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Business and Marketing for Visual Arts

Prepare for employment, learn how to start your own business or market yourself with our Business and Marketing for Visual Arts certificate. Learn how to create portfolios to impress potential employers, or promote your business. This certificate will help you make sense of digital promotion, and effectively market yourself and your business.

Business, Marketing, Social Media - Upcoming Classes

Class Name

Expand awareness for your business or job search by combining traditional and social media. Market 24/7 with an Internet storefront showcasing who you are and what you do. Learn about a range of tactics that can help you stand out: Facebook, Twitter, and LinkedIn, Google+, Pinterest, plus social bookmarking, blogs, YouTube and many other options that add exposure to your website. Take charge of your Internet reputation. Focus on strategies for distinguishing your company from that of your competition or way to stand out as a job applicant. Prerequisite: None. Suggested: 55605.

Note: This class is online. Login information will be emailed to you a day or two before the class starts. UNM Tuition Remission eligible under Professional Development.

Section SUA-PD

55634
$195
7/10/17 - 7/31/17
12:00 AM - 12:00 AM
Mary Ellen Merrigan
N/A

Register Online for this Class

Develop materials to promote yourself, your business and your art, product or service online and offline. From media kits to promotional calendars, your view of self-marketing will move forward exponentially as a result of this content-packed, practical class. Artists, designers and other professionals will plan and execute publicity tactics with confidence as a result. Prerequisite: None.

Note: UNM Tuition Remission eligible under Professional Development.

Section SUA-PD

55622
$125
7/18/17 - 7/25/17
Tue 6:00 PM - 8:30 PM
Mary Ellen Merrigan
CE South Building

Register Online for this Class

Social media supports the human need for social interaction with other people using the Internet to broadcast media, dialogue and content. Learn the basics of using Facebook and get an overview of how Twitter and LinkedIn compare. Topics include finding the right site, choosing how to use a site, creating a profile, searching for contacts, establishing relationships, and learning online behavior. Note: To learn about using social media for business and marketing, see 55631. Prerequisite: 51101 or 54101 or basic computer experience.

Note: UNM Tuition Remission eligible under Professional Development.

Section SUA-PD

55605
$95
7/22/17
Sat 1:00 PM - 4:00 PM
Mary Ellen Merrigan
CE South Building

Register Online for this Class

Description: Learn how not only to survive, but how to thrive as a one-person marketing department. The course's focus is fourfold: 1) Copywriting — learn basic tips for writing marketing copy with "hot words? and ten copywriting mistakes to avoid; 2) Graphic Design — get tips on the anatomy of a great ad for Adobe InDesign beginners; 3) Graphic Design for Digital Media — learn the differences between designing for print and designing for digital ads; and 4) InfoGraphics — see an overview of how to translate your data into images to boost the effectiveness of your presentation with Adobe Illustrator. Who might be interested? Small business owners, new marketing professionals and recent marketing graduates. Prerequisites: 56211 and 56121 or equivalent experience

Note: UNM Tuition Remission eligible under Professional Development.

Section SUB-PD

55648
$149
7/25/17 - 7/27/17
Tue, Wed, Thu 6:00 PM - 8:00 PM
Audrey Troche
CE South Building

Register Online for this Class

Description: Learn how not only to survive, but how to thrive as a one-person marketing department. The course's focus is fourfold: 1) Copywriting — learn basic tips for writing marketing copy with "hot words? and ten copywriting mistakes to avoid; 2) Graphic Design — get tips on the anatomy of a great ad for Adobe InDesign beginners; 3) Graphic Design for Digital Media — learn the differences between designing for print and designing for digital ads; and 4) InfoGraphics — see an overview of how to translate your data into images to boost the effectiveness of your presentation with Adobe Illustrator. Who might be interested? Small business owners, new marketing professionals and recent marketing graduates. Prerequisites: 56211 and 56121 or equivalent experience

Note: UNM Tuition Remission eligible under Professional Development.

