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Online Classes at UNM Continuing Education

Online classes at UNM Continuing Education are an easy, affordable way for you to get the training you need to take your career to the next level. We partner with national leaders in online education to offer a comprehensive library of practical, career enhancing classes available at your convenience. Our online classes are non-credit, and in many cases can lead to a professional certificate in a number of practical areas.


Ed2Go Online Learning

Ed2Go Online Instructor Led Classes

Ed2Go logoThis is a great place to start for your first-time online experience! For as little as $185, Ed2Go offers a wide range of highly interactive courses that you can take online. You can take courses at the times that are most convenient for you.


Every Ed2Go class is instructor led. You can ask questions and give or receive advice during the course. A new section of each course starts monthly; new lessons are released on Wednesdays and Fridays until the completion of the course. There is a quiz after each lesson and a final at the end. All courses run for six weeks and are composed of 12 lessons representing 24-30 hours of instruction.

See our Ed2Go Online Classes


Ed2Go Online Career Training Classes

Ed2Go Online Career Training Programs are designed to prepare you for jobs in today’s most popular careers.

Ed2Go Career programs are designed by a team of professionals from each respective field who provide the most effective web-based learning experience available today. Instructor-mentors are actively involved in your online learning experience. They respond to any questions or concerns as well as encourage and motivate you to succeed. These courses are online open enrollment which means all of your lessons are always available to you; your class begins when you log in. Each course includes a set of lessons and evaluations; some courses include books. Books and materials are mailed to you. Grades are a combination of the instructor-mentor’s evaluation of students’ work and computer graded tests. You will have access to each course for six to twelve months, depending on the course. Work directly with Ed2Go if a class extension is needed.

See our Ed2Go Online Careers Classes


How to Register

You may register for online courses online with Ed2Go. You will be asked to create a profile with Ed2Go. You may register with third-party funding by calling our registration office at (505) 277-0077 (Option 1). UNM employees may fax their completed Tuition Remission forms and registration forms to (505) 277-1990.

Some courses allow you to print your certificate immediately upon successful completion of your class at a pass rate of 70% or higher.

UGotClass Online Classes

UGotClass LogoUGotClass provides online classes and certificate programs developed, and taught, by leaders in online education. Each UGotClass instructor is an expert in their respective industry.


Class Name

Understanding yourself and others will increase your overall effectiveness at work, home, and in all of your relationships. Learn how to improve your communication with others, convey your ideas effectively, and improve your ability to understand what is important to those who don't share your same style. Course fee includes your own DiSC Behavioral Personality Profile assessment and review. Agenda Unit 1 Understanding the DiSC Profile ‐Getting to know the four styles of the DiSC profile ‐Dominance ‐Influence ‐Steadiness ‐Compliance Unit 2 Communicating effectively with each style ‐Understanding preferences for communicating ‐The most effective and influential communicators ‐Knowing how to reach and be understood by others ‐Insights into barriers that each style has, ‐Clarifying detractors and enhancements for each style Unit 3 Increasing your Success Part 1 ‐In depth analysis of the D and I behavioral styles from the DiSC profile ‐Creating action plans for D and I styles Unit 4 Increasing your Success Part 2 ‐Analyzing the other two behavioral styles from the DiSC profile: S and C

Section

4900309
$295
11/04/2019 - 11/29/2019
Online 24/7
Sally Klauss
N/A

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Find out what goes on behind the scenes on Facebook Pages and how to increase the chances that your message is seen and acted on. Discover new tools and proven techniques to increase business and expand your reach. Discuss how to adapt your marketing message for the Facebook platform and how to integrate Facebook across all marketing areas. This is an advanced class and assumes you have started a Page on Facebook and have some basic knowledge of the platform. It includes the most current updates Facebook has made to Pages. Agenda Unit 1. Designing Your Facebook Page to Be a Marketing Platform Optimize Facebook''s settings and features to improve branding and find‐ability Learn how to use the Admin Panel and how to navigate around your Page as your Brand and as your Personal Profile. Discover applications and design strategy that are necessary to get the most out of your Page Learn how customized applications are developed and what they can do to increase business and fans Discuss case studies and update your Facebook marketing strategy to fit your business goals Unit 2. Sharing Content on Your Page that Increases Brand Engagement Understand the elements in the share bar and how to more effectively use them: status, photos, links, tagging, etc. Discover top sources for Page content that increases engagement and grows your fan base Develop your own editorial calendar and learn if a team approach to posting and responding will work Learn to analyze the content with Insights and analytics and discover what keeps people coming back to your page Unit 3. Engaging with People on Facebook for Marketing and Customer Service Learn how Facebook decides which of your messages makes it into your fan''s timeline Discover why engagement is so critical and how to get your fans involved in promoting your business Understand how to effectively respond and moderate posts that are positive as well as negative Discuss critical social media policies and strategies to have in place so you don''t get blocked or disabled or hated by your fans Unit 4. Promoting and Advertising Techniques to Increase Business and Expand Your Reach Learn how to use Facebook Advertising and decide if it will work for your business goals Discuss different types of promotions brands use to drive people to their Page Discover the various types of social plug‐ins that will help you bring your Facebook message to a wider audience on the web Re‐thinking your Facebook strategy now that you have gone through the class Create a professional development plan to continue learning once the class end Requirements Internet connection ,IE8 or higher, Chrome, FireFox and access to Adobe Flash Player

Section

4900353
$245
10/07/2019 - 11/01/2019
Online 24/7
Nicole Siscaretti
N/A

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Develop the mindset of Lean Operational Excellence, an advanced problem solving approach that facilitates continuous improvement within the organization through the identification and elimination of waste. Lean principles can also be used to streamline processes in the human resource functions such as recruiting, hiring, training, compensating and managing performance. Find out about Lean concepts, tools, and methods with which you can benchmark and assess problems, and lead continuous improvement efforts to resolve them. After taking this course you will have an expanded capacity to facilitate small groups and teams using Lean Process Improvement principles and methodologies to create change within your organization. Agenda Unit 1 Overview of LEAN Principles and Applications An overview of lean history and philosophy Understanding the universal application of lean to Human Resource functions regardless of industry Toyota Practical Problem Solving and A3 Tools A3 problem solving reporting processes Unit 2 LEAN Tools for Lean Human Resources Visual management, 5S, standardized work Other lean tools for HR functions Introduction to value stream mapping (VSM) processes A value stream mapping exercise to apply what you have learned Unit 3 Creating an Effective Business Case for LEAN Initiatives within Your Organization Creating the A3 report or storyboard Using the A3 report as a way to present a logical business case for proposed changes, decisions, and improvements within your organization Developing an A3 report to share with other class members Receiving feedback from peers and instructor Unit 4 Lean Leadership for Human Resources Lean leadership and culture change strategies Successfully implementing lean tools and concepts in your organization Planning to prepare for taking the next step

Section

4900312
$245
10/07/2019 - 11/01/2019
Online 24/7
Sally Schmall
N/A

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Enhance your understanding of program evaluation within the nonprofit context. Find out how to improve your evaluation planning, data collection, data analysis and data use. Special attention will be paid to the real‐world challenges that organizations may face when conducting evaluation, including staff time, costs and reporting evaluation results to funders. By the close of the course, you will have a complete program logic model and evaluation plan ready for implementation. Agenda Unit 1: Introduction to Nonprofit Evaluation and the Logic Model • What evaluation is and is not • Why evaluation is important to nonprofit organizations and why your funders are asking you for it • Planning for evaluation begins when you apply for the grant • Types of evaluation, and the approaches best suited to nonprofit programs • Planning tools for evaluation – introduction to the logic model • Crafting accurate, concise outcome statements Unit 2: Creating an Evaluation Plan • What an evaluation plan is and why you need one • Using outcomes from our logic model to create your evaluation plan • Setting priorities for your evaluation (navigating barriers based on budget, funder requirements, staff time and staff capacity) • Creating indicators for your outcomes • Defining benchmarks and targets where appropriate Unit 3: Collecting the Data • Taking stock of the data you already use • Making data collection systematic • Choosing and/or creating data collection tools – output information, surveys, interviews, focus groups Unit 4: Analysis, Reporting and Use – Putting it All Together • Appropriate analysis of the common data collection tools covered in Unit 3 • Common analysis mistakes and how to avoid them • Reporting to various stakeholders (funders, donors, Board of Directors and the community)

Section

4900303
$245
11/04/2019 - 11/29/2019
Online 24/7
Myia Walsh
N/A

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In today''s world, Lean is a part of the business environment. Lean Six Sigma attacks inefficiencies, non‐value added wastes caused by defects, non‐value‐added flow of information or materials, non‐productive time, data storage, stacks of inventory, overproduction and extra processing. With Lean Six Sigma techniques you will have the skills to lead successfully in both service and manufacturing industries. No pre‐requisites required! Agenda Unit 1 Introduction to Lean and Six Sigma Overview of Lean Overview of Six Sigma Organizational Leadership Metrics and Goals Unit 2 Lean Six Sigma Project Management Linking Projects to Goals Problem Solving Methodologies Project Selection and Planning Planning Tools Unit 3 Measurement Techniques Process Analysis Data Collection Normal Distribution and Process Capability Unit 4 Analysis and Improvement Techniques Eliminating Wastes Hypothesis Testing

