 1 as Needed)
| Class Name | ||
|---|---|---|
Mac OS X: BeginningGet hands‐on training with the Mac's latest user‐friendly operating system. Learn the basics of file management, navigating the Finder, setting up the Dock, customizing preferences, creating and saving files and backing up your computer. Become familiar with the concepts of peripherals, utility applications and cloud computing with iCloud. Note: http://ce.unm.edu/assets/pdf/digital‐arts/digital‐arts‐course‐skills‐assessment.pdf?utm_source=lumens&utm_medium=course‐description&utm_campaign=da‐skills‐assessment. Prerequisite: 54010 or equivalent experience. Note: UNM Tuition Remission eligible under Professional Development. Course Number: 54101 | Tuition: $249 Mac OS X: Beginning - SUB‐PD Dates: 8/9/2018 - 8/16/2018 Bryan O'Neill
| 8/9/2018 | $249 |
Windows: BeginningLearn the basic functions of the latest Windows operating system and how to customize its setup. Work with files and folders, shortcuts and properties. Resize windows, use the taskbar, start menu and recycle bin, and get an introduction to shortcuts. In addition, explore popular software and get started with launching programs. Note: See Course Skills Assessment. Prerequisite: 51010 or basic computer experience. Note: This class uses Windows 10. UNM Tuition Remission eligible under Professional Development. Course Number: 51101 | Tuition: $249 Windows: Beginning - SUB‐PD Dates: 8/13/2018 - 8/20/2018 Bryan O'Neill
| 8/13/2018 | $249 |
Mac OS X: BeginningGet hands‐on training with the Mac's latest user‐friendly operating system. Learn the basics of file management, navigating the Finder, setting up the Dock, customizing preferences, creating and saving files and backing up your computer. Become familiar with the concepts of peripherals, utility applications and cloud computing with iCloud. Note: http://ce.unm.edu/assets/pdf/digital‐arts/digital‐arts‐course‐skills‐assessment.pdf?utm_source=lumens&utm_medium=course‐description&utm_campaign=da‐skills‐assessment. Prerequisite: 54010 or equivalent experience. Note: UNM Tuition Remission eligible under Professional Development. Course Number: 54101 | Tuition: $249 Mac OS X: Beginning - FAA‐PD Dates: 9/20/2018 - 9/27/2018 Bryan O'Neill
| 9/20/2018 | $249 |
Windows: BeginningLearn the basic functions of the latest Windows operating system and how to customize its setup. Work with files and folders, shortcuts and properties. Resize windows, use the taskbar, start menu and recycle bin, and get an introduction to shortcuts. In addition, explore popular software and get started with launching programs. Note: See Course Skills Assessment. Prerequisite: 51010 or basic computer experience. Note: This class uses Windows 10. UNM Tuition Remission eligible under Professional Development. Course Number: 51101 | Tuition: $249 Windows: Beginning - FAA‐PD Dates: 9/21/2018 - 9/28/2018 Kyle Dozier
Windows: Beginning - FAB‐PD Dates: 10/22/2018 - 10/29/2018 | 9/21/2018 | $249 |
Mac OS X: BeginningGet hands‐on training with the Mac's latest user‐friendly operating system. Learn the basics of file management, navigating the Finder, setting up the Dock, customizing preferences, creating and saving files and backing up your computer. Become familiar with the concepts of peripherals, utility applications and cloud computing with iCloud. Note: http://ce.unm.edu/assets/pdf/digital‐arts/digital‐arts‐course‐skills‐assessment.pdf?utm_source=lumens&utm_medium=course‐description&utm_campaign=da‐skills‐assessment. Prerequisite: 54010 or equivalent experience. Note: UNM Tuition Remission eligible under Professional Development. Course Number: 54101 | Tuition: $249 Mac OS X: Beginning - FAB‐PD Dates: 10/22/2018 - 10/26/2018 Kyle Dozier
| 10/22/2018 | $249 |
Bryan O'Neill
Kyle DozierOr basic computer experience
Required Classes (6)
| Class Name | ||
|---|---|---|
Legal Issues in Visual ArtsWhen working with digital imagery, it's important to have an understanding of the legal principles and issues that affect your work. Gain the tools to recognize legal problems and address them appropriately. Topics include contracts for professional services, copyright, model releases, licensing, trademarks, rights of publicity and privacy, First Amendment issues, business formation, determining when to hire a lawyer and more. Prerequisite: None. Note: UNM Tuition Remission eligible under Professional Development. Course Number: 55625 | Tuition: $195 Legal Issues in Visual Arts - FAA‐PD Date: 9/8/2018 Kate Fitz Gibbon
| 9/8/2018 | $195 |
Kate Fitz Gibbon is a Santa Fe attorney, advising art collectors, foundations, galleries and museums. She is a founding member of New Mexico Lawyers for the Arts and serves on the boards of the Committee for Cultural Policy and the ABA Art and Cultural Heritage Law Committee. She served on the Cultural Property Advisory Committee to the President under Presidents Bill Clinton and George W. Bush.Choose 5:
| Class Name | ||
|---|---|---|
Starting an Art BusinessDo you want to start your own small business? Get information about the complete process: defining your product or service, determining your customer base, the basics of a business plan, tax and licensing requirements, marketing and pricing strategies. A discussion about accounting and bookkeeping is also included. Prerequisite: None. Note: UNM Tuition Remission eligible under Professional Development. Course Number: 55624 | Tuition: $125 Starting an Art Business - SUA‐PD Dates: 8/6/2018 - 8/13/2018 Pat Berrett
| 8/6/2018 | $125 |
Web Design: Create an Online GalleryCreating an online gallery is easy and affordable by using a web template from a company like GoDaddy or Wix. Learn how to build your own high quality website using a web template from an available web service. Sign up with a web service, establish an account, determine a domain name, add text and images to your site and set up email and payment links. Prerequisite: Basic computer and Internet experience. Note: UNM Tuition Remission eligible under Professional Development. Course Number: 58013 | Tuition: $149 Web Design: Create an Online Gallery - FAA‐PD Dates: 9/25/2018 - 10/1/2018 Richard Pham