Section SUC-PD

55648
$149
8/23/17 - 8/31/17
Wed 6:00 PM - 8:00 PM and Thu 6:00 PM - 8:00 PM
Audrey Troche
CE South Building

Register Online for this Class

When working with digital imagery, it's important to have an understanding of the legal principles and issues that affect your work. Gain the tools to recognize legal problems and address them appropriately. Topics include contracts for professional services, copyright, model releases, licensing, trademarks, rights of publicity and privacy, First Amendment issues, business formation, determining when to hire a lawyer and more. Prerequisite: None.

Note: UNM Tuition Remission eligible under Professional Development.

Section SUA-PD

55625
$195
8/26/17
Sat 9:00 AM - 5:00 PM
Kate Fitz Gibbon
CE South Building

Register Online for this Class

Do you want to start your own small business? Get information about the complete process: defining your product or service, determining your customer base, the basics of a business plan, tax and licensing requirements, marketing and pricing strategies. A discussion about accounting and bookkeeping is also included. Prerequisite: None.

Note: UNM Tuition Remission eligible under Professional Development.

Section SUA-PD

55624
$125
8/28/17 - 9/4/17
Mon 6:00 PM - 8:30 PM
Pat Berrett
CE South Building

Register Online for this Class

Filmmaking is not just Directing and Camerawork. Producing - how to set up and run a production - is the basis that makes the creative process of filmmaking happen. Scheduling, Budgeting, Logistics, Rights clearances, HR and exceptional management skills need to come together to make your film project a reality. This course is an introduction to producing a movie project. After an overview we will highlight individual case studies of successful productions. You look behind the scenes of how the filmmakers made these projects happen. Students also work on real world schedules, budgets and have first hand experience of what it takes to produce a movie. The skills you acquire can be directly applied to your next film or video project.

Note:

Section FAA-PD

55630
$259
9/6/17 - 9/27/17
Wed 6:00 PM - 9:00 PM
Reinhard Lorenz
CE South Building

Register Online for this Class

Instagram, Periscope, Blab, SnapChat and Tumbler are more than the next frontier in social media marketing. These fast-growing channels connect your business with an audience that demands highly personal and engaging interactions. Learn the principles of success for these popular channels and understand how they can help you get better results from your marketing efforts. Get an overview of the apps, tools and systems and find out the best approach to integrating them into your marketing plan. Prerequisite: None. Suggested: 55605.

Note: UNM Tuition Remission eligible under Professional Development.

Section FAA-PD

55633
$125
9/11/17 - 9/18/17
Mon 6:00 PM - 8:30 PM
Mary Ellen Merrigan
CE South Building

Register Online for this Class

Google Analytics is the most popular tool available for measuring traffic on your website. Learn about web analytics and how to use Google Analytics to get a quantitative understanding of how well your website is meeting your business needs. Evaluate the effectiveness of your search engine optimization and social media strategies; spot ''pain points'' that keep a visitor from converting to a customer; and develop a continuous quality improvement process for your site. We'll look at the reports Google Analytics generates, how to interpret them, how to set and review Performance Benchmarks, and how to use visitor data to drive improvements to your website. Prerequisite: 51101 or 54101/11 or equivalent experience, and Internet experience.

Note: UNM Tuition Remission eligible under Professional Development.

Section FAA-PD

55615
$125
9/26/17 - 9/28/17
Tue, Thu 6:00 PM - 8:30 PM
To be Announced
CE South Building

Register Online for this Class

Expand awareness for your business or job search by combining traditional and social media. Market 24/7 with an Internet storefront showcasing who you are and what you do. Learn about a range of tactics that can help you stand out: Facebook, Twitter, and LinkedIn, Google+ Pinterest, plus social bookmarking, blogs, YouTube and many other options that add exposure to your website. Take charge of your Internet reputation. Focus on strategies for distinguishing your company from that of your competition or ways to stand out as a job applicant. Prerequisite: None. Suggested: 55605.