Section

4900297
$245
11/04/2019 - 11/29/2019
Online 24/7
Scott Follett
N/A

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Worldwide, video game sales including consoles, and online and mobile games are projected to reach $111 billion dollars this year. Mobile games are the fastest‐growing segment of the market as more and more people play casual games. By 2019 Price Warehouse predicts social and casual game sales will exceed traditional game sales. In this intermediate introductory course you will learn the basics of video game design process, learn about the main video game genres, and use a game development application to begin your journey of making games. Agenda Unit 1 A brief history of Video Game Development ‐ Arcades and Consoles ‐ From PCs to Multiplayer ‐ Play a Game ‐Game Analysis ‐ Game Maker Introduction Unit 2 Player Motivation ‐ Geographics, demographics, and psychographics ‐ Who Plays ‐ Why We Play ‐ Game Maker Making Art: About Sprites, Objects, Rooms Unit 3 Platforms, Genres and Story Elements ‐ Game Application: The Audience ‐ Platforms and Player Modes ‐ Story Elements: Premise, Backstory, Synopsis, Theme, and Setting ‐ Character Archetypes and Character Development ‐ Game Maker: Programming Events and Actions Unit 4 The Production Process ‐ Documentation: The Game Design Doc ‐ Creating the Team ‐ Production Phases ‐ Marketing ‐ Game Maker: Your First Game

Section

4900424
$245
10/07/2019 - 11/01/2019
Online 24/7
Jean Haefner
N/A

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This course seeks to enable students to acquire the necessary knowledge and skills needed toward the goal of becoming an exceptional legal practitioner in an administrative capacity. It is a bridge course designed to provide students with the tools to develop a thorough understanding of legal office procedures including database management, the preparation of legal documentation including research, legal accounting methods, legal analysis, communications and ethics. At the conclusion of the course, you will be able to improve communication methods, improve the productivity within the legal office by obtaining effective tools that promote a smoother operation. You will also get a better understanding of the importance of competency, confidentiality and the administration of ethics in a legal office environment. Instructions will be given through a blend of lectures, discussions, presentations, class exercises and quizzes. Students shall be expected to complete each assignment in order to receive the legal office administration certificate. Agenda UNIT 1 ‐ Introduction to Law and Legal Systems A. What is law? B. United States and Canadian Legal Systems C. Court procedures – service and filing D. The relationship between the Courts and the legal office UNIT 2 – Legal office procedures A. The functions of a legal office administrator B. The functions of a legal assistant C. Office organization D. Docketing UNIT 3 – Client management A. Lawyer – client relationship B. Client database management – computer systems and applications C. Customer service D. Privacy UNIT 4‐ Legal research and writing A. Legal terminology and language B. Legal research and analysis C. Drafting – citations, plagiarism, clarity and structure

Section

4900431
$245
11/04/2019 - 11/29/2019
Online 24/7
LaSania Hamilton
N/A

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Whether you manage or lead people, collaborative skills are essential to help harness the energy of groups and teams for maximum performance and productivity. Knowledge of collaborative skills will enable you to gain participation quickly, get input and buy‐in for building consensus and plan for cooperation to get crucial projects completed. This course will help you explore the principles of collaborative management and gain insight on how to expand your collaborative skills for success of your team or organization. Agenda Unit 1: Principles of collaboration in management ‐Defining principles of collaboration ‐Emotions, self‐mastery and collaboration ‐ Redirecting teams and group collaboration ‐ Conflict management and facilitation Unit 2: Relationship building ‐ Building relationships fundamentals ‐ Renegotiating failed relationships ‐ Managing collaborative potentials Unit 3: Strategies to tap into group collaborative potential ‐Harnessing collaborative energy ‐ Responsible communication ‐ Managing collaboration for performance Unit 4 : Your action plan for collaborative management ‐ Setting your management goals ‐ Identify and utilize collaborative resources

Section

4900428
$245
10/07/2019 - 11/01/2019
Online 24/7
Joyce Odidison
N/A

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Dealing with difficult personalities and broaching challenging subjects is a workplace necessity and takes skill, tact, and confidence. Gain skills to be an effective team member and leader in the workplace by taking control of the conversation, managing your reactions, and navigating problematic interactions with ease. These skills will guide you to find your voice and communicate effectively in workplace interactions, making day‐to‐day interactions run smoothly. Agenda Unit 1 Understanding Communication Styles in the Workplace ‐Define communication spectrum ‐Learn 4 communication styles ‐Assess communication style and personality type Unit 2 Communication Skill Builders ‐Learn verbal diminishers and weak speak ‐Define executive presence ‐Develop tool kit for difficult situations Unit 3 Applied Communication Skills ‐Learn to say what you mean ‐Practice to mean what you say ‐Apply strategies for specific workplace situations Unit 4 Dealing with Difficult People ‐Define barriers to communication ‐Learn 3 barriers to effective communication

Section

4900443
$245
10/07/2019 - 11/01/2019
Online 24/7
Kate Webster
N/A

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Whether you are measuring and documenting your own productivity, or managing the productivity of others. Acquire the four new management systems and procedures to maximize productivity in your work organization. Move your skill set from the last century's system of managing time to this century's managing of productivity. With a growing number of people in the workforce working remotely, only these four new management systems allow you to successfully both office or on‐site workers and those working from a distance, including home. After completing this course, you will have a new set of management skills to manage both your own productivity and that of others in the new work environment of this century. Agenda Unit 1. Preparing to Manage Productivity ‐Moving from managing time to managing productivity ‐Rewriting job descriptions from activities to outcomes ‐Measuring Your Own Productivity ‐Gaining organizational and CEO support ‐Writing a productivity plan and outcome measurements Unit 2. Productivity Supervision ‐Weekly reports ‐From activity to outcome reports ‐Monitoring quality ‐Dealing with underperforming people Unit 3. Communicating Online ‐Asynchronous versus synchronous communication ‐Ways telecommuters communicate ‐Building teamwork using a virtual office ‐Creating supervision online ‐Accountability for workers and supervisor Unit 4. Issues in Managing Productivity ‐Face‐to‐face meetings ‐Developing virtual teams ‐Hiring contract, part time, hourly, salaried and other kinds of workers ‐Recruiting the best workers

Section

4900462
$245
11/04/2019 - 11/29/2019
Online 24/7
William Draves
N/A

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Find out the top 40 favorite applications and eTools of productive workers. Get the latest tools, sites, iPhone and iPad applications to turbo‐charge your work and simplify your life. Then discover how to select the right tools for your needs, evaluate your productivity system and develop a framework that gets things done. Learn about different new productivity tools each week, while also blending an evaluation of your own productivity needs. After completing this course you will work more efficiently and uncover more time in your day. Agenda Unit 1: Getting Things Done Tools and a Framework Create an outline your framework for getting things done Identify the productivity problem your are trying to solve Select and evaluate a To‐do tool or application Learn what crowdsourcing is and how can it help you get more done Tools and Tips of the Week Unit 2: Supercharge Your Email and Inbound Communication Learn the various ways messages get to you and how to triage them Get your email inbox to zero every day Discover other tools for communication Tools and Tips of the Week Unit 3: Digital Hoarding, Collecting, and Storing Information Organize your digital information and research from passwords to photos Learn what cloud storage and backup solutions are best for you Using google forms and sheets to collect and sort data Tools and Tips of the Week Unit 4: Calendaring, Scheduling, and Creating More Time Determine what sort of calendering techniques Learn the insider tricks to google calendar Discover ways automation tools and theming can help create more time in your day

Section

4900464
$245
10/07/2019 - 11/01/2019
Online 24/7
Jennifer Selke
N/A

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Develop a two‐way communication and marketing strategy for your organization using social media. Let your instructor guide you in exploring major social media, including Twitter, LinkedIn, and blogging. Learn quick, easy ways to use Twitter, blogs and LinkedIn to engage your customers or clients and keep them interested in your organization or business. You'll find out the advantages and disadvantages of each, and learn what's right for your work and kind of organization.

Section

4900383
$195
10/07/2019 - 11/01/2019
Online 24/7
Suzanne Kart
N/A

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Take away a practical strategy and techniques for implementing social media for your organization or business. Learn how to create your own private social media using Ning, work socially using Google Docs and calendars, and move your website to an interactive Web 2.0 site. Then your instructor will help you choose which social media tools are right for your situation, and then integrate them into your web site to develop a social media strategy for your organization. Find out what you can be doing, what you should be doing, and take back a plan to integrate social media into your communication and marketing. Agenda Unit 1. Running a Community and Creating Your Own Social Network Using Ning Online Communities and Creating Your Own Social Network with Ning Top 5 Considerations When Starting a Social Network What Goes into Build a Great Social Network What is an online community manager What is Ning and How to Use the Platform Examples of Companies Using Ning Unit 2. What Tools to Use for Your Organization What tools and platforms will help get content on the web Readings on top new tools to consider How to select which tool to use How video fits into online marketing Organizing and collaborating with Google products How to take advantage of mobile and local in applications and search Unit 3. Integrating Social Platforms into Your Web Site Discovering how web design has changed and what is needed for true integration Understanding elements on web sites that increase interaction, engagement, search engines findability Learn best practices for website usability and landing page design Discuss how your sites compare and generate next steps that will improve your business Unit 4: Developing a Manageable Work Flow: Time, Resources, Policies, and Trends Developing a Manageable Work Flow Time and Resources: How do you know where to spend your time? Target Social Media Influencers to Boost Traffic and Sales Is Your Company Ready for Social Media or Are They Holding You Back? Trends ‐ What''s Next or Are We Still Working on Last Year''s Trends? Social Media Policies and Planning For A Crisis Requirements Internet connection ,IE8 or higher, Chrome, FireFox and access to Adobe Flash Player

