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Social Media

Expand your world by exchanging information and ideas in virtual communities and networks. Learn about social media, how to use it and what its impact is on marketing, public relations and communications. Combine this certificate with experience in graphic design or web design to enhance employability.


Business, Marketing, Social Media - Upcoming Classes

Class Name

Expand awareness for your business or job search by combining traditional and social media. Market 24/7 with an Internet storefront showcasing who you are and what you do. Learn about a range of tactics that can help you stand out: Facebook, Twitter, and LinkedIn, Google+ Pinterest, plus social bookmarking, blogs, YouTube and many other options that add exposure to your website. Take charge of your Internet reputation. Focus on strategies for distinguishing your company from that of your competition or ways to stand out as a job applicant. Prerequisite: None. Suggested: 55605.

Note: UNM Tuition Remission eligible under Professional Development.

Section SPA‐PD

55631
$295
1/22/2019 - 1/31/2019
Tue, Thu 6:00 PM ‐ 9:00 PM
Audrey Troche
CE South Building

Register Online for this Class

Synthesize the material learned in the Digital Arts Program with the individual attention needed to fill in any gaps. This course is designed for the advanced Digital Arts student who has the skills necessary to plan and produce a portfolio project. A project is chosen at the first meeting, so bring your ideas. Students create at least one portfolio piece to be displayed or published. Notes: Cost of materials varies; materials will be discussed the first day of class. This class offers service learning. Prerequisite: Any Level I Digital Arts certificate or equivalent experience.

Note: UNM Tuition Remission eligible under Professional Development.

Section SPA‐PD

55701
$295
1/24/2019 - 2/14/2019
Thu 5:30 PM ‐ 8:30 PM
To be Announced
CE South Building

Register Online for this Class

Do you want to start your own small business? Get information about the complete process: defining your product or service, determining your customer base, the basics of a business plan, tax and licensing requirements, marketing and pricing strategies. A discussion about accounting and bookkeeping is also included. Prerequisite: None.

Note: UNM Tuition Remission eligible under Professional Development.

Section SPA‐PD

55624
$125
3/18/2019 - 3/25/2019
Mon 6:00 PM ‐ 8:30 PM
Pat Berrett
CE South Building

Register Online for this Class

Description: Learn how not only to survive, but how to thrive as a one‐person marketing department. The course's focus is fourfold: 1) Copywriting – learn basic tips for writing marketing copy with "hot words " and ten copywriting mistakes to avoid; 2) Graphic Design – get tips on the anatomy of a great ad for Adobe InDesign beginners; 3) Graphic Design for Digital Media – learn the differences between designing for print and designing for digital ads; and 4) InfoGraphics – see an overview of how to translate your data into images to boost the effectiveness of your presentation with Adobe Illustrator. Who might be interested? Small business owners, new marketing professionals and recent marketing graduates. Prerequisites: 56211 and 56121 or equivalent experience

Note: UNM Tuition Remission eligible under Professional Development.

Section SPA‐PD

55648
$149
4/8/2019 - 4/10/2019
Mon, Tue, Wed 6:00 PM ‐ 8:00 PM
Audrey Troche
CE South Building

Register Online for this Class

Expand awareness for your business or job search by combining traditional and social media. Market 24/7 with an Internet storefront showcasing who you are and what you do. Learn about a range of tactics that can help you stand out: Facebook, Twitter, and LinkedIn, Google+ Pinterest, plus social bookmarking, blogs, YouTube and many other options that add exposure to your website. Take charge of your Internet reputation. Focus on strategies for distinguishing your company from that of your competition or ways to stand out as a job applicant. Prerequisite: None. Suggested: 55605.

Note: UNM Tuition Remission eligible under Professional Development.

Section SPB‐PD

55631
$295
4/16/2019 - 4/25/2019
Tue 6:00 PM ‐ 9:00 PM and Thu 6:00 PM ‐ 9:00 PM
Audrey Troche
CE South Building

Register Online for this Class

Social Media Certificate

Prerequisite Computer Classes (Choose 1 as Needed)
Class Name

Learn the basic functions of the latest Windows operating system and how to customize its setup. Work with files and folders, shortcuts and properties. Resize windows, use the taskbar, start menu and recycle bin, and get an introduction to shortcuts. In addition, explore popular software and get started with launching programs. Note: See Course Skills Assessment. Prerequisite: 51010 or basic computer experience.

Note: This class uses Windows 10. UNM Tuition Remission eligible under Professional Development.

51101 | $249

Windows: Beginning - SPA‐PD

1/28/2019 - 2/1/2019
Mon, Wed, Fri 6:00 PM ‐ 9:00 PM(3 Session Total)
Kyle Dozier
CE South Building

Register Online for this Class
Register by Phone at (505) 277-0077 | M-F 8am-5pm Except UNM Holidays
More Ways to Register

Get hands‐on training with the Mac's latest user‐friendly operating system. Learn the basics of file management, navigating the Finder, setting up the Dock, customizing preferences, creating and saving files and backing up your computer. Become familiar with the concepts of peripherals, utility applications and cloud computing with iCloud. Note: http://ce.unm.edu/assets/pdf/digital‐arts/digital‐arts‐course‐skills‐assessment.pdf?utm_source=lumens&utm_medium=course‐description&utm_campaign=da‐skills‐assessment. Prerequisite: 54010 or equivalent experience.

Note: UNM Tuition Remission eligible under Professional Development.