Note: UNM Tuition Remission eligible under Professional Development.

Section FAB-PD

55631
$195
10/7/17 - 10/21/17
Sat 6:00 PM - 8:30 PM and Sat 6:00 PM - 8:00 PM
Audrey Troche
CE South Building

Register Online for this Class

Google Analytics is the most popular tool available for measuring traffic on your website. Learn about web analytics and how to use Google Analytics to get a quantitative understanding of how well your website is meeting your business needs. Evaluate the effectiveness of your search engine optimization and social media strategies; spot ''pain points'' that keep a visitor from converting to a customer; and develop a continuous quality improvement process for your site. We'll look at the reports Google Analytics generates, how to interpret them, how to set and review Performance Benchmarks, and how to use visitor data to drive improvements to your website. Prerequisite: 51101 or 54101/11 or equivalent experience, and Internet experience.

Note: UNM Tuition Remission eligible under Professional Development.

Section FAA-PD

55615
$125
10/9/17 - 10/11/17
Mon, Wed 6:00 PM - 8:30 PM
Sonja Dewing
CE South Building

Register Online for this Class

Enhance your company's image with copy that attracts attention and wins new customers. Learn the basics of copywriting techniques for print advertisements, direct mail, broadcast, sales literature, public relations and electronic media. Emphasis is placed on developing a creative strategy, market position and segmentation, writing for the buying cycle, messaging and persuasive writing. In addition, we analyze landmark creative campaigns from some of the world's most successful companies. Suggested text: The Copywriter's Handbook by Robert W. Bly. Prerequisite: None.

Note: UNM Tuition Remission eligible under Professional Development.

Section FAA-PD

55604
$195
10/12/17 - 10/19/17
Tue, Thu 6:00 PM - 8:30 PM and Thu 6:00 PM - 8:00 PM
Sonja Dewing
CE South Building

Register Online for this Class

Social media supports the human need for social interaction with other people using the Internet to broadcast media, dialogue and content. Learn the basics of using Facebook and get an overview of how Twitter and LinkedIn compare. Topics include finding the right site, choosing how to use a site, creating a profile, searching for contacts, establishing relationships, and learning online behavior. Note: To learn about using social media for business and marketing, see 55631. Prerequisite: 51101 or 54101 or basic computer experience.

Note: UNM Tuition Remission eligible under Professional Development.

Section FAA-PD

55605
$95
10/18/17
Wed 6:00 PM - 9:00 PM
Audrey Troche
CE South Building

Register Online for this Class

Do you want to start your own small business? Get information about the complete process: defining your product or service, determining your customer base, the basics of a business plan, tax and licensing requirements, marketing and pricing strategies. A discussion about accounting and bookkeeping is also included. Prerequisite: None.

Note: UNM Tuition Remission eligible under Professional Development.

Section FAA-PD

55624
$125
10/23/17 - 10/25/17
Mon, Wed 6:00 PM - 8:30 PM
Pat Berrett
CE South Building

Register Online for this Class

Enhance your company's image with copy that attracts attention and wins new customers. Learn the basics of copywriting techniques for print advertisements, direct mail, broadcast, sales literature, public relations and electronic media. Emphasis is placed on developing a creative strategy, market position and segmentation, writing for the buying cycle, messaging and persuasive writing. In addition, we analyze landmark creative campaigns from some of the world's most successful companies. Suggested text: The Copywriter's Handbook by Robert W. Bly. Prerequisite: None.

Note: UNM Tuition Remission eligible under Professional Development.