Section

4900296
$195
11/04/2019 - 11/29/2019
Online 24/7
Jennifer Selke
N/A

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LinkedIn is the most popular business social network and the website for professionals to network, build business relationships, and provide or receive referrals. Most people rarely get beyond setting up a profile and therefore miss out on all the advanced features that have come to make LinkedIn so popular. Learn how to set‐up your personal profile so that it gets noticed by others. Discover how LinkedIn can be used to generate leads, recruit new employees, and find new jobs. This class will cover all the intricacies of LinkedIn to help you create, customize, and optimize your presence on LinkedIn. Agenda Unit 1 LinkedIn Overview and the Personal Profile How to network online and where LinkedIn fits on the social network continuum Learn what can you do with LinkedIn and where it fits in your business Set your goals for using LinkedIn Discover the basic elements of LinkedIn and how it is different from other networks Set‐up your LinkedIn account and create your personal profile Unit 2 Complete and Optimize Your LinkedIn Profile Learn to manage your account settings Build Out Your Profile Customize all your profile element to get noticed and found in search Tips and Tricks that make for a great LinkedIn Profile Unit 3 Communicating and Connecting on LinkedIn How to connect your profile with your contacts and finding strategic contacts Send messages and understand the hidden culture of LinkedIn Discover how to use recommendations and endorsements effectively Join and participate in groups that are important to your professional goals Learn how to communicate with your connections through the activity feed Unit 4 Groups and Business Pages: Hidden Gems of LinkedIn Learn how to run your own group and be a community manager on LinkedIn Discover how to build your company page on LinkedIn Review the paid options for LinkedIn services

Section

4900298
$195
11/04/2019 - 11/29/2019
Online 24/7
Jennifer Selke
N/A

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Cash is arguably the most important factor in business success. Dun and Bradstreet (D&B) reports 90% of all small business failures are due to poor cash flow–more money gets paid out than collected. It is the non‐financial manager who really makes a difference in the day‐to‐day cash activities. Discover how to maximize cash flow, learn the importance of cash and find out your role in cash flow success. Agenda Unit 1 Cash Flow Strategies Why cash is so important in business What are the cash‐critical stages in business What internal sources of cash are possible What potential external sources of cash there are Unit 2 Reporting and Evaluating Cash Flow Review of the Cash Flow Statement Review of Projected Cash Flow Report What the Cash Cycle communicates What improvements can be made to shorten the cash cycle Calculating cash cycle Unit 3 Projecting Cash Needs How much cash the business needs When cash injections are needed Which cash needs will internal sources be able to cover Which cash needs must be met through external sources Making comparisons with other businesses in the same industry Unit 4 Funding Requests What debt sources of cash are possible What are the potential equity sources of cash What requirements different funding sources have Making a pitch to investors

Section

4900317
$195
10/07/2019 - 11/01/2019
Online 24/7
Jodie Trana
N/A

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Many of your business decisions involve comparing groups for differences. For example, would men and women prefer different product features? In addition, you may look at relationships between variables. Does product recognition relate to subsequent product purchase? This Intermediate Data Analysis course will introduce you to the statistics behind these group differences and relationships. In addition, you'll learn how to work with ratings, graphs and user‐friendly reports of statistical results. Agenda Unit 1 Looking for Differences between Groups ‐Two separate groups ‐Two related groups ‐Three or more groups Unit 2 Looking for Relationships ‐Pairs of variables ‐Clusters of variables ‐Predicting one variable from one or more variables Unit 3 Looking at Ratings ‐Tests of difference using ratings ‐Tests of relationship using ratings Unit 4 Looking at How to Report the Results ‐Visual displays ‐How to draft the narrative

Section

4900364
$195
10/07/2019 - 11/01/2019
Online 24/7
Mary Dereshiwsky
N/A

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After taking this Advanced course in Data Analysis, you will be able to perform inquiries that will be useful to your business or organization, and have the skill necessary to communicate these results through graphs and text that your fellow employees will understand. Take the guesswork out of important company decisions and make decisions based on statistically significant information. Whether your business is home based or a large company, this class will take you to the next level where important decision‐making is concerned. Agenda Unit 1 Developing a Survey ‐Purposes of surveys ‐Fundamentals of Survey Research ‐Ethical Considerations ‐Likert Scales Unit 2 Comparing Means ‐Chi‐Square ‐Statistical Significance ‐Communicating Results Graphically and Textually ‐Practical Problems involving Means Comparisons Unit 3 Finding Differences between Groups ‐ANOVA ‐Post Hoc Comparisons ‐Communicating Results Graphically and Textually ‐Practical Problems Involving ANOVA Unit 4 Individual Research Inquiries ‐Developing Research Questions ‐Setting Up Study

Section

4900283
$195
11/04/2019 - 11/29/2019
Online 24/7
Jeff Kritzer
N/A

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Cyber security issues are all around us and reach nearly every part of our business and work, from online banking and education to Facebook and Wi‐Fi. Finally, you can get up‐to‐date on cyber security basics and fundamentals. Designed for non‐technical managers, directors and others in the workplace, you will find out about threats and vulnerabilities, safeguards, common attacks, viruses, malware and spyware, disaster recover planning, intrusion detection/prevention, basic security architecture, introductory forensics, and cyber terrorism. At the end of this course, you will have the knowledge needed to practice safer computing and safeguard your business and work information. Agenda Unit 1. Introduction to Cyber Security ‐What does ''Cyber Security'' mean? ‐Brief history and evolution ‐Commonly used Cyber Security terms and their meaning ‐Cyber terrorism Unit 2. Threats and Vulnerabilities ‐Viruses, malware and spyware ‐Vulnerability Management 101 ‐Detection and Remediation Unit 3. Information Assurance ‐ Staying safe ‐Enterprise Risk Management ‐Common Attacks ‐Technical Controls ‐Firewalls and encryption Unit 4. Disaster recover planning ‐Intrusion Detection/Prevention ‐Basic security architecture ‐Introductory forensics

Section

4900338
$195
10/07/2019 - 11/01/2019
Online 24/7
Stan Waddell
N/A

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Whether starting a business or growing the one you have, a business plan serves as a roadmap and can help secure needed funding. In this course, you evaluate the many aspects and potential hurdles of the business and build the Business Plan, one step at a time. This practical, hands‐on approach encourages you to immerse yourself in the vision and planning aspects of your business. Focusing on the most critical components of the Business Plan enables you to uncover hidden risks and assess the business from a marketing, management, and financial vantage point. Agenda Unit 1 Getting Started–Refine your concept and begin your plan. • Prepare your concept statement–What, Who, Why, When, and How. • Identify product/service features and benefits. • Identify limitation, liabilities, and regulations. • Write your Business Description and evaluate it against a Business Description checklist. Unit 2 Prepare the Marketing Plan • Conduct an industry and competitive analysis. • Perform a market analysis and identify target markets and a market penetration strategy. • Identify your pricing strategy. • Write your Marketing Plan and evaluate it against a Marketing Plan checklist. Unit 3 Prepare the Management and Financial Plans • Identify key people and positions, duties and responsibilities. • Determine funding needs and sources. • Create sales and expense estimates. • Write your Management and Financial Plans and evaluate them against checklists. Unit 4 Complete the Business Plan and Assess Business Feasibility • Polish the plan and add final elements–Cover Page, Executive Summary, Table of Contents. • Evaluate business plan against checklist and identify items in need of additional work. • Assess business against feasibility checklist.

Section

4900408
$195
10/07/2019 - 11/01/2019
Online 24/7
Mary Beth Izard
N/A

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To succeed in today''s marketplace, entrepreneurs must know how to effectively market their product or service. This course offers you a step by step approach to attract and keep customers, all within a realistic budget. With an emphasis on customer‐driven marketing decisions, you will learn how to build a strong brand, analyze which tactics to use, and implement your marketing plan. Whether you are starting a business or growing an existing one, you will take away practical marketing tips and tools that you can use to improve your marketing efforts. Agenda Unit 1 The Customer as the Driver ‐ Marketing Decisions Framework ‐ Positioning Your Product or Service ‐ Marketing Strategies and Goals Unit 2 Communicating Value to Customers ‐ Key Selling Messages ‐ Creating Emotional Connections ‐ Personal Selling ‐ Networking: Your 30‐Second Introduction Unit 3 Creating a Strong Brand ‐ Managing the Marketing Mix ‐ Marketing on a Shoestring Budget ‐ Your Marketing Calendar ‐ Implementing Your Plan Unit 4 Building Customer Relationships ‐ Tools to Meet Your Strategic Goals ‐ Online Opportunities and Social Media Checklist ‐ Generating Buzz: Word‐of‐Mouth Marketing

Section

4900290
$195
11/04/2019 - 11/29/2019
Online 24/7
Kathy Nadlman
N/A

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Whether you are sending out a press release, communicating internally with a memo or promoting your own skills on LinkedIn, strong writing skills are the key to success. Come away with the tools and techniques you need to improve your copywriting skills and learn how to avoid the common writing mistakes that can hold you back. Agenda Unit 1 Copywriting Essentials How to tell the difference between bad copy and good copy The art of the perfect sentence Developing your message Crafting your document roadmap Adapting your style to the audience and message Unit 2 Getting to the Point Clarity and brevity: Less is more Active vs. Passive Voice Cutting the clutter Using concrete examples and avoiding unwarranted superlatives Unit 3 Self Editing Leaving yourself time for revisions Avoiding common grammar mistakes and punctuation pitfalls Subject, verb and object agreement Fact checking The benefits of having an in‐house style guide Unit 4 Creating Attention‐grabbing Press Releases Writing benefit‐driven copy Setting the right tone Language to use and language to avoid