| 9/25/2018 | $149 |
Search Engine OptimizationApply the techniques used in web marketing to get your site listed on the first page of search engine results. Learn how to determine which keywords and phrases will bring the most traffic to your site, and learn how to incorporate them in search‐engine‐friendly ways. In addition, learn how to use pay‐per‐click marketing for quick results. Prerequisite: 51101 or 54101 or basic computer experience, and Internet experience. Note: UNM Tuition Remission eligible under Professional Development. Course Number: 55620 | Tuition: $125 Search Engine Optimization - FAA‐PD Dates: 10/2/2018 - 10/4/2018 Zac Van Note
| 10/2/2018 | $125 |
Marketing with Social Media IExpand awareness for your business or job search by combining traditional and social media. Market 24/7 with an Internet storefront showcasing who you are and what you do. Learn about a range of tactics that can help you stand out: Facebook, Twitter, and LinkedIn, Google+ Pinterest, plus social bookmarking, blogs, YouTube and many other options that add exposure to your website. Take charge of your Internet reputation. Focus on strategies for distinguishing your company from that of your competition or ways to stand out as a job applicant. Prerequisite: None. Suggested: 55605. Note: UNM Tuition Remission eligible under Professional Development. Course Number: 55631 | Tuition: $195 Marketing with Social Media I - FAA‐PD Dates: 10/16/2018 - 10/23/2018 Audrey Troche
| 10/16/2018 | $195 |
Marketing with Social Media IIGo beyond tweets, likes and plus 1's as you focus on your customer and their needs. Refine your social media purpose and discover creative ways to use Twitter, Pinterest, Google+ and YouTube for business with content, timing, special tips and tools. Learn to take your business beyond superficial pages and posts that will continue to provide ROI as you review integrated social media campaigns, audit your own social media, develop a synchronized editorial calendar and a social media checklist. Prerequisite: 55631. Note: UNM Tuition Remission eligible under Professional Development. Course Number: 55632 | Tuition: $195 Marketing with Social Media II - FAA‐PD Dates: 10/25/2018 - 11/1/2018 Audrey Troche
| 10/25/2018 | $195 |
Marketing with Social Media I - OnlineExpand awareness for your business or job search by combining traditional and social media. Market 24/7 with an Internet storefront showcasing who you are and what you do. Learn about a range of tactics that can help you stand out: Facebook, Twitter, and LinkedIn, Google+, Pinterest, plus social bookmarking, blogs, YouTube and many other options that add exposure to your website. Take charge of your Internet reputation. Focus on strategies for distinguishing your company from that of your competition or way to stand out as a job applicant. Prerequisite: None. Suggested: 55605. Note: This class is online. Login information will be emailed to you a day or two before the class starts. UNM Tuition Remission eligible under Professional Development. Course Number: 55634 | Tuition: TBA Marketing with Social Media I - Online Date: TBA This class will be scheduled on a future date. Please check with the Digital Arts Program Supervisor for more information. TBA
| TBA | TBA |
Self Promotion for ArtistsDevelop materials to promote yourself, your business and your art, product or service online and offline. From media kits to promotional calendars, your view of self-marketing will move forward exponentially as a result of this content-packed, practical class. Artists, designers and other professionals will plan and execute publicity tactics with confidence as a result. Prerequisite: None. Note: UNM Tuition Remission eligible under Professional Development. Course Number: 55622 | Tuition: TBA Self Promotion for Artists Date: TBA This class will be scheduled on a future date. Please check with the Digital Arts Program Supervisor for more information. TBA
| TBA | TBA |
Web Analytics with GoogleGoogle Analytics is the most popular tool available for measuring traffic on your website. Learn about web analytics and how to use Google Analytics to get a quantitative understanding of how well your website is meeting your business needs. Evaluate the effectiveness of your search engine optimization and social media strategies; spot ''pain points'' that keep a visitor from converting to a customer; and develop a continuous quality improvement process for your site. We'll look at the reports Google Analytics generates, how to interpret them, how to set and review Performance Benchmarks, and how to use visitor data to drive improvements to your website. Prerequisite: 51101 or 54101/11 or equivalent experience, and Internet experience. Note: UNM Tuition Remission eligible under Professional Development. Course Number: 55615 | Tuition: TBA Web Analytics with Google Date: TBA This class will be scheduled on a future date. Please check with the Digital Arts Program Supervisor for more information. TBA
| TBA | TBA |
Youth Program Instructor
Certificate Total: $820-1,054 for 32-39 Hours
Download Business and Marketing Certificate Flyer
All Digital Arts programs are designed to prepare students for an internship, entry-level employment or business.
Half-time to full-time students should be able to complete one master certificate in two semesters or fewer.
Tuition Assistance
Tuition Assistance may be available if you are unemployed, a veteran or veteran’s spouse, or a person with a disability. Other options include education loans. For more funding options, and contact information, please visit our Loans and Financial Aid page.
UNM Tuition Remission
UNM Staff, Faculty & Retirees: You may use your Professional Development Tuition Remission for Business and Marketing for Visual Arts classes.