Section FAB-PD

55604
$195
10/24/17 - 10/31/17
Tue, Thu 6:00 PM - 8:30 PM and Tue 6:00 PM - 8:00 PM
Sonja Dewing
CE South Building

Register Online for this Class

Description: Learn how not only to survive, but how to thrive as a one-person marketing department. The course's focus is fourfold: 1) Copywriting — learn basic tips for writing marketing copy with "hot words? and ten copywriting mistakes to avoid; 2) Graphic Design — get tips on the anatomy of a great ad for Adobe InDesign beginners; 3) Graphic Design for Digital Media — learn the differences between designing for print and designing for digital ads; and 4) InfoGraphics — see an overview of how to translate your data into images to boost the effectiveness of your presentation with Adobe Illustrator. Who might be interested? Small business owners, new marketing professionals and recent marketing graduates. Prerequisites: 56211 and 56121 or equivalent experience

Note: UNM Tuition Remission eligible under Professional Development.

Section FAA-PD

55648
$149
10/28/17
Sat 9:00 AM - 3:00 PM
Audrey Troche
CE South Building

Register Online for this Class

Apply the techniques used in web marketing to get your site listed on the first page of search engine results. Learn how to determine which keywords and phrases will bring the most traffic to your site, and learn how to incorporate them in search-engine-friendly ways. In addition, learn how to use pay-per-click marketing for quick results. Prerequisite: 51101 or 54101 or basic computer experience, and Internet experience.

Note: This class is offered only in the fall. UNM Tuition Remission eligible under Professional Development. .

Section FAA-PD

55620
$125
11/2/17 - 11/7/17
Tue, Thu 6:00 PM - 8:30 PM
Zac Van Note
CE South Building

Register Online for this Class

Synthesize the material learned in the Digital Arts Program with the individual attention needed to fill in any gaps. This course is designed for the advanced Digital Arts student who has the skills necessary to plan and produce a portfolio project. A project is chosen at the first meeting, so bring your ideas. Students create at least one portfolio piece to be displayed or published. Notes: Cost of materials varies; materials will be discussed the first day of class. This class offers service learning. Prerequisite: Any Level I Digital Arts certificate or equivalent experience.

Note: Class dates are Sep 8, Oct 6, Nov 3, Dec 1. UNM Tuition Remission eligible under Professional Development.

Section FAA-PD

55701
$295
11/2/17 - 12/14/17
Thu 5:30 PM - 8:30 PM and Thu 5:30 PM - 8:30 PM and Thu 5:30 PM - 8:30 PM and Thu 5:30 PM - 8:30 PM
Caroline Orcutt
CE South Building

Register Online for this Class

Go beyond tweets, likes and plus 1's as you focus on your customer and their needs. Refine your social media purpose and discover creative ways to use Twitter, Pinterest, Google+ and YouTube for business with content, timing, special tips and tools. Learn to take your business beyond superficial pages and posts that will continue to provide ROI as you review integrated social media campaigns, audit your own social media, develop a synchronized editorial calendar and a social media checklist. Prerequisite: 55631.

Note: UNM Tuition Remission eligible under Professional Development.

Section FAA-PD

55632
$195
11/4/17 - 11/25/17
Sat 6:00 PM - 8:30 PM and Sat 6:00 PM - 8:00 PM
Audrey Troche
CE South Building

Register Online for this Class

Expand awareness for your business or job search by combining traditional and social media. Market 24/7 with an Internet storefront showcasing who you are and what you do. Learn about a range of tactics that can help you stand out: Facebook, Twitter, and LinkedIn, Google+ Pinterest, plus social bookmarking, blogs, YouTube and many other options that add exposure to your website. Take charge of your Internet reputation. Focus on strategies for distinguishing your company from that of your competition or ways to stand out as a job applicant. Prerequisite: None. Suggested: 55605.

Note: UNM Tuition Remission eligible under Professional Development.

Section FAA-PD

55631
$195
11/6/17 - 11/20/17
Mon 6:00 PM - 8:30 PM and Mon 6:00 PM - 8:00 PM
Mary Ellen Merrigan
CE South Building

Register Online for this Class

Description: Learn how not only to survive, but how to thrive as a one-person marketing department. The course's focus is fourfold: 1) Copywriting — learn basic tips for writing marketing copy with "hot words? and ten copywriting mistakes to avoid; 2) Graphic Design — get tips on the anatomy of a great ad for Adobe InDesign beginners; 3) Graphic Design for Digital Media — learn the differences between designing for print and designing for digital ads; and 4) InfoGraphics — see an overview of how to translate your data into images to boost the effectiveness of your presentation with Adobe Illustrator. Who might be interested? Small business owners, new marketing professionals and recent marketing graduates. Prerequisites: 56211 and 56121 or equivalent experience

Note: UNM Tuition Remission eligible under Professional Development.