Section

4900344
$195
10/07/2019 - 11/01/2019
Online 24/7
Kathryn Will
N/A

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Acquire the skills to navigate an extensive list of Photoshop features. You will gain both a foundational and advanced understanding of the popular software, and practice the most commonly used methods, such as managing text, working with layers, and image file properties. You will find out the purpose of each photo‐editing tool and walk away with the skills to use them. You will even learn what the pros know. Agenda Unit 1 Files ‐Opening files and creating a new file ‐File properties: Resolution, mode and canvas vs. size ‐Saving files: methods and formats ‐Rulers, guides, and grids ‐Navigating layers: Create, edit, blend, and mask Unit 2 Basic tools ‐Brushes, fill, and eraser ‐Blur, smudge, clone, and heal ‐Shapes and lines, introduction to vector graphics ‐Adjustments and adjustment layers Unit 3 Managing text ‐Creating text: Font properties, alignment and color ‐Text boxes and paragraph properties ‐Character properties and spacing ‐Vertical text and text effects Unit 4 What the pros know ‐Creating swatches ‐Some filters are more useful than others ‐Create your own shapes and brushes

Section

4900394
$195
10/07/2019 - 11/01/2019
Online 24/7
Daniel Hood
N/A

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Make your visual presentations look professional and communicate effectively. Get the latest most advanced techniques on graphic design principles, including page layout, typography and basic design considerations. Take away more skills to create an effective and beautiful visual presentation on any presentation software program that you choose. Agenda Unit 1 Design Principles Contrast Alignment Proximity Repetition Compare effective visual presentations vs. poorly executed visual presentations Unit 2 Design Principles Part 2 Color Balance / Unity Page Layout Analyzing the work of a professional designer to draw inspiration Unit 3 Branding Your company's brand, visually, core messaging (Analyze how to incorporate that into the presentation) Inspiration Board Concept / Theme of Presentation Stock Images and Illustrations that communicate to target markets Unit 4 Execute Your Visual Presentation Getting Critiques for Improvement Getting Feedback from Professional in your Industry / Target

Section

4900287
$195
11/04/2019 - 11/29/2019
Online 24/7
Jenna Soard
N/A

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Negotiation is a key skill for success in business and everyday life. Knowing strategies to clarify what you want and how to prioritize needs will ensure you get more of what's essential. Having the skills to help others get what they want will improve relationships and increase your odds of success in the future. Work with a pro to learn how to plan, implement and win in the bargaining process. Save time, grow your business network and gain confidence when dealing with even the shrewdest of deal‐makers. Invest in these skills now and reap a lifetime of rewards. Agenda Unit 1 Introduction to the Negotiation ‐Your natural bargaining style and how you can strengthen it ‐Understanding winning ‐ the hallmarks of a successful negotiation ‐The steps to planning a successful bargaining process ‐Knowing your power sources ‐Balancing firmness and flexibility Unit 2 Option Building and Boundary Setting ‐Creating goals and priorities in the deal ‐Creating bargaining boundaries ‐How to build your options ‐How to create better options for your opponent, without giving away what you value Unit 3 Managing the Negotiating Process ‐Managing the process ‐Managing yourself ‐Managing the other side ‐Managing relationships ‐Managing communication Unit 4 Black Belt Skills ‐Planning to give more and get more ‐Developing a BATNA, knowing when to employ it ‐Crafting the agreements and commitments

Section

4900387
$195
10/07/2019 - 11/01/2019
Online 24/7
Layne Harpine
N/A

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With the demands of daily operations, non‐financial managers may put financial reports on the shelf. But take a look at some of the most admired companies like Apple, Google, and Berkshire Hathaway. Sure, they are evaluated by their products, innovation, and culture but they wouldn't be in the limelight without profits. Money matters! This course will help you build on your understanding of financial concepts and help you establish your role in the financial success of your organization. Designed for non‐financial managers, business owners, entrepreneurs, and other decision‐makers, this advanced course will take the mystery out of money matters. Throughout this course, financial information that drives your organization, as seen on the business's reports, will be assessed and analyzed to understand it. An understanding of this information will help you make smart decisions when it comes to budgeting, setting goals, and assessing performance within your own area of influence. Agenda Unit 1 ‐ Financial Strategies 1.1 Your Role in Financial Decision Making Who is responsible for the financial decisions in your company? The Goal of Business 1.2 Understand the Language of Finance Accounting as a Language Learn the Language Visual Activity – Accounting Process Accounting and Recordkeeping Systems Self Check – Account Categories 1.3 Read the Story A Word about Financial Concepts ***Financial Concept: The Accounting Equation*** ***Financial Concept: The Matching Principle*** The Common Financial Statements Income Statement The Balance Sheet Statement of Cash Flows 1.4 The Purpose of Financial Statements Unit 2 Financial Dashboard – Introduction to Financial Gauges 2.1 Understand Basic Financial Concepts Introduction The Story Statements Tell ***Financial Concept: The Accounting Equation*** ***Financial Concept: The Profit Matching Principle*** ***Financial Concept: The Fund Matching Principle*** ***Financial Concept: Cash Basis vs. Accrual Basis Accounting Methods*** ***Financial Concept: Cash vs. Profits*** ***Financial Concept: Debt vs. Equity (Optimum Capital Structure)*** 2.2 Financial Strategies Financial strategies stem from business goals Take a Look: Example Financial Strategies 2.3 Financial Gauges Introduction to Financial Gauges Your Financial Gauges Profitability‐based gauges Performance‐based gauges 2.4 Reading Your Financial Gauges The Story Financial Gauges Tell Research and Analysis Unit 3 Financial Gauges ‐ Profitability 3.1 Profitability Gauges Ratio Analysis Financial Gauge: Net Profit Margin (or) The Bottom Line Financial Gauge: Gross Profit Margin Financial Gauge: Operating Margin Using Profitability Ratios 3.2 The Components of Profitability The Origin of Profits Sales and Expenses 3.3 Sales Sales Strategies Pricing Strategies 3.4 Cost of Goods Sold and Cost of Sales Cost of Goods Sold Gross Profit Margin Gross Profit Analysis and Planning Evaluate Profitability of Product or Service Lines 3.5 Expenses Budget vs. Actual Analysis Cost Management and Efficiency Unit 4 Financial Gauges ‐ Performance 4.1 Making Money The Goal of Business Value Growth Company Resources 4.2 Taking Advantage of Assets Tangible vs. Intangible Assets Cash 4.3 Making the Most of Liabilities and Equity Liabilities Equity 4.4 Performance Financial Gauges Financial Gauge: Current and Quick Ratio (Liquidity) Financial Gauge: Return on Assets Financial Gauge: Return on Equity Financial Gauge: Debt to Equity Ratio 4.5 Financial Analysis and Planning Summary Downtown Publishing Financial Performance Analysis

Section

4900430
$195
11/04/2019 - 11/29/2019
Online 24/7
Jodie Trana
N/A

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In today's business environment, there is a need for good project management. Project management provides visibility of project health to the business and the customer. Through continuous monitoring, early detection of variations to plan, schedule, and budget can be communicated to stakeholders for quick resolution, including project cancelation. The Project Management Professional community does this through the five Project Management Processes supported by the ten Project Management Knowledge Areas. This course introduces the student to the ten Project management Knowledge Areas and their support role and relationships to the five Project Management Processes. Agenda Unit 1 Project Integration and Scope Management ‐ Integration Manag ‐ Direct and Manage Project Work ‐ Perform Integrated Change Control ‐ Scope Management ‐ Control Scope Unit 2 Project Time and Cost Management ‐ Time Management ‐ Sequence Activities ‐ Control Schedule ‐ Cost Management ‐ Plan Cost Management Unit 3 Project Quality, Human Resources and Communications Management ‐ Quality Management ‐ Human Resources Management ‐ Communications Management Unit 4 Project Risk, Procurement and Stakeholder Management ‐ Risk Management ‐ Plan Risk Responses ‐ Procurement Management

Section

4900433
$195
11/04/2019 - 11/29/2019
Online 24/7
Ron DeCamp
N/A

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Acquire a well‐rounded knowledge of the five Project Management Processes relating to the Project Management Body of Knowledge (PMBOK) Guide. This basic information will assist you in learning the beginnings of project management, whether you are interested in project management, in a project management field, or in any line of work. Come away with a solid foundation of the five processes to learn and use when any type of project occurs in your employment arena. Agenda Unit 1 Project Management Process Welcome and Initiating Process Group ‐What is Project Management ‐What is a Process ‐Initiating Process Group Unit 2 Planning Process Group ‐Developing the Project Management Plan ‐Planning strategy ‐Planning for desired project objectives Unit 3 Executing Process Group and Monitoring and Controlling Process Group ‐What differs between Executing and Monitoring and Controlling process groups ‐Analysis and risks ‐When to make changes and how Unit 4 Closing Process Group and Farewell ‐How to be aware of what should be thought of when closing a project ‐Review of lessons learned and why it is important