54101 | $249

Mac OS X: Beginning - SPA‐PD

1/28/2019 - 2/1/2019
Mon, Wed, Fri 6:00 PM ‐ 9:00 PM(3 Session Total)
Bryan O'Neill
CE South Building

Register Online for this Class

Mac OS X: Beginning - SPB‐PD

4/10/2019 - 4/24/2019
Wed 6:00 PM ‐ 9:00 PM(3 Session Total)
Kyle Dozier
CE South Building

Register Online for this Class
Register by Phone at (505) 277-0077 | M-F 8am-5pm Except UNM Holidays
More Ways to Register

Learn the basic functions of the latest Windows operating system and how to customize its setup. Work with files and folders, shortcuts and properties. Resize windows, use the taskbar, start menu and recycle bin, and get an introduction to shortcuts. In addition, explore popular software and get started with launching programs. Note: See Course Skills Assessment. Prerequisite: 51010 or basic computer experience.

Note: This class uses Windows 10. UNM Tuition Remission eligible under Professional Development.

51101 | $249

Windows: Beginning - SPB‐PD

4/25/2019 - 5/2/2019
Tue, Thu 6:00 PM ‐ 9:00 PM(3 Session Total)
Bryan O'Neill
CE South Building

Register Online for this Class
Register by Phone at (505) 277-0077 | M-F 8am-5pm Except UNM Holidays
More Ways to Register
Or basic computer experience

 

Required Classes (6)
Class Name

Expand awareness for your business or job search by combining traditional and social media. Market 24/7 with an Internet storefront showcasing who you are and what you do. Learn about a range of tactics that can help you stand out: Facebook, Twitter, and LinkedIn, Google+ Pinterest, plus social bookmarking, blogs, YouTube and many other options that add exposure to your website. Take charge of your Internet reputation. Focus on strategies for distinguishing your company from that of your competition or ways to stand out as a job applicant. Prerequisite: None. Suggested: 55605.

Note: UNM Tuition Remission eligible under Professional Development.

55631 | $295

Marketing with Social Media - SPA‐PD

1/22/2019 - 1/31/2019
Tue, Thu 6:00 PM ‐ 9:00 PM(4 Session Total)
Audrey Troche
CE South Building

Register Online for this Class

Marketing with Social Media - SPB‐PD

4/16/2019 - 4/25/2019
Tue 6:00 PM ‐ 9:00 PM and Thu 6:00 PM ‐ 9:00 PM(4 Session Total)
Audrey Troche
CE South Building

Register Online for this Class
Register by Phone at (505) 277-0077 | M-F 8am-5pm Except UNM Holidays
More Ways to Register

Social media supports the human need for social interaction with other people using the Internet to broadcast media, dialogue and content. Learn the basics of using Facebook and get an overview of how Twitter and LinkedIn compare. Topics include finding the right site, choosing how to use a site, creating a profile, searching for contacts, establishing relationships, and learning online behavior. Note: To learn about using social media for business and marketing, see 55631. Prerequisite: 51101 or 54101 or basic computer experience.

Note: UNM Tuition Remission eligible under Professional Development.

55605 | TBA

Social Media: Facebook, Twitter and LinkedIn

TBA

This class will be scheduled on a future date. Please check with the Digital Arts Program Supervisor for more information.
Register by Phone at (505) 277-0077 | M-F 8am-5pm Except UNM Holidays
More Ways to Register

When working with digital imagery, it's important to have an understanding of the legal principles and issues that affect your work. Gain the tools to recognize legal problems and address them appropriately. Topics include contracts for professional services, copyright, model releases, licensing, trademarks, rights of publicity and privacy, First Amendment issues, business formation, determining when to hire a lawyer and more. Prerequisite: None.

Note: UNM Tuition Remission eligible under Professional Development.

55625 | TBA

Legal Issues in Visual Arts

TBA

This class will be scheduled on a future date. Please check with the Digital Arts Program Supervisor for more information.
Register by Phone at (505) 277-0077 | M-F 8am-5pm Except UNM Holidays
More Ways to Register
Choose 3:
Class Name

Google Analytics is the most popular tool available for measuring traffic on your website. Learn about web analytics and how to use Google Analytics to get a quantitative understanding of how well your website is meeting your business needs. Evaluate the effectiveness of your search engine optimization and social media strategies; spot ''pain points'' that keep a visitor from converting to a customer; and develop a continuous quality improvement process for your site. We'll look at the reports Google Analytics generates, how to interpret them, how to set and review Performance Benchmarks, and how to use visitor data to drive improvements to your website. Prerequisite: 51101 or 54101/11 or equivalent experience, and Internet experience.

Note: UNM Tuition Remission eligible under Professional Development.

55615 | TBA

Web Analytics with Google

TBA

This class will be scheduled on a future date. Please check with the Digital Arts Program Supervisor for more information.
Register by Phone at (505) 277-0077 | M-F 8am-5pm Except UNM Holidays
More Ways to Register

Certificate Total: $860-930 for 32-34 Hours


Download Social Media Certificate Flyer


All Digital Arts programs are designed to prepare students for an internship, entry-level employment or business.

Half-time to full-time students should be able to complete one master certificate in two semesters or fewer. A schedule of 12 or more classes in a semester is full-time. Six classes is half-time.


Tuition Assistance

Tuition Assistance may be available if you are unemployed, a veteran or veteran’s spouse, or a person with a disability. Other options include education loans. For more funding options, and contact information, please visit our Loans and Financial Aid page.


UNM Tuition Remission

UNM Staff, Faculty & Retirees: You may use your Professional Development Tuition Remission for Social Media Certificate classes.

Learn more about UNM Tuition Remission