Section FAB-PD

55648
$149
11/14/17 - 11/16/17
Tue, Wed, Thu 6:00 PM - 8:00 PM
Audrey Troche
CE South Building

Register Online for this Class

Supplement your training with a two-hour one-on-one class session in any Business, Marketing, Social Media topic with the purchase of a five-hour or longer class in the same or a similar subject. Call (505) 277-6037 to schedule your class. Note: Online registration is not available. Prerequisite: One five-hour or longer class in a Business, Marketing, Social Media topic.

Note: Contact Caroline Orcutt at 505-277-6037 or digitalarts@unm.edu to schedule your Tutorial Elective. UNM Tuition Remission eligible under Professional Development.

Section FAA-PD

55699
$195
11/16/17
Thu 3:00 PM - 5:00 PM
Caroline Orcutt
CE South Building

Register Online for this Class

Instagram, Periscope, Blab, SnapChat and Tumbler are more than the next frontier in social media marketing. These fast-growing channels connect your business with an audience that demands highly personal and engaging interactions. Learn the principles of success for these popular channels and understand how they can help you get better results from your marketing efforts. Get an overview of the apps, tools and systems and find out the best approach to integrating them into your marketing plan. Prerequisite: None. Suggested: 55605.

Note: UNM Tuition Remission eligible under Professional Development.

Section FAB-PD

55633
$125
11/22/17 - 11/29/17
Wed 6:00 PM - 8:30 PM
Audrey Troche
CE South Building

Register Online for this Class

Go beyond tweets, likes and plus 1's as you focus on your customer and their needs. Refine your social media purpose and discover creative ways to use Twitter, Pinterest, Google+ and YouTube for business with content, timing, special tips and tools. Learn to take your business beyond superficial pages and posts that will continue to provide ROI as you review integrated social media campaigns, audit your own social media, develop a synchronized editorial calendar and a social media checklist. Prerequisite: 55631.

Note: UNM Tuition Remission eligible under Professional Development.

Section FAB-PD

55632
$195
11/27/17 - 12/11/17
Mon 6:00 PM - 8:30 PM and Mon 6:00 PM - 8:00 PM
Mary Ellen Merrigan
CE South Building

Register Online for this Class

Social media supports the human need for social interaction with other people using the Internet to broadcast media, dialogue and content. Learn the basics of using Facebook and get an overview of how Twitter and LinkedIn compare. Topics include finding the right site, choosing how to use a site, creating a profile, searching for contacts, establishing relationships, and learning online behavior. Note: To learn about using social media for business and marketing, see 55631. Prerequisite: 51101 or 54101 or basic computer experience.

Note: UNM Tuition Remission eligible under Professional Development.

Section FAB-PD

55605
$95
12/19/17
Tue 1:00 PM - 4:00 PM
Mary Ellen Merrigan
CE South Building

Registration for this section opens 11/27/17

Business and Marketing for Visual Arts Certificate

Prerequisite Computer Classes (Choose 1 as Needed)
Class Name

Get hands-on training with the Mac's latest user-friendly operating system. Learn the basics of file management, navigating the Finder, setting up the Dock, customizing preferences, creating and saving files and backing up your computer. Become familiar with the concepts of peripherals, utility applications and cloud computing with iCloud. Note: http://ce.unm.edu/assets/pdf/digital-arts/digital-arts-course-skills-assessment.pdf?utm_source=lumens and utm_medium=course-description and utm_campaign=da-skills-assessment. Prerequisite: 54010 or equivalent experience.