Section

4900398
$195
10/07/2019 - 11/01/2019
Online 24/7
Christina Mitchell
N/A

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Being able to write a good news story, press release or publicity notice is a skill that can set you apart in the workplace. Getting the word out is an essential activity for every organization. Acquire the skills good journalists have and learn how to craft a news story, press release or publicity notice that will get attention. Agenda Unit 1 The Skills good journalists have ‐What journalists know how to do ‐How to think like your audience ‐Kinds of publicity notices ‐Keys to successful publicity notices Unit 2 Writing a good news story ‐The inverted pyramid ‐The 5 Ws and H ‐How not to bury the lead ‐Writing a good headline for your story Unit 3 Creating the Successful Press Release ‐The press release format ‐Quotes, how many to use, who to quote and how ‐How and where to highlight your organization and contact ‐Avoiding the direct sales pitch Unit 4 Distributing Your Press Release ‐Targeting media, journalists and audiences ‐Email press releases ‐Print press releases

Section

4900435
$195
11/04/2019 - 11/29/2019
Online 24/7
Jeff Kart
N/A

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Designed for non‐lawyers, this course will provide business owners, managers, supervisors, and HR professionals with a roadmap for effectively handling complicated employee‐related issues that affect today's legal‐prone work environment. Each class contains guidelines, step‐by‐step compliance instructions, and practical leadership skills, methods, and proven strategies for successfully managing employees and for complying with state and federal workplace laws. Agenda Unit 1 Workplace Law Compliance HR/Employer Recordkeeping Requirements. Company Policies and Handbooks (What Works for You and Against in Court). Understanding Federal Mandated Leave‐of‐Absence Laws (Guidelines, Forms, Policies and Tracking). Legal Guidelines for Layoffs, Downsizing/Restructuring, Handling Unemployment Claims and Employee Recall Rights. Joint (Dual) Employer Liability (Does It Apply to Your Workplace)? Unit 2 Supervisors and The Law How to Legally Track, Document and Discipline Employees. How to Effectively Handle Employee Absenteeism and Punctuality Issues. How to Handle Disgruntled and Bad‐Attitude Employees without the Fear of Threats or Lawsuits. Preventing Supervisor Liability (Employee Confidentiality/Privacy Issues, Discrimination, Retaliation, Bullying and Harassment). Unit 3 Handling Employee Grievances and Complaints Understanding the Alternative Dispute Resolution (ADR) Process. Legal "Do's and Don'ts" for Handling Employee Grievances. How to Develop an Effective Internal Dispute Resolution Policy/Procedure. EEOC Guidelines for Conducting Workplace Investigations. Unit 4 Selecting, Interviewing and Hiring the Best People Guidelines for Pre‐Screening Job Candidates. How to Legally/Effectively Get Candidates to Talk About Reprimands, Previous Employers and Terminations. Developing Excellent Interviewing Skills (Legal "Do's and Don'ts"). How to Catch Resume Fraud, Fakes, and Liars.

Section

4900413
$195
10/07/2019 - 11/01/2019
Online 24/7
Lupe McElroy
N/A

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The final course in the Six Sigma Green Belt program is the Advanced Six Sigma Greenbelt course which teaches participants to improve and control processes. Topics included in this course include hypothesis testing, design of experiments, and statistical process control. Participants will have to apply the concepts learned in the Introduction and Intermediate Six Sigma Green Belt courses. The instructor will share many handouts, spreadsheets, and web links that have tools participants will use while completing Six Sigma projects. Upon successful completion of this course, participants will be awarded certification as a Six Sigma Green Belt.

Section

4900458
$195
11/04/2019 - 11/29/2019
Online 24/7
Scott Follett
N/A

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How do you keep track of the day‐to‐day financial transactions of a business? Whether you are looking to advance in your career, or you're an entrepreneur, (or maybe you are a part of a family business), this course will help you if you are looking to understand the numbers. The Basics of Bookkeeping course will help you understand, and know how to record, every penny that comes into your business and every penny that goes out of your business. This course shows you how to create a chart of accounts that will meet your needs. All of the money you spend and all of the money you earn have a place to go. How do you record them? What are debits and credits? What do the numbers mean? How do you label accounts? Even if you outsource your bookkeeping needs, you should still have a basic understanding of what happens with the money earned and the money spent. No one should be blind to his or her finances! In this course you will learn where the numbers go and why! You will learn bookkeeping terminology, as well as what it means to keep track of the numbers. At the end of the cycle, what do the numbers mean? The Basics of Bookkeeping will show you how to keep track of the numbers and why!

Section

4900455
$195
10/07/2019 - 11/01/2019
Online 24/7
Sharon DeFonteny
N/A

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Most people do not like change even when they know that change is inevitable and will happen with or without your consent. A recent Gallup study found that nearly 70% of the American workforce is disengaged from their jobs. They perceive changes in careers to be too difficult to accomplish or they are too old, not skilled enough and may lack the funds to change their skill set. The good news is that those who are willing to embrace change are much more likely to thrive under new conditions. Take home strategies on how to deal with changes in your work environment and even how to introduce changes to your workplace culture. Agenda Unit 1 ‐The Fear of Change ‐Identifying the need for change ‐Dealing with denial ‐Our inner talk Unit 2 ‐Assessing the Situation ‐The Job at Hand ‐Starting Slowly but Moving Forward ‐Somebody has to do it Unit 3 ‐Leading Change ‐Creating a sense of urgency ‐Being driven from within ‐Ways to lead change Unit 4 ‐Empowering Others ‐Empowering Employees ‐When to Weed or Feed ‐Gaining a New Perspective

Section

4900442
$195
10/07/2019 - 11/01/2019
Online 24/7
Brenton Rolle
N/A

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Finding new clients or customers can be challenging, reaching out to them and actually making a sale is a whole other thing. Weather you are a beginner new to the sales process or a seasoned professional who loves selling understanding the basic steps of sales and freeing your mind of negativity is the foundation to your business success. Save time, money and effort with these tried and true proven sales techniques that are guaranteed to deliver proven results.

Section

4900444
$195
10/07/2019 - 11/01/2019
Online 24/7
Tim Street
N/A

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To be successful, organizations must manage by fact. As such, organizations depend on the measurement and analysis of performance to make key decisions that affect the organization. This Intermediate Six Sigma Green Belt course builds on the ideas and skills learned in the Introduction to Six Sigma Green Belt course that organizations use, specifically their Six Sigma teams, to improve. In this second course in the certification program, participants will learn process analysis, data collection and analysis, probability and valid statistical conclusions, and hypothesis testing. Many participants find this course to be the most challenging of the certification courses.

Section

4900447
$195
10/07/2019 - 11/01/2019
Online 24/7
Scott Follett
N/A

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No matter what product or service you represent, there are powerful strategies that will help you become a top‐producing sales person. Gain a better understanding of the importance of the sales function and learn new skills in relationship management, prospecting, customer management, and delivering a compelling sales presentation. Move yourself or your sales team to increased success.

Section

4900460
$195
11/04/2019 - 11/29/2019
Online 24/7
Maria Coons
N/A

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Get an understanding of managing workers in different generations in the workplace. Discover what motivates each generation at work, what incentives they respond to, and what messages they value. Generations X and Y are significantly different than the Boomer generation. Each generation has different expectations and styles of work in the workplace. Come explore the characteristics of the different generations in the workplace. Discover the current motivations of Boomers, Gen Xers and Gen Yers and what messages they value. Then Identify practical, how‐to tips and techniques for managing Boomers, Gen Xers, and Gen Yers in the workplace. Agenda Unit 1 What makes these generations different ‐The transition from the Industrial Age to the Internet Age ‐How society shapes us ‐Who are the Boomers? ‐Who are Xers? ‐Who is Gen Y? Unit 2 Evolving standards of hard work and success ‐Knowledge work and the value of time ‐Time as key to profitability ‐The focus on outcomes ‐The problem with meetings ‐A new type of leadership Unit 3 What motivates generations at work ‐Monetary and non‐monetary rewards ‐Key role of the "boss" ‐A balanced life ‐Lateral career moves ‐Second careers ‐Supporting social causes ‐Retirement reservations Unit 4 Work styles and technology ‐Customizing work styles and processes ‐Peak work time and place ‐A new role for technology and work ‐Working collaboratively

Section

4900300
$175
11/04/2019 - 11/29/2019
Online 24/7
Kassia Dellabough
N/A

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Stress isn't the enemy. It is our perceptions of stress that amp our anxiety and use up all our steam. Events happen every day. How we interpret those events can set the stage for how we feel and how we react to others. Reducing stress is as easy as understanding what stress is, understanding what stress is to you, and using that knowledge to restructure your thoughts. Turn stress into a stepping stone, not a stumbling block! Agenda Unit 1 Defining the stress monster ‐How we *you* appraise stress ‐How social settings define stress for you ‐Knowing who is in control Unit 2 How our views or beliefs help or hinder our stress ‐Irrational beliefs about stress ‐Gaining control ‐Knowing what you can handle Unit 3 Positive Psychology ‐Gratitude ‐Optimism, even if you are not an optimist ‐Flow and setting your groove ‐Mindfulness and being in the present ‐Pleasure and why you need it Unit 4 Ways to reduce stress ‐ Getting it together with time management ‐Calling out the troops, your friends ‐Relaxing and mindful meditation

Section

4900306
$145
11/04/2019 - 11/29/2019
Online 24/7
Meredith Brown
N/A

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Transform your customer service into something extraordinary. As a result more repeat business will improve your bottom line. Customer service separates you from your competition. Extraordinary customer service comes from focusing on the few essential elements that yield big results. Discover how easy it is to tweak your customer service from the ordinary to the extraordinary. You''ll take away a customer service plan that will help you focus on the key elements that will get you started on your pathway to success. Agenda Unit 1: Understanding Your Customer Why customer service is important Knowing your customer Customers are constantly evaluating you Basic customer service skills you may not have thought of Unit 2: Setting Customer Expectations Analyzing customer contacts Developing internal customer targets How to easily exceed your customers'' expectations Unit 3: Developing Effective Processes What is working for your customers Re‐engineering your process Ways to give the best information Handling complaints Unit 4: Marking Customer Service Extraordinary Tweaking the customer''s experience Telling the world how great you are

Section

4900352
$145
10/07/2019 - 11/01/2019
Online 24/7
Fred Bayley
N/A

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Class Name

Increase your business with YouTube, the online video site and now the second largest search engine. Discover the power of video for your organization, and how to use video as a marketing tool to reach and serve more people. Find out what types of video work best on YouTube, how other business organizations are using YouTube, how to create your own YouTube channel, and the techniques of adding captions, annotations and other extra features. YouTube can enhance your current marketing and communication strategy. After attending this course you will take back proven strategies and techniques for making YouTube work successfully for your organization. YouTube, as the second largest search engine can no longer be ignored by businesses and organizations. YouTube reaches a broad age and gender demographic and is the largest video search/discovery destination with over 35 hours of video being uploaded every minute. Agenda Unit 1: Designing Marketing Goals for YouTube that Maximize the Platform Learn what types of video work best on YouTube Adapt your marketing plan to include video and goals for the YouTube platform Discuss YouTube case studies from your industry and evaluate what's working and what's not Create a content plan for videos that will work for your business or organization and won't get you banned from YouTube Understand how to use YouTube search features and other elements from a consumer perspective Unit 2: Building and Optimizing Your YouTube Channel Learn the various elements of a YouTube Channel and how each feature works Create your own YouTube Channel and optimize each feature Discuss channel design and settings that fit with your video marketing goals Discover how to embed YouTube videos on your website that maximize views Unit 3: Driving Traffic: Maximizing the Social Network of YouTube Learn about the power of YouTube as a social network Discover why it is important to have subscribers and how to communicate with them internally within YouTube Understand the analytics of YouTube: Views, Ratings, Comments, Favorites Learning to Read YouTube Insight and Analyzing the Data Unit 4: Creating and Distributing Video on YouTube Learn how to upload video, the types of cameras, formats, and video resolution that work best on YouTube, and tools that streamline the process Understand the essential element in a video on YouTube such as graphics, title, tags, description, etc. and how to optimize them for search Discover how to get your videos to appear in related searches and other secrets of the YouTube Algorithm Explore the extra features in YouTube such as editing, private sharing, captions, annotating, audio swap, etc. YouTube is now accessible from nearly every top mobile device as well as from your TV. How can your videos rise above the music mashups and cat antics? Learn how to get your YouTube video on the first page of Google Search. Just like Facebook, YouTube is a social network that needs to be set‐up, optimized, and used regularly to be effective. Your patters of behavior on YouTube may be working against you. Learn how YouTube can compliment your current marketing and social media strategy and how to maximize your YouTube Channel to get the greatest

Section

4900414
$245
10/07/2019 - 11/01/2019
Online 24/7
Rob Lee
N/A

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Acquire the basic skills to boost your website traffic, including how to analyze your visitor traffic, how to use search engine optimization to get greater visibility and exposure in Google searches, and how to redesign your web site copy to increase your visitors and results. No experience necessary, but if you are at an advanced level, your instructor is an SEO expert and can answer your toughest questions as well. Agenda Unit 1 Why web site analysis works Why web site managers analyze their visitor traffic Creating goals and objectives for your web site Understanding the web site visitor experience How data analysis can improve web site outcomes Unit 2 How Google Analytics functions Setting up Google Analytics accounts Analyzing traffic sources and visitor traffic Redesigning pages to improve retention Testing web site versions with Google Optimizer Unit 3 Search Engine Optimization Understanding how page ranking and positions are determined Redesigning the title bar, alt tags, heading area, and links your URL Keyword density and rewriting web page copy Strategies to improve your page rank Unit 4 Moving to Web 2.0 Generation Y and the Web 2.0 Attitude Developing user‐created content Creating interactive web sites

Section

4900313
$195
10/07/2019 - 11/01/2019
Online 24/7
Susan Hurrell
N/A

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Get the keys to making online advertising work for you and your organization. See how pay‐per‐click advertising with Google AdWords works. Find out how to test low budget AdWord campaigns. Learn how you can target local audiences. Then discover Facebook advertising and how you can determine the demographics and even numbers of people you want to reach. No experience necessary, but if you are at an advanced level, your instructor is an online ad expert and can answer your toughest questions as well. Agenda Unit 1 The evolution of online advertising From mass marketing to targeted marketing The role of search in online advertising Return on investment for online advertising Competing effectively with online advertising Unit 2 Creating Google AdWord Campaigns Determining keywords Selecting your AdWord territory Understanding pricing strategies Creating an AdWord budget and evaluation Unit 3 Improving Online Advertising Results How SEO and online advertising complement each other Testing keywords and related keywords Using Traffic Estimator to improve keyword selection Successful strategies in using online advertising Unit 4 Facebook Ads Understanding Facebook uses and users Using demographics to target Facebook Ads Setting up Facebook Ads

Section

4900302
$195
11/04/2019 - 11/29/2019
Online 24/7
Susan Hurrell
N/A

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Google has variety of web‐based applications and tools to help you become more productive, including Gmail, Google Calendar, Drive, Hangouts, Documents, Spreadsheets, Presentations, and more. Move beyond the basic features you figured out on your own. Be able to use them to work collaboratively and increase productivity. Learn how to run online meetings and webinars. Learn the ins and outs of all the tools Google has to help you become more productive and improve your work communication skills. You will learn time saving tips and strategies to get more done in your work and personal life. Agenda Unit 1 Google Mail Composing, sending, and reading, and replying to email Organizing and searching email Managing account settings and contacts Using Chat, Apps, and other short‐cuts Unit 2 Google Calendar Setting up Google Calendar Creating and editing events and tasks Sharing calendars and responding to invitations Notifications and printing Time saving tips and add‐ons Unit 3 Using Google Drive: Documents, Spreadsheets, Forms, Presentations Google Drive and storage of online files Documents Spreadsheets and Forms Presentations Unit 4 Google Hangouts, Sites, Search, Chrome Hangouts ‐ online meetings Beyond the search bar ‐ advance google search strategies Creating a website with Google Sites

Section

4900357
$195
10/07/2019 - 11/01/2019
Online 24/7
Jennifer Selke
N/A

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You have a website, but why will your customers want to come back or buy something or take action? Do you really know who you are selling to? Do you know what you want to say to them? Do you know how you want to say it? Discover ways to identify who your ideal audience is. Learn how to create content that is engaging and purposeful. Find out what you want to say to them. Explore where you want to say it. And finally, find out how you want to say it. In one month, you will be better equipped to create your own content marketing strategy and create a content‐rich website that exceeds the needs of your visitors. Agenda Unit 1 Knowing Who You Really Are Targeting ‐Identify Audience Types ‐Develop Different Personas ‐Specify Buying and Selling Cycles – How your audience buys vs. How you sell Unit 2 Choosing What To Say ‐Learn how to perform a Content Inventory for your website(s) ‐Create Pillars of Content – your main topics ‐Filling Gaps – Figuring out what content you can use and what new content needs to be created. Unit 3 How Do You Want To Say It and Where Are The Best Places ‐Choosing content types ‐Figuring on where your audiences are and where you should be. Unit 4 How To Measure If Your Strategy Is Working ‐Setting up systems to watch audience behavior

Section

4900335
$195
10/07/2019 - 11/01/2019
Online 24/7
Michael Weiss
N/A

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Get under the hood of inbound marketing and learn how to monitor measure and manage the integrated results of your inbound marketing activities at a more advanced level. We'll focus on the data that actually matters and how it is influenced by visitor/user engagement. Gain deeper insights into user behavior; learn how to track meaningful conversions, measure visitor engagement and how to use landing pages more effectively – including how to create forms that get results. Agenda Unit 1 Visitor engagement Understanding the user experience – fact and friction Identifying your metrics – tracking the right things Integrating social media and email marketing results Unit 2 Analyzing visitor behavior Tracking and heat‐mapping software Understanding Google Analytics – the key numbers Data analysis – entrance/exit pages etc. Unit 3 Leveraging conversion pages Landing page design best practices Landing page optimization – step by step Build Successful Forms for data collection Unit 4 Conversion tracking Defining the conversion process Using G/A funnels and goals

Section

4900284
$195
11/04/2019 - 11/29/2019
Online 24/7
Susan Hurrell
N/A

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Oops! No Health and Human Services classes were found. Please check our registration website, or report this error to the webmaster.

Class Name

Anyone wanting to find out how to create effective and dynamic websites/applications will want to take this course. You may be a webmaster or a graphic designer already creating static websites wishing to take your skills to the next level. You will acquire the fundamentals of the most popular Web 2.0 technologies. You will take away a functioning web application hosted on a web server that is both accessible and Search Engine Optimized.