Note: UNM Tuition Remission eligible under Professional Development.

54101 | $249

Mac OS X: Beginning - FAA-PD

10/23/17 - 10/30/17
Mon, Wed 8:00 AM - 11:00 AM (3 Session Total)
Joshua Martinez
CE South Building

Register Online for this Class
Register by Phone at (505) 277-0077 | M-F 8am-5pm Except UNM Holidays
More Ways to Register

Learn the basic functions of the latest Windows operating system and how to customize its setup. Work with files and folders, shortcuts and properties. Resize windows, use the taskbar, start menu and recycle bin, and get an introduction to shortcuts. In addition, explore popular software and get started with launching programs. Note: See Course Skills Assessment. Prerequisite: 51010 or basic computer experience.

Note: This class uses Windows 10. UNM Tuition Remission eligible under Professional Development.

51101 | $249

Windows: Beginning - FAA-PD

12/4/17 - 12/11/17
Mon, Wed 6:00 PM - 9:00 PM (3 Session Total)
David Maldonado
CE South Building

Register Online for this Class
Register by Phone at (505) 277-0077 | M-F 8am-5pm Except UNM Holidays
More Ways to Register
Or basic computer experience

 

Required Classes (6)
Class Name

When working with digital imagery, it's important to have an understanding of the legal principles and issues that affect your work. Gain the tools to recognize legal problems and address them appropriately. Topics include contracts for professional services, copyright, model releases, licensing, trademarks, rights of publicity and privacy, First Amendment issues, business formation, determining when to hire a lawyer and more. Prerequisite: None.

Note: UNM Tuition Remission eligible under Professional Development.

55625 | $195

Legal Issues in Visual Arts - SUA-PD

8/26/17
Sat 9:00 AM - 5:00 PM (1 Session Total)
Kate Fitz Gibbon
CE South Building

Register Online for this Class
Register by Phone at (505) 277-0077 | M-F 8am-5pm Except UNM Holidays
More Ways to Register
Choose 5:
Class Name

Expand awareness for your business or job search by combining traditional and social media. Market 24/7 with an Internet storefront showcasing who you are and what you do. Learn about a range of tactics that can help you stand out: Facebook, Twitter, and LinkedIn, Google+, Pinterest, plus social bookmarking, blogs, YouTube and many other options that add exposure to your website. Take charge of your Internet reputation. Focus on strategies for distinguishing your company from that of your competition or way to stand out as a job applicant. Prerequisite: None. Suggested: 55605.

Note: This class is online. Login information will be emailed to you a day or two before the class starts. UNM Tuition Remission eligible under Professional Development.

55634 | $195

Marketing with Social Media I - Online - SUA-PD

7/10/17 - 7/31/17
12:00 AM - 12:00 AM (2 Session Total)
Mary Ellen Merrigan
N/A

Register Online for this Class
Register by Phone at (505) 277-0077 | M-F 8am-5pm Except UNM Holidays
More Ways to Register

Develop materials to promote yourself, your business and your art, product or service online and offline. From media kits to promotional calendars, your view of self-marketing will move forward exponentially as a result of this content-packed, practical class. Artists, designers and other professionals will plan and execute publicity tactics with confidence as a result. Prerequisite: None.

Note: UNM Tuition Remission eligible under Professional Development.

55622 | $125

Self Promotion for Artists - SUA-PD

7/18/17 - 7/25/17
Tue 6:00 PM - 8:30 PM (2 Session Total)
Mary Ellen Merrigan
CE South Building

Register Online for this Class
Register by Phone at (505) 277-0077 | M-F 8am-5pm Except UNM Holidays
More Ways to Register

Do you want to start your own small business? Get information about the complete process: defining your product or service, determining your customer base, the basics of a business plan, tax and licensing requirements, marketing and pricing strategies. A discussion about accounting and bookkeeping is also included. Prerequisite: None.

Note: UNM Tuition Remission eligible under Professional Development.