Section

4900469
$245
10/07/2019 - 11/01/2019
Online 24/7
Marcus Lander
N/A

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Boost your success with webinars by getting the most advanced and latest information on managing and marketing webinars. Find out when and how often to promote webinars, how to do follow up promotion to those who click‐through on your initial emails, and how to generate more leads and inquiries. Discover our unique needs assessment model, and take back our 5 secrets to creating high response surveys. Market research can be simple, no‐cost and effective, lowering your risks. Then take home our webinar planning timeline with the ideal timeframe for planning and marketing webinars for maximum success. Agenda Unit 1 Needs assessments, market research and surveys Determining the need and the size of the audience Gauging the competition Simple yet critical market research techniques Creating high response surveys Unit 2 Marketing virtual meetings When and how often to promote How much to spend on promotion Promoting with email, web sites and direct mail The 5 keys to successful marketing of virtual meetings Unit 3 Budgeting and pricing virtual meetings Setting income goals Budgeting startup costs Determine your profit margin Pricing your virtual meeting Unit 4 Planning for Successful Webinars ‐Choosing the best topics ‐Your webinar timeline

Section

4900299
$195
10/07/2019 - 11/01/2019
Online 24/7
Suzanne Kart
N/A

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Learn about the online instructional environment, envisioning your online course, developing a web course, phases of design and development, design guidelines, and more. Discover the principles behind the adoption of technology innovation and the nature of the online learning environment. Then get tips for planning your online course, identifying resources and design guidelines. Discuss the phases of design and development and models, motivating student‐student interaction, and managing interaction. Get the latest information on copyright issues, assessment and evaluation. Your instructor is co‐author of the book ''The Online Teaching Survival Guide'', which you will receive in the mail with this course. Agenda Unit 1 Overview of the Online Instructional Environment Internet basics Principles behind the adoption of technology innovation The nature of the online learning environment Unit 2 Envisioning Your Online Course Types of web courses Preparing for the move to the Web Analyzing your current course Planning your web course Identifying resources Design guidelines Unit 3 Developing a Web course Team vs. Individual approach to development Phases of design and development Models of web courses Unit 4 Online Interaction Online collaboration Creating an interactive environment Motivating student‐student interaction Managing interaction Unit 5 Issues in the Web Environment Managing email Facilitating discussions Class size

Section

4900341
$195
10/07/2019 - 11/01/2019
Online 24/7
Dr. Rita‐Marie Conrad
N/A

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We are faced with different types of business decisions each day that can change the data we work with along with our financial outcomes. Have you ever wondered what type of workplace skills you can learn to make wiser decisions? Learning Advanced Excel contains these tools that can help you prepare your worksheets accurately, examine your data for authentication, and then find those answers to your most difficult questions. This course will help you learn these required business functions along with the tools required to analyze data efficiently within the workplace. Save time for yourself by protecting your valuable data and know with assurance that the entered data is accurate without any errors. By completing the course, discover how to attractively visualize your data into meaningful information with confidence. Agenda Unit 1 ‐ Advanced Functions Used To Make Business Decisions Applying multiple criteria to functions Using And criteria Using Or criteria Using And and Or and Not criteria Advanced Logical functions Using If ‐Then control statements Implementing If functions with Aggregate functions Unit 2 ‐ Functions Used to Make Financial Decisions Learning basic financial functions Applying functions to perform loan calculations Computing loan payments Computing interest rate Computing number of payment periods Computing present value of a loan Working with additional functions Unit 3 ‐ Applying Different Scenarios Using Excel Data Tools Understanding Different What‐If Analysis Tools Performing What‐If Analysis to see how data changes outcomes in formulas Using Scenario Manager Using Data Tables Using Goal Seek Applying rules to manage cell data Implement validation rules to avoid invalid entries Entering validation rules Avoiding duplicate data entries Unit 4 ‐ Powerful Tools Used to Complete Data Implementation and Analysis Exporting and Importing Data into Workbook Protecting a workbook Making improved business decisions using pivot tables

Section

4900457
$195
11/04/2019 - 11/29/2019
Online 24/7
John Rutledge
N/A

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Have you ever wondered why Excel is one of the most powerful applications used today by many businesses? Excel is one of the most important applications that you can study now to take your skills to the next level! This course will help you increase your efficiency by learning how to organize, display and calculate your data into useful information. Find out how you can consolidate your data proficiently into readable rows and columns using different table designs and styles. Create a unique style for yourself to improve your spreadsheet appearance to make the content easier to understand for your target audience. Learn from the trainer on how beneficial it is to become more productive in generating different everyday business functions. Discover how easily pivot tables can be created to quickly summarize large amounts of data. Through this course, these tasks will make your work outstanding and unique in what you do. Agenda Unit 1 ‐ Organizing Worksheet and Table Data Introduction to tables Formatting tables using styles Using formulas in tables Sorting and Filtering table data Unit 2 ‐ Understanding Popular Excel Functions Understanding Name Manager Applying business functions Creating functions that handle text Performing basic lookup functions Creating functions that work with dates and times Unit 3 ‐ Improving Worksheet Appearance Formatting cells in worksheets Correcting common function errors Creating and using worksheet outlines Customizing Excel user interface Unit 4 ‐ Analyzing Data Using Data Validation and Pivot Tables Understanding how to convert text to columns Understanding how to analyze spreadsheet data Understanding the basic pivot table layout and key terms

Section

4900446
$195
10/07/2019 - 11/01/2019
Online 24/7
Amy Klous
N/A

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Regardless of your age, it is always helpful to increase your understanding of how your current students learn and what your future students might need. Students learn in a variety of ways, this course will focus on the influence of generational characteristics on learning styles. Your students learn differently than you do. Come find out how to help your students learn more. And discover something new about yourself too! We will explore fascinating information on the brain and how each generation has responded to their unique "cohort experience". You will acquire the skills and information needed to facilitate Gen Y and the emerging generation of learners. Understand how your own generational characteristics impact your learning AND your teaching. Come away with our top 20 generational techniques for helping your students learn more. Agenda Unit 1 Introduction to Generational Learning Styles The origin of generational learning styles and foundation of learning style theories Learning theory and the brain What defines a generation ‐ the concept of the cohort experience Unit 2 Understanding generational factors influencing how you learn and teach Characteristics of the Baby Boomers Characteristics and definitions for Generation X Learning characteristics of both Baby Boomers and Gen Xers How YOUR generational characteristics influence your approach to teaching: Baby Boomer, Gen X, Gen Y Unit 3 Understanding Generation Y Core values of Gen Y Impact of technology on generational learning The impact of generational characteristics on approaches to and expectations of education, perceptions of time, prioritizing work/life/school, goals and ambition, collaborative vs. individual, worldview, inputs versus outcomes and other value differences Unit 4 Helping Your Gen Y Students to Learn More Communication tips with Gen Y students and the emerging generation Classroom instruction tips for Gen Y and the emerging generation Addressing awkwardness and other social characteristics of Gen Y Understanding and using technology to facilitate learning The top 20 generational techniques for helping your students learn more Requirements Internet connection ,IE8 or higher, Chrome, FireFox and access to Adobe Flash Player

Section

4900294
$145
11/04/2019 - 11/29/2019
Online 24/7
Kassia Dellabough
N/A

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Facebook, Twitter, YouTube, it's seems everyone, including your students, talk about ways the Internet let's them stay in touch and see what others are doing. Since many of your students are already there, have you been curious if any of these tools might keep them engaged in your class? Do you ever wonder if there might be some effective ways to communicate with their parents? GoogleDocs, Adobe ConnectNow, iGoogle, Flicker, animoto, earth album, Teacher Tube, blogs, virtual labs and yes, even Facebook and Twitter can help you add dimension and interest to your class. Discover tips to use a variety of social media and online tools to help your students. You will also spend some time discussing ways to overcome resistance you might encounter in using these programs. For any teacher interested in social media, from beginners to advanced social networkers. Agenda Unit 1. Social Media and Online Tools The evolution of social media A sampling of the tools Role of smartphones Overcoming your fear Unit 2. Enhancing Instruction Tools to encourage student group work Graphics, Videos and Virtual Labs Tools to strengthen your collaboration with colleagues Develop a web presence for you class Unit 3. Communicating With Parents Tools for regular updates Online calendars Virtual scrapbooks Unit 4. Techno Resistance and Future Trends What do you mean you aren't on Facebook? The non‐techno members of a web savvy generation. The "wave" of the future Overcoming district and parental resistance Requirements Internet connection ,IE8 or higher, Chrome, FireFox and access to Adobe Flash Player

Section

4900304
$145
10/07/2019 - 11/01/2019
Online 24/7
Dan Torrez
N/A

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Today, every school in America has students who have been diagnosed with ASD Autism Spectrum Disorder)–a neurological disorder on the autism spectrum. The effects of this disorder vary widely, but it is important for every teacher to understand how to recognize behaviors that may indicate Asperger's Syndrome. In this course, you take away strategies for working effectively with Asperger's students. You will find out how to work effectively with parents to create the most positive learning environments for children and teens with this disorder. The course is geared for K‐12 teachers, but it is also relevant for counselors, faculty in higher education, parents and anyone else interested in understanding this important issue. Agenda Unit 1. What is Asperger's Syndrome ‐How is AS diagnosed ‐What kinds of behaviors are common among AS Students ‐What experiences are typical for AS students in school Unit 2. Effective communication and learning environment ‐What constitutes a comfortable environment ‐How to tell if your AS child is feeling lost ‐Bullying and inclusion Unit 3. Effective Interventions ‐Enforcing the IEP and 504 Plans ‐Teens and AS Unit 4. Working with Teachers ‐Stating your Parental Concerns ‐Understanding teachers' experiences and perspective ‐Creating Parent/Teacher Teamwork Requirements Internet connection ,IE8 or higher, Chrome, FireFox and access to Adobe Flash Player

Section

4900404
$145
10/07/2019 - 11/01/2019
Online 24/7
Julie Coates
N/A

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To be a substitute today it takes student respect, skills and a portfolio of ideas and workable presentations. You may get the first call but the successful substitute gets the second and third call to report. Understand what is expected of a substitute and how to maximize your value to a school. Find out about how to develop a sub notebook, understand classroom management, the latest techniques in developing lesson plans, how to use your own portfolio to assist in teaching, and much more. With information applicable to any U.S. state, this course will provide you with the information you need to know to be successful at any level in any school. It will start you on the teaching path with a working knowledge and a portfolio of ideas to use the day you walk in to a new teaching environment. It will also assist you in finding important information to make you a valuable asset to any school system. Agenda Unit 1 The new role of a substitute ‐ The job and duties of a substitute today ‐Classroom management, class rules, and room layout. ‐Teaching as a Substitute ‐Portfolio lesson plans, standards, your Sub Notebook. Unit 2 Class rules ‐Existing classroom rules and your own classroom rules ‐Dealing with discipline and behavior on your own ‐When you need to get assistance Unit 3 Teaching as a Substitute ‐Lesson plans, standards and your Sub Notebook ‐Reading, understanding and writing a lesson plan ‐Strategies for ESOL and ESE Unit 4 Developing Your Portfolio ‐Classroom Rules ‐Lesson Plans for various levels (Elem, Middle and High School) To Core Standards ‐Your Sub Notebook and data sheet Requirements Internet connection ,IE8 or higher, Chrome, FireFox and access to Adobe Flash Player

Section

4900405
$145
10/07/2019 - 11/01/2019
Online 24/7
David Reilly
N/A

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Class, turn your cell phones ‐ ‐ on! Most of your students have cell phones, and now you can use this valuable tool in your classroom to engage and involve your students more in their learning. Discover how to implement cell phones in your classroom from a teacher who has done it successfully. Come away with a step‐by‐step how‐to plan on enhancing your students' learning, and your teaching. Agenda Unit One Trends: Cell Phones in the 21st Century – The Research ‐Texting a central means for communication ‐Demographics of the Texting Generation ‐Cell Phones: What they are capable of and how they are used? Unit Two Benefits of a mobile classroom ‐Current issues and concerns ‐Paradigm shift: Importance of transitioning from a social to educational and professional use. ‐Discover the power of cell phone technology in the 21st century. Unit Three Implementing Social Media in the classroom ‐What is Edmodo? ‐Making your classroom a community: by connecting with students, parents, and other professionals. ‐Edmodo Mobile Apps: store and access course work on a virtual library, vote on polls, post assignments, notes, quizzes, grade student work and post grades in a virtual grade book. Unit Four Resources for Integrating cell phones in the 21st century classroom. ‐Cell Phones: Lesson Plan Integrations for all disciplines. ‐Classroom projects and Research Tools: Web 2.0, Audio and Video resources. ‐There is an App for that! Evernote, Dropbox, Google Voice, poll everywhere, Remind101, Wiffiti and other free resources. Requirements Internet connection ,IE8 or higher, Chrome, FireFox and access to Adobe Flash Player

Section

4900307
$145
11/04/2019 - 11/29/2019
Online 24/7
Ryan Moore
N/A

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Being engaged with your online learners throughout the course is one of the three biggest weaknesses of online teachers. It is also one of the three biggest ways to take your online course to the next level, making it a superior learning experience for your learners. Come experience how to do it from the creator of the concept and practice of 'continual engagement' in teaching. Discover how to build student success through your interaction, how to give online learners feedback, communicating with them about everything from subject matter to delicate issues to grading. You will come away with advanced, practical, how‐to tips from one of the foremost authorities on fostering online discussion. And you will see how your instructor models great interaction and engagement in the online environment. Agenda Unit 1 How Continual Engagement Helps You Foster Effective Online Discussions What is continual engagement? Why is continual engagement important? Breaking down the barriers to effective continual engagement in your discussion interaction Unit 2 Building Your Students' Success through Your Interaction Why continual engagement in online discussion is important to your students' success Choosing your words carefully in discussion interaction Strategies to use at the beginning of your term Strategies to use as the term gets underway Strategies to use when things get hectic Unit 3 Assessing Your Students' Performance Giving effective feedback Communicating with students about grades Some special challenges of group work and how to overcome them Unit 4 Keeping Your Communication Skills Sharp How networking with your peers can build your skills Using break times effectively Working with an assistant

Section

4900292
$145
11/04/2019 - 11/29/2019
Online 24/7
Mary Dereshiwsky
N/A

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Especially for future and emerging leaders in Gen Y, come discover the key concepts of being a leader and the best strategies for developing your leadership skills and influence. Learn the unspoken secrets that leaders know and the strategies they employ/exhibit in for influencing others. Leadership skills are acquired and learned. The action takes place in attending meetings, running meetings, interacting with others 1:1, and employing successful techniques to convince and influence others. You can become a leader if you know the do's and don'ts; what to say, what not to say; what to do, what not to do. Agenda Unit 1 Making Leadership Happen ‐What leaders do, and don't do ‐What Leaders Believe ‐Attributes of leaders: what characteristics leaders have that others don't ‐Making it happen: becoming a leader ‐Leadership procedures and processes, how leaders work Unit 2 Attending Meetings: Where the Action Is ‐How to attend a meeting when you are not the leader ‐The dynamics of meetings ‐Recognizing the players in a meeting ‐How to study. The unspoken cues of body language, silence, objections, ‐Studying/Reading the leader in a meeting Unit 3 The Secrets of Leading Successful Meetings ‐Creating your meeting agenda and objective ‐The 5 Secrets of leading an outcome oriented meeting ‐Getting something passed ‐Understanding meeting procedures: Bob's Process Model Unit 4 Change: How to Influence Others ‐Creating the argument ‐Delivering the case ‐Gaining support, before, during, and after meetings

Section

4900343
$145
10/07/2019 - 11/01/2019
Online 24/7
William Draves
N/A

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Have you ever wondered how do I get to that next level in my career? What does it take? This course will help you identify those skills that all great leaders possess, while learning new skills that will help take you to the next level. Whether you are leading a department or a organization you will gain the knowledge you need to be successful. Learn how to incorporate a developed image and communication skills that will rocket you to that next level. Agenda Unit 1 Mapping your Career for Success ‐Defining where you want to be in your career in 5, 10, 15 years ‐Setting and monitoring your career goals ‐Establishing a mentor partnership as a start in your professional career Unit 2 Developing your Professional Career through Non‐Verbal Communication ‐The difference between verbal and non‐verbal communication ‐Conveying the right message with your body language ‐Writing what you think ‐Haptics – Using touch to convey non‐verbal communication ‐How to understand others non‐verbal communication Unit 3 Image is Everything ‐You are your brand ‐What you wear can determine where you go ‐How to determine if your image is headed in the right direction ‐How your communication and your image should agree with each other Unit 4 Using Social Media to help develop your Professional Career ‐The purpose of Social Media ‐How to use Social Media to create a professional online presence

Section

4900289
$145
11/04/2019 - 11/29/2019
Online 24/7
Tawanda McLaurin
N/A

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Discover why girls waste 30% of their study time, why boys get worse grades than girls, why boys do less homework than girls, and the 5 learning habits girls get in school that hurts them in the workplace. Your female students learn differently than your male students. Discover how girls learn. Take away 10 top tips for helping girls learn more, and the 5 tips to help girls succeed more. Then discover how boys learn. Take away 10 top tips for helping boys learn more, and the 5 tips to help boys succeed more. Get info about research not available anywhere else. Agenda Unit 1 The Brain and Gender Differences The brain and learning The female brain The male brain Summary of neurological and hormonal differences Unit 2 Helping Girls Learn More How girls learn Classroom techniques and activities that help girls learn Helping girls with spatial skills and STEM The 10 strategies for helping girls learn more Unit 3 Helping Boys Learn More How boys learn Classroom techniques and activities that help boys learn Helping boys with language skills The 10 strategies for helping boys learn more Unit 4 Helping Both Girls and Boys Succeed More Helping girls succeed in the workplace Helping boys succeed with college Grading learning and knowledge

Section

4900418
$145
10/07/2019 - 11/01/2019
Online 24/7
Julie Coates
N/A

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Online Professional Certificates

UNM Continuing Education offers professional certificates, taken entirely online, in a variety of topics:

Career Step Healthcare Classes Online

Career Step is a Leader in online allied health education and job training, offering preparation for national certification & employment. Founded in 1992, Career Step has trained over 60,000 students. Graduate Services include:

  • Personalized consultations and career guidance
  • Monthly follow-up communication
  • Resume review, interview coaching, reference letters
  • 1 year help hotline after graduation
  • Assistance to identify potential employment opportunities
  • 96% employment rate for high honors medical transcriptionist graduates
  • 80% employment rate for high honors coding graduates with certification
  • Accessible database with details of over 150 transcription companies

You’ll receive career focused education and job training that includes real world practicum and software used in the workplace from instructors with industry experience and certifications. Career Step courses are self-paced and vary in cost from $1300-2375 depending upon the program. Work directly with the partner if a class extension is needed.

Learn more about our Health Care Online Classes


For Advisement, contact your Program Supervisor

UNMCE Contact Information


Tuition Assistance

Tuition Assistance may be available if you are unemployed, a veteran or veteran’s spouse, or a person with a disability. Other options include education loans. For more funding options, and contact information, please visit our Loans and Financial Aid page.


UNMUNM Tuition Remission

UNM Staff, Faculty and Retirees: You may use your Tuition Remission for all Professional Development classes.

Learn more about UNM Tuition Remission