55624 | $125

Starting an Art Business - SUA-PD

8/28/17 - 9/4/17
Mon 6:00 PM - 8:30 PM (2 Session Total)
Pat Berrett
CE South Building

Register Online for this Class
Register by Phone at (505) 277-0077 | M-F 8am-5pm Except UNM Holidays
More Ways to Register

Google Analytics is the most popular tool available for measuring traffic on your website. Learn about web analytics and how to use Google Analytics to get a quantitative understanding of how well your website is meeting your business needs. Evaluate the effectiveness of your search engine optimization and social media strategies; spot ''pain points'' that keep a visitor from converting to a customer; and develop a continuous quality improvement process for your site. We'll look at the reports Google Analytics generates, how to interpret them, how to set and review Performance Benchmarks, and how to use visitor data to drive improvements to your website. Prerequisite: 51101 or 54101/11 or equivalent experience, and Internet experience.

Note: UNM Tuition Remission eligible under Professional Development.

55615 | $125

Web Analytics with Google - FAA-PD

9/26/17 - 9/28/17
Tue, Thu 6:00 PM - 8:30 PM (2 Session Total)
To be Announced
CE South Building

Register Online for this Class
Register by Phone at (505) 277-0077 | M-F 8am-5pm Except UNM Holidays
More Ways to Register

Expand awareness for your business or job search by combining traditional and social media. Market 24/7 with an Internet storefront showcasing who you are and what you do. Learn about a range of tactics that can help you stand out: Facebook, Twitter, and LinkedIn, Google+ Pinterest, plus social bookmarking, blogs, YouTube and many other options that add exposure to your website. Take charge of your Internet reputation. Focus on strategies for distinguishing your company from that of your competition or ways to stand out as a job applicant. Prerequisite: None. Suggested: 55605.

Note: UNM Tuition Remission eligible under Professional Development.

55631 | $195

Marketing with Social Media I - FAB-PD

10/7/17 - 10/21/17
Sat 6:00 PM - 8:30 PM and Sat 6:00 PM - 8:00 PM (3 Session Total)
Audrey Troche
CE South Building

Register Online for this Class
Register by Phone at (505) 277-0077 | M-F 8am-5pm Except UNM Holidays
More Ways to Register

Creating an online gallery is easy and affordable by using a web template from a company like GoDaddy or Wix. Learn how to build your own high quality website using a web template from an available web service. Sign up with a web service, establish an account, determine a domain name, add text and images to your site and set up email and payment links. Prerequisite: Basic computer and Internet experience.

Note: UNM Tuition Remission eligible under Professional Development.

58013 | $149

Web Design: Create an Online Gallery - FAA-PD

10/12/17 - 10/17/17
Tue, Thu 2:00 PM - 5:00 PM (2 Session Total)
Denise Weaver Ross
CE South Building

Register Online for this Class
Register by Phone at (505) 277-0077 | M-F 8am-5pm Except UNM Holidays
More Ways to Register

Do you want to start your own small business? Get information about the complete process: defining your product or service, determining your customer base, the basics of a business plan, tax and licensing requirements, marketing and pricing strategies. A discussion about accounting and bookkeeping is also included. Prerequisite: None.

Note: UNM Tuition Remission eligible under Professional Development.

55624 | $125

Starting an Art Business - FAA-PD

10/23/17 - 10/25/17
Mon, Wed 6:00 PM - 8:30 PM (2 Session Total)
Pat Berrett
CE South Building

Register Online for this Class
Register by Phone at (505) 277-0077 | M-F 8am-5pm Except UNM Holidays
More Ways to Register

Apply the techniques used in web marketing to get your site listed on the first page of search engine results. Learn how to determine which keywords and phrases will bring the most traffic to your site, and learn how to incorporate them in search-engine-friendly ways. In addition, learn how to use pay-per-click marketing for quick results. Prerequisite: 51101 or 54101 or basic computer experience, and Internet experience.

Note: This class is offered only in the fall. UNM Tuition Remission eligible under Professional Development. .

55620 | $125

Search Engine Optimization - FAA-PD

11/2/17 - 11/7/17
Tue, Thu 6:00 PM - 8:30 PM (2 Session Total)
Zac Van Note
CE South Building

Register Online for this Class
Register by Phone at (505) 277-0077 | M-F 8am-5pm Except UNM Holidays
More Ways to Register

Go beyond tweets, likes and plus 1's as you focus on your customer and their needs. Refine your social media purpose and discover creative ways to use Twitter, Pinterest, Google+ and YouTube for business with content, timing, special tips and tools. Learn to take your business beyond superficial pages and posts that will continue to provide ROI as you review integrated social media campaigns, audit your own social media, develop a synchronized editorial calendar and a social media checklist. Prerequisite: 55631.

Note: UNM Tuition Remission eligible under Professional Development.

55632 | $195

Marketing with Social Media II - FAA-PD

11/4/17 - 11/25/17
Sat 6:00 PM - 8:30 PM and Sat 6:00 PM - 8:00 PM (3 Session Total)
Audrey Troche
CE South Building

Register Online for this Class
Register by Phone at (505) 277-0077 | M-F 8am-5pm Except UNM Holidays
More Ways to Register

Expand awareness for your business or job search by combining traditional and social media. Market 24/7 with an Internet storefront showcasing who you are and what you do. Learn about a range of tactics that can help you stand out: Facebook, Twitter, and LinkedIn, Google+ Pinterest, plus social bookmarking, blogs, YouTube and many other options that add exposure to your website. Take charge of your Internet reputation. Focus on strategies for distinguishing your company from that of your competition or ways to stand out as a job applicant. Prerequisite: None. Suggested: 55605.

Note: UNM Tuition Remission eligible under Professional Development.

55631 | $195

Marketing with Social Media I - FAA-PD

11/6/17 - 11/20/17
Mon 6:00 PM - 8:30 PM and Mon 6:00 PM - 8:00 PM (3 Session Total)
Mary Ellen Merrigan
CE South Building

Register Online for this Class
Register by Phone at (505) 277-0077 | M-F 8am-5pm Except UNM Holidays
More Ways to Register

Go beyond tweets, likes and plus 1's as you focus on your customer and their needs. Refine your social media purpose and discover creative ways to use Twitter, Pinterest, Google+ and YouTube for business with content, timing, special tips and tools. Learn to take your business beyond superficial pages and posts that will continue to provide ROI as you review integrated social media campaigns, audit your own social media, develop a synchronized editorial calendar and a social media checklist. Prerequisite: 55631.

Note: UNM Tuition Remission eligible under Professional Development.

55632 | $195

Marketing with Social Media II - FAB-PD

11/27/17 - 12/11/17
Mon 6:00 PM - 8:30 PM and Mon 6:00 PM - 8:00 PM (3 Session Total)
Mary Ellen Merrigan
CE South Building

Register Online for this Class
Register by Phone at (505) 277-0077 | M-F 8am-5pm Except UNM Holidays
More Ways to Register

Certificate Total: $820-1,054 for 32-39 Hours

Download Business and Marketing Certificate Flyer


All Digital Arts programs are designed to prepare students for an internship, entry-level employment or business.

Half-time to full-time students should be able to complete one master certificate in two semesters or fewer.


Digital Arts Package

Purchase SIX (6) courses within Digital Arts (course numbers between 54000 and 59999) at the same time and receive 15% off your purchase price. Inquire at time of registration. Some restrictions may apply.


Tuition Assistance

Tuition Assistance may be available if you are unemployed, a veteran or veteran’s spouse, or a person with a disability. Other options include education loans. For more funding options, and contact information, please visit our Loans and Financial Aid page.


UNM Tuition Remission

UNM Staff, Faculty & Retirees: You may use your Professional Development Tuition Remission for Business and Marketing for Visual Arts classes.

Learn more about UNM Tuition Remission